Donald Pritchard has over 40 years of experience in sales, marketing, and business management. He has a proven track record of success developing strategic plans, negotiating contracts, managing budgets and staff, and executing goals and projects. Pritchard is seeking a new opportunity to apply his extensive knowledge and leadership skills.

1. Sales and Marketing Management
Donald A. Pritchard Jr.
POB 77130 Corona, CA 92877 PH: 951-638-4220 Cell: 951-316-6154 Email: DPritchard@PritchardandAssociates.biz
Objective /Summary: I have spent my life growing and achieving, while maintaining a high ethical standard. My
personal integrity and the ability to give unconditional mutual respect have helped me attain Industry and Community
success. My devotion and dedication to cause and customers have allowed me the ability to execute my goals and plans
to our mutual success. I have learned to deal with the most significant of business challenges while being able to
maintain focus and persistence in execution of tasks, goals and projects. My experience and accomplishments show I
have the ability to see things others do not, this gift achieved through work ethic, experience and personal
perseverance. I can lead or assist leadership. I am unselfish a creative asset with a track record of proven success. I am
proven in Sales, Marketing and Customer Service. I am looking for new exciting opportunity to challenge myself and to
bring my knowledge and leadership skills to the aid of a new or existent Company or Industry.
CAREER KNOWLEDGE AND SKILLS
 Marketing/Sales Executive  Recruiting, Training, Monitoring
 Territory Development  Experienced Negotiator
 Market, Customer, Product Research  Product and Industry Knowledge
 Reporting, Proposals, Presentations  Direct and Distribution Channel Experience
 Contact Managers, CRM, Reporting Tools  Domestic and International Experience
 Server and Cloud based Share Tools  Develop Strategic Plans and Alliances
 Territory management, Budgets, Reporting  Specsmanship, Relationships and, Client
 Program and Project Management Management
 Analytical and Logical problem Solving  Web and Market tools Development
 Goal and Task to Execution
SAMPLE OF CAREER AND PERSONAL ACHIEVEMENTS
 Co-Authored Multiple Technical White Papers to the WAEA technical sub committees
 Co-Developed and Marketed First TDPCU for The Commercial Avionic In Flight Entertainment Industry
 Co-Developed and Marketed 2.5” Cord reel to IFE Industry attained 80% Market Share
 Developed, Designed and Marketed first IFE Broad Band Seat Track Cabling Singapore Airlines
 Co - Developed and Marketed IFE many Industry firsts; High Speed Data and signal distribution Cabling, Harnesses,
Cradles, TDPCU, PCU, Ruggedized Hard drives, In-Seat Cabling and Components ,and others
 Started as Sales Rep Intern, working from warehouse to outside sales and Executive management. Progressed from
Executive to personal ownership of a Manufactures Representative/Consulting firm.
 Leadership in Design and Marketing for Industry cabling and component firsts; Dish Satellite cabling, NEC Products,
Military Systems and Communications, Commercial and Military Avionics, Industrial CIC, Control and
Instrumentation, Data and Power Centers.
 Multiple Awards and Bonuses, Direct and Distribution Channel Sales, Cable USA Inc. a Marmon Wire and Cable /
Berkshire Hathaway Company. Sales Representative of the Year.

2.  Keyed on IFE industry and developed alliances and partnerships that produced manufactures Sales from zero to
$32,000,000 per year in 7 years.
 Co-Developed first Stocking Rep Warehouse Program for High Temperature Wire and Cable in Southern California to
support Distribution Channel, attained major local market share supporting distribution market penetration.
CAREER EXPERIENCE
Pritchard and Associates Sales and Marketing Consultant
Proprietor/Managing Associate 2008 - Current
 Responsible for complete management of running a Manufactures Rep Sales and Marketing Company
 Using previous years experience to build and grow in new technologies to aid in Customer Support and
Manufactures Increased Reporting requirements for territorial management and monitoring.
Cable USA Inc, Marmon Wire and Cable Berkshire Hathaway Company Manufactures of Specialty High Temp Cable
Vice President Western Region 2006 - 2008
 Territorial Management of Distributor Channels and Direct Sales
 Regional Planning and Marketing Strategy
 Distributor Channel Reporting
 New and existent product development into existent and new markets
 Responsible for Sales Cycle including relationship development, assessments, proposals, contract negotiations,
direct development through specifications and qualifications.
 Maintaining budgets and Regional cost reporting requirements
Pritchard & Associates Inc. Manufactures Representative and International Sales Agent
President 1985 - 2006
 Responsible for Complete Management and oversight of all operations of Company
 Managed and recruited Staff and Associates
 Managed Marketing and Budgets for Company and Clients
 Participated in Industry Associations, Technical Boards and Industry sub –committees
 Negotiated contracts and alliances with Domestic and International Manufactures and Industry partners
 Provided Industry leadership, Guidance and local program management for International Clients
 Industry spokesman for Clients and Industries
 Multicultural management of International Clients, Customers and Industry Partners
 Client consultant for Marketing, Products and Business Model Development
 Consult clients on new product developments, acquisitions, program and Industry cycles
RMS & Associates / Condtek Electronics Inc. Manufactures Representative / Manufacture of Wire and Cable
Internship Experience, Warehouse to Sales/Marketing Executive 1977 – 1985
 After coming out of College with Business and Accounting experience, I applied and accepted a Job with William Sliff
who was an Industry expert and owner of a Company in the Sales/Marketing and Manufacture of Specialty High
Temperature wire and cable; I started in the warehouse an old school method and over a span of 7 years was
promoted to Marketing/Sales Executive. In eight years I learned all facets of the business from distribution to direct
selling and management of a company. I left in 1985 to pursue my own future, funded by my first client
Manufacture in a multiyear loan which I paid back in one year. I will be forever grateful to William Sliff and his
Family for my experience attained.
References – Business, Community and Personal are available on request