How to Brew Coffee At Home shape the cloud  Social Media: Where Brand is Tags
what is brand? <ul><li>a  representation </li></ul>identity  feeling   thought   image  ads  promotion messaging  service ...
brand investment today  <ul><li>recognition, awareness and corporate messaging </li></ul>
traditional brand management <ul><li>inside out – creating the demand and awareness </li></ul>
social brand management <ul><li>outside in – demand and brand discovery </li></ul>
VW as a social brand <ul><li>categories   |  emotions | style  </li></ul>
what is your brand’s tag cloud? <ul><li>what do you want it to be? </li></ul>
depends on what you do <ul><li>and how they tag </li></ul>
<ul><li>Credits </li></ul>
http://flickr.com/photos/kpmarek/2072670665/ http://flickr.com/photos/neatocoolville/1573274457/ http://www.gettyimages.co...
<ul><li>www.spatiallyrelevant.org  © 2008 </li></ul>
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Social Media: Where Brand is Tags

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Social media is changing brand management. Brand discovery and definition is increasing a function of the market participants, not the marketer

Social Media: Where Brand is Tags

  1. 1. How to Brew Coffee At Home shape the cloud Social Media: Where Brand is Tags
  2. 2. what is brand? <ul><li>a representation </li></ul>identity feeling thought image ads promotion messaging service category impression product differentiation tagline quality logo placement strategy conceptual
  3. 3. brand investment today <ul><li>recognition, awareness and corporate messaging </li></ul>
  4. 4. traditional brand management <ul><li>inside out – creating the demand and awareness </li></ul>
  5. 5. social brand management <ul><li>outside in – demand and brand discovery </li></ul>
  6. 6. VW as a social brand <ul><li>categories | emotions | style </li></ul>
  7. 7. what is your brand’s tag cloud? <ul><li>what do you want it to be? </li></ul>
  8. 8. depends on what you do <ul><li>and how they tag </li></ul>
  9. 9. <ul><li>Credits </li></ul>
  10. 10. http://flickr.com/photos/kpmarek/2072670665/ http://flickr.com/photos/neatocoolville/1573274457/ http://www.gettyimages.com http://flickr.com/photos/monitorpop/545191653/ http://en.wikipedia.org/wiki/Image:Web_2.0_Map.svg
  11. 11. <ul><li>www.spatiallyrelevant.org © 2008 </li></ul>

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