Tips you should know about Facebook ads before you launch your next campaign.

1. 3 Facebook
Advertising Tips

2. Know the Types of Ads

3. There are 8 different types of Facebook ads.
Knowing what each one is most effective for can
help you get the most out of your ad budget.

4. A post engagement ad helps drive people to a
specific post on your page to drive likes,
comments, and shares. Use these to increase
conversation and awareness of your page.

5. Use a likes campaign when you want to
increase your fanbase. Keep in mind that
these tend to attract spammers, so be sure
your ad is hyper-targeted.

6. Use a website clicks campaign when you
want to drive traffic to a specific page on
your website or blog.

7. Conversion and offer claims campaigns
drive a viewer to take an action – like
purchasing a product or signing up for an
email list. These require advanced set up
and access to your site’s HTML code.

8. Use app install campaigns and app engagement
campaigns when you want to increase usage of
your Facebook apps.

9. An event response campaign drives RSVPs to your
Facebook event. Use these to increase
awareness, and hopefully attendance, of your
business’ event.

10. Include a Call to Action

11. Including a clear and concise call to action
increases the likelihood that the people clicking
your ad are part of your target audience.

12. Optimize Your Images

13. Make sure any images used in your ads are at
least 600x315. This will allow your ad to be
shown in the more attractive full size format.

14. Facebook allows you to upload up to 6
unique images that will be automatically
rotated depending on performance. There is
no reason not to take advantage.

15. Keep in mind that Facebook does not allow more
than 20% text in ad images. Use the grid tool to
ensure your image meets the requirements.