Slides from the third week's workshop on twitter, part of the Social Media Driving Licence. Please note that much of this session involved hands-on/live demo elements which are not covered in these slides.

1. Cambridge Judge Business School
Twitter: come
fly with us
Andy Priestner
Ange Fitzpatrick
Georgina Cronin
Chris Hope
Week 3

2. Week 2 Pass Rate
86%

3. Session objectives
• Understanding what Twitter is
• Exploring how to use Twitter effectively
• Start tweeting using your new account
• Gain confidence with Twitter terminology
• Discuss the pros and cons of using Twitter
• Learn how to write engaging tweets
• Understand the blog / Twitter relationship

4. Visitor Resident
Twitter behaviour

5. Personal
Professional
Visitor Resident
Twitter behaviour
Listener
Converser

6. Twitter culture: separating
fact from fiction

7. What do people say about
twitter?

8. In groups: one GOOD and one
BAD thing you’ve heard about
twitter

9. Twitter facts
• Established linguistic and cultural norms
• Has global reach – 35 languages
• Is (generally) a public space
• On average, more than 500 million tweets are sent
every day
• It’s where our clients and students are
• Twitter is where news breaks

10. Q&A:
with Chris Hope

11. Your first tweets…
• Write that very first tweet
• Follow the @CJBSsmdl team
• Follow your neighbours
• Reply to a tweet
• Explore #hashtags
• Share what you’re doing: promote a blogpost

12. Hands on exercise

14. #Hashtags
• Established part of Twitter culture
• Can be bespoke, or established like #FF
• Used to identify the subject of a tweet
• Facilitates discovery
• Easy to overuse or get wrong #nowthatchersdead

15. #Hashtags
• Established part of Twitter culture
• Can be bespoke, or established like #FF
• Used to identify the subject of a tweet
• Facilitates discovery
• Easy to overuse or get wrong #nowthatchersdead
• Should be short and snappy
• Check for existing use of your hashtag

16. @ClaireLou1971
I shop at Waitrose because little Rupert will only dip his
soldiers in Quails' eggs! #waitrosereasons
@dubosecole
I shop at Waitrose because I once heard a dad say 'Put
the papaya down Orlando’
http://bit.ly/QnHxta #waitrosereasons
@Polly Courtney
"I shop at Waitrose because..." ..Clarissa’s pony just
WILL NOT eat ASDA Value straw. Check out
#waitrosereasons...

17. Finding @ in the Computing Lab
• Most people:
-Hold down shift key and press @ key
• Some keyboards may be set up with a US keyboard:
-Hold down shift key and press 2 key

18. Break:
Back in 5 minutes

19. Hands on exercise

20. Writing great tweets
• Embrace the informal
• Include a picture or link
• Thoughtful use of hashtags
• Well written; think about your voice
• Include others in the conversation
• Have a call to action
• Be in the moment / capture the social media zeitgeist

23. Writing great tweets- your turn!
• Tweet about one of our podcasts
• You can find our AudioBoo channel here:
-https://audioboo.fm/CJBSsmdl
• Make sure you include #CJBSsmdl

24. Privacy

25. Twitter jargon

26. MT (Modified Tweet)
• Used when you rewrite a tweet in your own words
• Allows you to acknowledge the source of the original
tweet

27. Dawson Books @Dawsonbooks
Pearson have announced a price increase on all
eBooks from June 2014 including titles on
@dawsonera - order by 31st May for current
pricing.
CJBSInfo Lib @CJBSInfolib
Pearson have done it again! MT @DawsonBooks
Pearson announce price increase on all eBooks
from June 2014.

28. RT (Manually Re-tweeting)
• Not the same as re-tweeting in the native interface
• Uses the original tweet as a quotation
• Allows you to add commentary
• A good way to include others in the tweet
• May be the easiest way to re-tweet, depending on
your device

29. SirCam @camdiary
RT @angefitzpatrick:
Cambridge: preparing
pour #LeTour!
pic.twitter.com/9RexlK
J23K
@LeTourCambridge
@camcitco

30. HT (Hat tip or Heard Through)
• HT or via is used to acknowledge another tweeter
• You can use it to connect a person, link or idea with
your tweet
• A friendly twitter convention, and is good practice to
use it

31. DM (Direct Mention)
• A private message between you and another tweeter
• You must both follow each other
• Accessible through the envelope icon

32. Joining the dots: connecting your
blog and twitter account

33. 20 top tips & tricks
Andy Priestner / @PriestLib

34. Write a
meaningful bio
and add a
good portrait
photo to
attract
followers
(ditch the egg)

35. If you only
broadcast
and never
listen,
people will
start to notice
and unfollow
you

36. Manage your
Twitter
experience
(and your
other social
channels) by
maintaining
them in one
place

37. Use the search
facility to
locate topics
that interest
you and to
discover (and
follow) people
with similar
objectives

38. Use hashtags
to group your
tweets by
content
(and search
using hashtags
too)

39. Tweet useful
content –
news,
blogposts,
websites –
and offer
your own
take on their
value

40. Don’t be
tempted to
obtain
followers by
any quick
route, this
will not aid
your Twitter
presence

41. Tweet
regularly but
not too often,
people might
think you are
addicted
rather than
engaged

42. Take part in
Follow
Friday (#FF)
to promote
good people
to follow
and to find
new ones

43. Set aside time
in your
schedule to
tweet – make it
part of your
routine in order
to keep up the
momentum

44. Maintain a
balance
between how
many people
you follow
and how
many follow
you

45. Engage in
conversations
and (good-
natured) debate
– this is the key
to getting value
out of Twitter

46. Invest your 140
characters with
wit, warmth
and character -
learn the art of
constructing
concise but
interesting
tweets

47. Show personality
and humour in
your tweets - no
one is going to
follow a Twitter
account that
could be run by a
robot

48. Retweet
other
peoples
tweets and
others will
retweet
yours in
return

49. Favourite
tweets that
you want to
come back
to explore
when you
have more
time

50. Tweet at
lunchtime and
between 4pm
and 5pm
when Twitter
is busiest and
they will be
seen

51. Set up
keyword
search alert
channels, so
that tweets
matching
your
interests are
gathered

52. Create lists in
order to
organise your
most valuable
followers into
areas of
interest so
you don't miss
their tweets

53. Don’t sit there
like a potato!
You get out of
Twitter what you
put in - tweet,
follow and
engage, and you
will be rewarded
for your efforts

54. Images credits:
Slide 1: http://commons.wikimedia.org/wiki/File:Logo_twitter_wordmark_1000.png
Slide 2: https://flic.kr/p/7wP69h
Slide 3: https://flic.kr/p/9YfqQu
Slide 4: https://twitter.com/PriestLib
Slide 5: https://flic.kr/p/dCs6mR
Slide 6: https://flic.kr/p/fBCnsD
Slide 7: https://flic.kr/p/d2XtiE
Slide 8: https://flic.kr/p/9dehck
Slide 9: https://flic.kr/p/6P5gFb
Slide 10: https://flic.kr/p/4MKw56
Slide 11: https://flic.kr/p/eufzY
Slide 12: https://flic.kr/p/axKd6X
Slide 13: https://flic.kr/p/agm2fs
Slide 14: https://flic.kr/p/47SPTQ
Slide 15: https://flic.kr/p/baHaLz
Slide 16: https://flic.kr/p/7TiYx1
Slide 17: https://flic.kr/p/8wZwHe
Slide 18: https://flic.kr/p/4wKyXW
Slide 19: https://flic.kr/p/7xKbU2
Slide 20: https://flic.kr/p/59pSXY
Slide 21: https://flic.kr/p/4u7NYw
Slide 22: https://about.twitter.com/press/twitter-brand-policy

55. Follow me on
https://twitter.com/PriestLib
@PriestLib
This work is licensed under a Creative Commons
Attribution-NonCommercial-ShareAlike 3.0 Unported
License

56. Week 3 tasks
• Blog about your experience of tweeting
• Make sure you have followed everyone in the group
• RT another participant's tweet, and send a DM
• Make sure your profile has a picture and bio
• Watch the Week 4 playlist on YouTube:
http://bit.ly/YouTubeweek4
• Listen to the Week 4 playlist (Shima, Monique and
Mark) on Audioboo: http://bit.ly/Week4Pod

57. IMAGE CREDITS
Flickr Creative Commons:
Cereal:
http://www.flickr.com/photos/tavopp/361730634/ Tavopp
Hands-on exercise:
http://www.flickr.com/photos/adikos/4444061098/Adikos
Privacy:
http://www.flickr.com/photos/baboon/115446241/ Baboon
Other :
Goat’s Butter tweet:
https://twitter.com/Twitflup/status/396711961670742016
Greatest Ever Team tweet:
https://twitter.com/TeamGB/statuses/234713503523557376
Pour Le Tour:
https://twitter.com/angefitzpatrick/status/466986775450517504

58. This work is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 3.0 Unported License