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Google+ For Brands in 2013

by on Jul 04, 2013

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In the 18 months since Google Plus launched Pages, brands have been tentatively exploring Google's fledgling and enigmatic social network. But, determining how Google+ fits into a brand's growing ...

In the 18 months since Google Plus launched Pages, brands have been tentatively exploring Google's fledgling and enigmatic social network. But, determining how Google+ fits into a brand's growing social ecosystem can be a challenge. In this Critical Mass POV, our social media team reviews the most interesting features and benefits to brands using Google+ Pages, outlines some great use-cases and offers some guidance on how your brand may want to approach Google+.

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16 of 6 previous next Post a comment

  • stebankag Stephen King, Technology Commercialization at TCELab, Stephdokin Inc. Love it! Shared it. Despite Google+ inactivity, Brands should invest equally here as with other social properties. Think of it as laying the foundation for strong search results later. It's Google's world, we just live in it! 5 months ago
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  • ShellyKramer Shelly Kramer, Marketing + Brand Strategist, Digital Marketing Specialist, Content Marketer, Provocateur at V3 Integrated marketing Finally got around to flipping through this David. I have to admit, slides had SO much content on there it was often hard to digest. Good info, though. 8 months ago
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  • tylerjanderson Tyler Anderson at Tyler Anderson @PRworks I get it. Thanks for the responding. 9 months ago
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  • PRworks David Jones, Social Media Strategy at Critical Mass @tylerjanderson That data, though sourced, is a bit more dated than we'd like. But given how less than forthcoming Google is with active user numbers and how it defines them, we went with this. We'll update this shortly when we land on data that is more accurate, so thanks for the prompt. Depending on what you look at, Google is claiming between 27% and 47% active users and others like Comscore come in around 21%. Watch for an update soon. 9 months ago
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  • tylerjanderson Tyler Anderson at Tyler Anderson I see the date of this deck is July 3rd. Yet the date of the source for active users on Google+ is from December of 2011. Seems to me it's not a true representation of Google+ active users. 9 months ago
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  • JimHesnan Jim Hesnan Well done. 9 months ago
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Google+ For Brands in 2013 Google+ For Brands in 2013 Presentation Transcript