Initial magazine research

1. Look magazine is a high-street
fashion magazine which is aimed
at young women. Look focuses on
high-street fashion, celebrity
trends and shopping news. The
magazine discusses current
fashion trends that people can get
for a cheap price, these include
clothing, hairstyles and makeup.
The target audience for Look is
young women from a working
class background. This is because
the magazine centres around
high-street fashion, meaning that
the target audience would
probably not be able to afford
high-end fashion brands. The
magazine, although not
advertised this way, is a cross
between a fashion magazine and
a gossip magazine, which would
be more likely to appeal to young
women who are interested in
celebrity culture.
Look is sold for £1.50, showing that it isn’t a high-end
fashion magazine. Look is aimed at people looking for a
bargain with fashion, so is therefore priced cheaply so that
it is more accessible to their intended audience.
Look is published by Time Inc. UK. They are one of the world’s leading media companies and have a monthly global
print audience of 120 million and worldwide digital properties that attract more than 120 million visitors each month,
including over 50 websites. They publish other popular magazines including; NME, InStyle, Entertainment Weekly and
Real Simple—just to name a few. They are a well-established company with a huge following of consumers.

2. Vogue is priced at £3.99. This magazine is slightly more expensive that
the high-street fashion magazines because it is publicises high-end,
designer fashion brands. So their magazine is published at a high price
so it is consistent with the content of the magazine.
Vogue is published by Condé
Nast UK. They are known for
publishing other high-end
magazines, including the likes
of Vanity Fair, Wired, Tattler
and GQ UK. The company
attracts more than 164 million
consumers across is 20 print
and digital media brands. They
are based at One World Trade
Centre (the Freedom Tower) in
NYC. Due to the status of the
publishing company, this could
be another reason why Vogue
is priced more highly.
The magazine is aimed at young
women and those interested in
celebrity culture. This is because,
generally, women are more
interested in fashion magazines
and the magazine publishes a lot
of articles of celebrity fashion,
parties, etc. The magazine is also
likely to be aimed at those who
have money more freely available,
this is because Vogue is likely to
feature many designer brands.
Vogue is a high-end fashion magazine which focuses on
designer brands and celebrity news. It provides a look at the
new fashion trends and is aimed primarily at women.