01 Build Anytime, Anywhere Value
Your Consumer Cannot Live Without 02 DIGITAL Be Where Your Consumer Is with Contextual RelevanceBRAND BUILDING 03 Continuously Innovate WithFROM „SERVICE‟ Research to Stay Ahead of Customer & CompetitiveTO SERVING Demands 04 Bring the Brand Promise to Life in Emotion and Value 05 Align to Demonstrate Productivity of your Brand to your target
PRODUCTIVITY IS SERVICEAPPLIED ACROSS THE
FLUID LIFECYCLE GIVE ME A REASON Inspire me to engage HELP ME FIND ANSWERS Support everyday & ASSISTANCE adjacent learning & at the point of need discovery EXTEND THE PROPOSITION Reinforce the value proposition at every touchpoint, and make me comfortable to buy
01 Start With Customer Insight
Innovation based on customer needs and frustrations. PRODUCTIVE BRANDS CREATE NEW 02 Look For The Win / Win VALUE Align to create tools and experiences that help consumers across the lifecycle – from researching to ownership.AND FOSTER MORE MEANINGFUL 03 Don‟t Let Another Brand Steal CONNECTIONS The Show Treat productive extensions like products – invest to evolve and differentiate them.