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INSTAGRAM
ADS
Advertising on Instagram
With a community of more than 400M, Instagram is
one of the world's largest mobile ads platforms....
Instagram Ad Solutions
Clicks to Website
● Send people to important sections of
your website
● Available Ad Formats: Photo...
Instagram Ad Formats
Photo Ads
With photo ads, businesses can tell
their story through beautiful imagery.
Whether it's ins...
Instagram Ad Formats
Video Ads
Video ads offer the same visually
immersive quality as photo ads on
Instagram — with the po...
Instagram Ad Formats
Carousel Ads
Carousel ads bring an additional layer
of depth to photo ads. People can
swipe to see ad...
Content Strategy Tips
1. Start with a clear goal and creative
concept
Compelling ads on Instagram have a
strong concept ti...
Content Strategy Tips
2. Celebrate your brand look & feel
Make your ads branded, and keep
strong brand consistency across
...
Content Strategy Tips
3. Focus on craft
Use well-crafted ads to enhance the
equity of your business on Instagram.
Ads do b...
Thank You!
Dhiaksa Adiwyakto
dhiaksa@gmail.com
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Advertising on Instagram. Instagram Ad Types. Instagram Ad Formats. Content Strategy Tips.

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Instagram Ads - Advertising on Instagram

  1. 1. INSTAGRAM ADS
  2. 2. Advertising on Instagram With a community of more than 400M, Instagram is one of the world's largest mobile ads platforms. Business can share their stories with a highly engaged audience in a creative, high-quality environment and drive action with their ads. Instagram ads are now available globally for all businesses — big and small.
  3. 3. Instagram Ad Solutions Clicks to Website ● Send people to important sections of your website ● Available Ad Formats: Photo, Video, Carousel Video Views ● Tell a story using video ● Available Ad Formats: Video Mobile App Installs ● Get people to install your mobile app ● Available Ad Formats: Photo, Video, Carousel Mass Awareness* (Direct Contact Sales) ● Drive mass awareness to a broad audience with guaranteed impressions and placement in the top ad position of Instagram’s fee ● Available Ad Formats: Photo, Video, Carousel
  4. 4. Instagram Ad Formats Photo Ads With photo ads, businesses can tell their story through beautiful imagery. Whether it's inspiring people to see your brand differently or to take action, they offer a clean, simple and beautiful creative canvas.
  5. 5. Instagram Ad Formats Video Ads Video ads offer the same visually immersive quality as photo ads on Instagram — with the power of sight, sound and motion. And now, you can share videos up to 30 seconds long and in landscape format.
  6. 6. Instagram Ad Formats Carousel Ads Carousel ads bring an additional layer of depth to photo ads. People can swipe to see additional images and a call to action button takes them to a website to learn more.
  7. 7. Content Strategy Tips 1. Start with a clear goal and creative concept Compelling ads on Instagram have a strong concept tied to a clear objective. Whether you're driving brand awareness, website clicks or app installs, create concepts that align to your campaign goal.
  8. 8. Content Strategy Tips 2. Celebrate your brand look & feel Make your ads branded, and keep strong brand consistency across campaigns. Establish connective elements across your images and videos — like an identifiable color palette, composition or photographic style — to make your business recognizable.
  9. 9. Content Strategy Tips 3. Focus on craft Use well-crafted ads to enhance the equity of your business on Instagram. Ads do best when they're well shot, interesting to look at and artistic. What you create should draw people in and keep them wanting more.
  10. 10. Thank You! Dhiaksa Adiwyakto dhiaksa@gmail.com
  • navidpourhaidary

    Jun. 14, 2021

Advertising on Instagram. Instagram Ad Types. Instagram Ad Formats. Content Strategy Tips.

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