2. • IPC Media institution has more than 60
well known media brands, which include
content from a wide variety of different
platforms and genres.
• IPC Media is the UK‟s leading consumer
magazine publisher. The institution sells
magazines to over 26 million UK adults.
• IPC works with its consumers, advertisers,
business partners and employees to be the
best that it can be with its service, value,
innovation and its creativity.
• IPC has three different publishing divisions
which appeal to a variety of different
people the three divisions are; IPC Connect
which is aimed at the mass market of
women, IPC Inspire which is their men's
portfolio which has wealth and lifestyle
brands and thirdly IPC Southbank which
brands are aimed at the up market women‟s
division.
3. • IPC Inspire is the area of the institution I have be
looked at as its brands are aimed particularly at
men and include the magazine NME which is an
Indie Rock genre which I am planning on
making a magazine with the same genre.
• IPC Inspire has a portfolio of 38 brands with a
variety of topics; Country, Shooting, Equestrian,
Marine, Sport, Men's Lifestyle, Music, Cycling,
Decanter and Technology.
4. • Bauer Media is one division of the Bauer Media
Group. It is the largest privately owned publishing
group in Europe.
• Bauer Media is a worldwide media empire with over
300 magazines in 15 countries, offers online versions,
TV and radio stations as well.
• Bauer Media was created in 2008. It is a multiplatform media group based in the UK which has
many companies involved in two main divisions:
Magazines and Radio.
• The media group in built up from a wide variety of
influential media brands and has millions of
“personal relationships” with its readers and listeners.
• The business has a wide portfolio of influential
brands which gives them advantages over other
magazine or radio competitors as the appeal to a
wider audience.
• The media brands history goes all the way back to
1953 with the launch of Angling Times and in 1956
Motor Cycle News which are both still very popular
and well known brands.
• In 1994 they bought the small magazine called For
Him which lead on to become the best-selling brand
FHM. The institution has continued to take on other
magazines since then such as MOJO.
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“Immediate Media Co is an award winning special
interest and content platform company” they have and are
still creating platforms that enhance the way that people
are involved with what they love.
Immediate Media Co is one of the biggest consumer
media businesses in the UK and the third largest
magazine publisher.
The institutions main goal is the quality of their
magazines which they aim to be very high.
Monthly their magazines are sold to multi-millions of
people and have over one million subscribers.
They have 36 websites, 58 magazines and over 70 brands.
They sell over 70 million magazines a year and are
viewed by 22 million people online every month.
They combine editorial quality with the ability to deliver
multi platform content. Their vision is to turn “special
interests into life long passions” by creating valuable
brands. The brand areas that they focus on are
Active, Craft, Food, Gardens &
Nature, Hair, History, Lifestyle, Parenting, Science, Trave
l, TV, Weddings, Youth & Children„s, different
magazines filter into these such as Top of the Pops music
magazine fit in to the Youth & Children's categories as
that is their target audience.
