Brands have started putting media budgets towards influencer content, but some brands are still missing out on the ability to optimize their campaigns for the greatest impact. The benefits of the different methods of producing influencer content are important for the optimization of a campaign.

1. How to Amplify Influencer Content
with Paid Media

2. Brands have started putting media budgets
towards influencer content, but some brands are
still missing out on the ability to optimize their
campaigns for the greatest impact.

3. Luckily, we’re breaking down the pros and cons of
the different ways to amplify influencer content
with paid media.

4. Running Ads Directly from Influencer Social
Accounts
This approach basically removes all the “cons” you’ll
see in the other approaches. The one issue is that
you have a level, of power over the influencer’s
account that won’t often be given for one-off projects.
If you work with Carusele, or have those necessary
relationships, running the ads directly in the platform
will provide access to the full suite of targeting and
optimization capabilities available.
It also mean, you’ll have access to the latest and
greatest ad units and on some platforms, like
Facebook, you can even leverage their proprietary
reporting levers, like the Facebook Pixel to track
each ad back to sales - a common practice here at
Carusele for e-commerce campaigns.
*Content examples shown from actual Carusele client campaigns

5. Running Ads from Influencer Accounts
Using API-Based Third Party Software
This is a good near-best option if you don't have the
types of relationships necessary for running ads
directly from influencer social accounts.
With this approach, you're leveraging a third-party
technology (some influencer marketplaces now have
this tech built in) to run ads from the accounts of
influencers who have already granted the platform
API access to their accounts (namely Facebook and
Instagram).
These API’s don’t get access to the latest and
greatest targeting or ad units available in the social
platforms until months after they’re released.

6. Applying Facebook’s Boost Button to
Branded Content from Influencers
*Content examples shown from actual Carusele client campaigns
As a Facebook page manager, you may have seen
when an influencer tags your brand as their partner
using the Branded Content Tool you are given the
option to "boost" that post. Don't take the bait!
Let’s break down the cons of using the Boost Option.
A. Targeting is limited
B. Timing is limited
C. Ad Units and Placements are EXTREMELY
limited. Optimization is non-existent.
D. The page owner can see EVERYTHING you did.

7. Running Ads from Your Own Pages Using
Influencer Content
*Content examples shown from actual Carusele client campaigns
This is a much less common practice than you'd
think and it surprises me how often we hear from
brands that they haven't negotiated in the rights to
re-use content influencers created as part of their
campaigns. So Step 1 -- be sure you have the
rights to use the content. Step 2 - Run those ads!
We tend to find influencer-generated content
vastly outperforms brand created content when
run on brand accounts both organically and via
paid ads.
However, an ad coming from the brand channel is
still an ad coming from the brand. And people
trust brands less than they trust other people. The
third party credibility that comes from an ad being
run off the influencer's account can't be re-created
on a brand account.

8. About Carusele

9. POST SOCIAL SHARES RESULTS
Influencer often opts in to create
content, typically on a home
base, such as a blog or YouTube
channel.
Influencer shares their content
with appropriate social
networks. Sometimes, other
influencers reshare to their
networks.
This sometimes works.
Sometimes even well. But
there’s a better way.
STEP 1 STEP 2 STEP 3
Typical Influencer Marketing

10. Carusele Influencer Marketing Is Better
POST
Influencer hand-selected to
create content, typically on a
home base, such as a blog or
YouTube channel.
SOCIAL SHARES
Influencer shares their content
with appropriate social
networks. Sometimes, other
influencers reshare to their
networks.
TEST/SCORE
Our systems monitor all the
posts in real time for
performance, allowing us to
rapidly identify the
best content.
AMPLIFY
Using any of a dozen different
methods, we boost this proven
content to ensure it reaches
your best customers.
RESULTS
We see measurable sales
increases time and time again.
STEP 1 STEP 2 STEP 5STEP 3 STEP 4

11. Our Valued Clients

12. Three Ways to Partner
Ala CarteSingle ProgramAlways On
 Playbooks & Strategies
 List Building & Vetting
 Relationship Management
 Content Sourcing
 Reporting & Analysis
Pricing Varies
 Fully Managed Program
 Designed Around a
Specific Idea & Objective
 Guaranteed Results
 All costs included
Test Programs Starting @
$20K
Guaranteed Programs $50K+
 Fully Managed
Programming
 Ongoing relationship
building, content production,
amplification & optimization
 Switch objectives at any
time
 Two monthly billing options
(All-inclusive or Service+)
Starting @ $15K/mo

13. >>CONTACT CARUSELE TO LEARN MORE<<