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The Personal Organization: The New Mix

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The key to moving people to action online is the personal connection, but organizations struggle to be personal online. This presentation reviews specific strategies that allow organizations to become …

The key to moving people to action online is the personal connection, but organizations struggle to be personal online. This presentation reviews specific strategies that allow organizations to become personal online, by platform. Includes examples of nonprofits getting personal and connecting on Facebook, Twitter, blogs, and Linkedin.

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  • http://www.flickr.com/photos/moriza/2565606353/
  • http://www.wired.com/epicenter/2009/02/ted-seth-godin/
  • http://www.flickr.com/photos/kk/4076104375/in/photostream/
  • http://www.flickr.com/photos/46602640@N00/141951840/
  • Transcript

    • 1. The Personal Organization: Creating The New Mix
      Creating action-ready tribes by getting personal
      Debra Askanase, Community Organizer 2.0
      Image by moriza, creative commons
    • 2. “Lasting and substantive change can be best effected by a group of people connected to each other, to a leader and to an idea”
      • Seth Godin, Tribes author
    • A logo does twice the work to create this kind of connection
      http://www.flickr.com/photos/57038784@N00/2215481444/
    • 3. Who would you rather tweet to?
    • 4. The np techie-singing bartender or the leading domestic hunger-relief charity?
    • 5. Really connecting as an entity means
      Be genuine
      Be honest
      Really engage in conversation
      Invest in developing relationships
      letting individuals shine too
      http://www.flickr.com/photos/pinksherbet/4456978157/in/photostream/
    • 6. Each social media platform offers many ways to be a personal organization
      Select ideas and practices that fit
      http://www.flickr.com/photos/14228046@N03/4092794246/
    • 7. Making the organization personal: ideas in practices
      http://www.flickr.com/photos/38079717@N00/4441658222/
    • 8. 1. Message enthusiastic fans personally
    • 9. 2. Create a private Facebook group for highly engaged online followers
    • 10.
    • 11. 3. Connect personally as a friend
      *I bet he divides his Facebook friends into lists
    • 12. 4. Use groups to create connections and conversation around a topic
    • 13. List your employer
      Know how to use friend lists
      Understand and create appropriate privacy settings
      Your personal account: tips for mixing the personal and professional
      Be sensible about your public content
    • 14.
    • 15. Making the organization personal:
      Ideas in practice
      http://www.flickr.com/photos/59077136@N00/5042764163/
    • 16. 1. Create a personal organizational profile
      Official twitter
      Ed’s personal twitter
    • 17. 2. Create lists that recognize and reward
    • 18. 3. Display who is tweeting for the organization
    • 19. 4. Combine your personal/professional profile
    • 20. Making the organization personal: some practices and examples
      http://www.flickr.com/photos/38577737@N07/4305859251/
    • 21. 1. Sign up employees to Linkedin
    • 22. 2. Feed social media into company profile
    • 23. 3. Join groups, be helpful
    • 24. 4. Disclose affiliations when answering questions related to your agency
    • 25. 5. Answer questions, ask questions
    • 26. 6. Start a group
    • 27. 7. Create Linkedin connections
    • 28. Making the organization personal: practices and examples
      http://www.flickr.com/photos/9106303@N05/2493066577/
    • 29. 1. Blogging Executive Directors
    • 30.
    • 31.
    • 32.
    • 33.
    • 34. 2. Staff contribute to the organizational blog
    • 35.
    • 36.
    • 37. 3. Staff have their own (sub) blogs
    • 38. 4. Maintain an independent blog
    • 39. Make your organization’s presence personal…
      and turn your connections into a Tribe
      http://www.flickr.com/photos/kk/4076104375/in/photostream/
    • 40. How are you showing your many colors?
      http://www.flickr.com/photos/73207064@N00/404319562/
    • 41. Resources
      Interview with Seth Godin about Tribes:
      http://www.wired.com/epicenter/2009/02/ted-seth-godin/
      Managing your personal and professional brand in social media:
      http://www.slideshare.net/farra/personal-professional-brand-in-social-media-trompeter
      Resources on mixing personal and professional brand from Big Duck Communications:
      http://www.bigducknyc.com/find/personal
    • 42. I build engagement strategies and create return on engagement
      Want to work with me?
    • 43. Debra Askanase
      Digital Strategist, Founder
      debra@communityorganizer20.com
      Twitter: @askdebra
      Linkedin: www.linkedin.com/in/debraaskanase
      Slideshare: www.slideshare.net/debask

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