The Personal Organization: The New Mix

The Personal Organization: Creating The New Mix
Creating action-ready tribes by getting personal
Debra Askanase, Community Organizer 2.0
Image by moriza, creative commons

“Lasting and substantive change can be best effected by a group of people connected to each other, to a leader and to an idea”
Seth Godin, Tribes author

A logo does twice the work to create this kind of connection
http://www.flickr.com/photos/57038784@N00/2215481444/

Who would you rather tweet to?

The np techie-singing bartender or the leading domestic hunger-relief charity?

Really connecting as an entity means
Be genuine
Be honest
Really engage in conversation
Invest in developing relationships
letting individuals shine too
http://www.flickr.com/photos/pinksherbet/4456978157/in/photostream/

Each social media platform offers many ways to be a personal organization
Select ideas and practices that fit

Making the organization personal: ideas in practices

1. Message enthusiastic fans personally

2. Create a private Facebook group for highly engaged online followers

3. Connect personally as a friend
*I bet he divides his Facebook friends into lists

4. Use groups to create connections and conversation around a topic

List your employer
Know how to use friend lists
Understand and create appropriate privacy settings
Your personal account: tips for mixing the personal and professional
Be sensible about your public content

Making the organization personal:
Ideas in practice

1. Create a personal organizational profile
Official twitter
Ed’s personal twitter

2. Create lists that recognize and reward

3. Display who is tweeting for the organization

4. Combine your personal/professional profile

Making the organization personal: some practices and examples

1. Sign up employees to Linkedin

2. Feed social media into company profile

3. Join groups, be helpful

4. Disclose affiliations when answering questions related to your agency

5. Answer questions, ask questions

6. Start a group

7. Create Linkedin connections

Making the organization personal: practices and examples

1. Blogging Executive Directors

2. Staff contribute to the organizational blog

3. Staff have their own (sub) blogs

4. Maintain an independent blog

Make your organization’s presence personal…
and turn your connections into a Tribe
http://www.flickr.com/photos/kk/4076104375/in/photostream/

How are you showing your many colors?

Resources
Interview with Seth Godin about Tribes:
http://www.wired.com/epicenter/2009/02/ted-seth-godin/
Managing your personal and professional brand in social media:
http://www.slideshare.net/farra/personal-professional-brand-in-social-media-trompeter
Resources on mixing personal and professional brand from Big Duck Communications:
http://www.bigducknyc.com/find/personal

I build engagement strategies and create return on engagement
Want to work with me?

Debra Askanase
Digital Strategist, Founder
debra@communityorganizer20.com
Twitter: @askdebra
Linkedin: www.linkedin.com/in/debraaskanase
Slideshare: www.slideshare.net/debask

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The Personal Organization: The New Mix

by Debra Askanase on Jun 01, 2011

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The Personal Organization: The New Mix — Presentation Transcript