Social Media Driving Licence 3 - Twitter: come fly with us

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Slides from the third week's workshop on twitter, part of the Social Media Driving Licence.

Please note that much of this session involved hands-on/live demo elements which are not covered in these slides.

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  • photo credit: <a href="http://www.flickr.com/photos/tavopp/361730634/">tavopp</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>
  • photo credit: <a href="http://www.flickr.com/photos/tavopp/361730634/">tavopp</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>
  • photo credit: <a href="http://www.flickr.com/photos/tavopp/361730634/">tavopp</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>
  • photo credit: <a href="http://www.flickr.com/photos/adikos/4444061098/">Adikos</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • photo credit: <a href="http://www.flickr.com/photos/adikos/4444061098/">Adikos</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • photo credit: <a href="http://www.flickr.com/photos/baboon/115446241/">baboon™</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>
  • Photo @angefitzpatrick
  • Social Media Driving Licence 3 - Twitter: come fly with us

    1. 1. Cambridge Judge Business School Twitter: come fly with us Andy Priestner Ange Fitzpatrick Georgina Cronin Chris Hope Week 3
    2. 2. Week 2 Pass Rate 86%
    3. 3. Session objectives • Understanding what Twitter is • Exploring how to use Twitter effectively • Start tweeting using your new account • Gain confidence with Twitter terminology • Discuss the pros and cons of using Twitter • Learn how to write engaging tweets • Understand the blog / Twitter relationship
    4. 4. Visitor Resident Twitter behaviour
    5. 5. Personal Professional Visitor Resident Twitter behaviour Listener Converser
    6. 6. Twitter culture: separating fact from fiction
    7. 7. What do people say about twitter?
    8. 8. In groups: one GOOD and one BAD thing you’ve heard about twitter
    9. 9. Twitter facts • Established linguistic and cultural norms • Has global reach – 35 languages • Is (generally) a public space • On average, more than 500 million tweets are sent every day • It’s where our clients and students are • Twitter is where news breaks
    10. 10. Q&A: with Chris Hope
    11. 11. Your first tweets… • Write that very first tweet • Follow the @CJBSsmdl team • Follow your neighbours • Reply to a tweet • Explore #hashtags • Share what you’re doing: promote a blogpost
    12. 12. Hands on exercise
    13. 13. #Hashtags • Established part of Twitter culture • Can be bespoke, or established like #FF • Used to identify the subject of a tweet • Facilitates discovery • Easy to overuse or get wrong #nowthatchersdead
    14. 14. #Hashtags • Established part of Twitter culture • Can be bespoke, or established like #FF • Used to identify the subject of a tweet • Facilitates discovery • Easy to overuse or get wrong #nowthatchersdead • Should be short and snappy • Check for existing use of your hashtag
    15. 15. @ClaireLou1971 I shop at Waitrose because little Rupert will only dip his soldiers in Quails' eggs! #waitrosereasons @dubosecole I shop at Waitrose because I once heard a dad say 'Put the papaya down Orlando’ http://bit.ly/QnHxta #waitrosereasons @Polly Courtney "I shop at Waitrose because..." ..Clarissa’s pony just WILL NOT eat ASDA Value straw. Check out #waitrosereasons...
    16. 16. Finding @ in the Computing Lab • Most people: -Hold down shift key and press @ key • Some keyboards may be set up with a US keyboard: -Hold down shift key and press 2 key
    17. 17. Break: Back in 5 minutes
    18. 18. Hands on exercise
    19. 19. Writing great tweets • Embrace the informal • Include a picture or link • Thoughtful use of hashtags • Well written; think about your voice • Include others in the conversation • Have a call to action • Be in the moment / capture the social media zeitgeist
    20. 20. Writing great tweets- your turn! • Tweet about one of our podcasts • You can find our AudioBoo channel here: -https://audioboo.fm/CJBSsmdl • Make sure you include #CJBSsmdl
    21. 21. Privacy
    22. 22. Twitter jargon
    23. 23. MT (Modified Tweet) • Used when you rewrite a tweet in your own words • Allows you to acknowledge the source of the original tweet
    24. 24. Dawson Books @Dawsonbooks Pearson have announced a price increase on all eBooks from June 2014 including titles on @dawsonera - order by 31st May for current pricing. CJBSInfo Lib @CJBSInfolib Pearson have done it again! MT @DawsonBooks Pearson announce price increase on all eBooks from June 2014.
    25. 25. RT (Manually Re-tweeting) • Not the same as re-tweeting in the native interface • Uses the original tweet as a quotation • Allows you to add commentary • A good way to include others in the tweet • May be the easiest way to re-tweet, depending on your device
    26. 26. SirCam @camdiary RT @angefitzpatrick: Cambridge: preparing pour #LeTour! pic.twitter.com/9RexlK J23K @LeTourCambridge @camcitco
    27. 27. HT (Hat tip or Heard Through) • HT or via is used to acknowledge another tweeter • You can use it to connect a person, link or idea with your tweet • A friendly twitter convention, and is good practice to use it
    28. 28. DM (Direct Mention) • A private message between you and another tweeter • You must both follow each other • Accessible through the envelope icon
    29. 29. Joining the dots: connecting your blog and twitter account
    30. 30. 20 top tips & tricks Andy Priestner / @PriestLib
    31. 31. Write a meaningful bio and add a good portrait photo to attract followers (ditch the egg)
    32. 32. If you only broadcast and never listen, people will start to notice and unfollow you
    33. 33. Manage your Twitter experience (and your other social channels) by maintaining them in one place
    34. 34. Use the search facility to locate topics that interest you and to discover (and follow) people with similar objectives
    35. 35. Use hashtags to group your tweets by content (and search using hashtags too)
    36. 36. Tweet useful content – news, blogposts, websites – and offer your own take on their value
    37. 37. Don’t be tempted to obtain followers by any quick route, this will not aid your Twitter presence
    38. 38. Tweet regularly but not too often, people might think you are addicted rather than engaged
    39. 39. Take part in Follow Friday (#FF) to promote good people to follow and to find new ones
    40. 40. Set aside time in your schedule to tweet – make it part of your routine in order to keep up the momentum
    41. 41. Maintain a balance between how many people you follow and how many follow you
    42. 42. Engage in conversations and (good- natured) debate – this is the key to getting value out of Twitter
    43. 43. Invest your 140 characters with wit, warmth and character - learn the art of constructing concise but interesting tweets
    44. 44. Show personality and humour in your tweets - no one is going to follow a Twitter account that could be run by a robot
    45. 45. Retweet other peoples tweets and others will retweet yours in return
    46. 46. Favourite tweets that you want to come back to explore when you have more time
    47. 47. Tweet at lunchtime and between 4pm and 5pm when Twitter is busiest and they will be seen
    48. 48. Set up keyword search alert channels, so that tweets matching your interests are gathered
    49. 49. Create lists in order to organise your most valuable followers into areas of interest so you don't miss their tweets
    50. 50. Don’t sit there like a potato! You get out of Twitter what you put in - tweet, follow and engage, and you will be rewarded for your efforts
    51. 51. Images credits: Slide 1: http://commons.wikimedia.org/wiki/File:Logo_twitter_wordmark_1000.png Slide 2: https://flic.kr/p/7wP69h Slide 3: https://flic.kr/p/9YfqQu Slide 4: https://twitter.com/PriestLib Slide 5: https://flic.kr/p/dCs6mR Slide 6: https://flic.kr/p/fBCnsD Slide 7: https://flic.kr/p/d2XtiE Slide 8: https://flic.kr/p/9dehck Slide 9: https://flic.kr/p/6P5gFb Slide 10: https://flic.kr/p/4MKw56 Slide 11: https://flic.kr/p/eufzY Slide 12: https://flic.kr/p/axKd6X Slide 13: https://flic.kr/p/agm2fs Slide 14: https://flic.kr/p/47SPTQ Slide 15: https://flic.kr/p/baHaLz Slide 16: https://flic.kr/p/7TiYx1 Slide 17: https://flic.kr/p/8wZwHe Slide 18: https://flic.kr/p/4wKyXW Slide 19: https://flic.kr/p/7xKbU2 Slide 20: https://flic.kr/p/59pSXY Slide 21: https://flic.kr/p/4u7NYw Slide 22: https://about.twitter.com/press/twitter-brand-policy
    52. 52. Follow me on https://twitter.com/PriestLib @PriestLib This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License
    53. 53. Week 3 tasks • Blog about your experience of tweeting • Make sure you have followed everyone in the group • RT another participant's tweet, and send a DM • Make sure your profile has a picture and bio • Watch the Week 4 playlist on YouTube: http://bit.ly/YouTubeweek4 • Listen to the Week 4 playlist (Shima, Monique and Mark) on Audioboo: http://bit.ly/Week4Pod
    54. 54. IMAGE CREDITS Flickr Creative Commons: Cereal: http://www.flickr.com/photos/tavopp/361730634/ Tavopp Hands-on exercise: http://www.flickr.com/photos/adikos/4444061098/Adikos Privacy: http://www.flickr.com/photos/baboon/115446241/ Baboon Other : Goat’s Butter tweet: https://twitter.com/Twitflup/status/396711961670742016 Greatest Ever Team tweet: https://twitter.com/TeamGB/statuses/234713503523557376 Pour Le Tour: https://twitter.com/angefitzpatrick/status/466986775450517504
    55. 55. This work is licensed under a Creative Commons Attribution- NonCommercial-ShareAlike 3.0 Unported License

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