Social Media Driving Licence 3 - Twitter: come fly with us
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Social Media Driving Licence 3 - Twitter: come fly with us

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Slides from the third week's workshop on twitter, part of the Social Media Driving Licence. ...

Slides from the third week's workshop on twitter, part of the Social Media Driving Licence.

Please note that much of this session involved hands-on/live demo elements which are not covered in these slides.

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  • photo credit: <a href="http://www.flickr.com/photos/tavopp/361730634/">tavopp</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>
  • photo credit: <a href="http://www.flickr.com/photos/tavopp/361730634/">tavopp</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>
  • photo credit: <a href="http://www.flickr.com/photos/tavopp/361730634/">tavopp</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>
  • photo credit: <a href="http://www.flickr.com/photos/adikos/4444061098/">Adikos</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • photo credit: <a href="http://www.flickr.com/photos/adikos/4444061098/">Adikos</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
  • photo credit: <a href="http://www.flickr.com/photos/baboon/115446241/">baboon™</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a>
  • Photo @angefitzpatrick

Social Media Driving Licence 3 - Twitter: come fly with us Presentation Transcript

  • 1. Cambridge Judge Business School Twitter: come fly with us Andy Priestner Ange Fitzpatrick Georgina Cronin Chris Hope Week 3
  • 2. Week 2 Pass Rate 86%
  • 3. Session objectives • Understanding what Twitter is • Exploring how to use Twitter effectively • Start tweeting using your new account • Gain confidence with Twitter terminology • Discuss the pros and cons of using Twitter • Learn how to write engaging tweets • Understand the blog / Twitter relationship
  • 4. Visitor Resident Twitter behaviour
  • 5. Personal Professional Visitor Resident Twitter behaviour Listener Converser
  • 6. Twitter culture: separating fact from fiction
  • 7. What do people say about twitter?
  • 8. In groups: one GOOD and one BAD thing you’ve heard about twitter
  • 9. Twitter facts • Established linguistic and cultural norms • Has global reach – 35 languages • Is (generally) a public space • On average, more than 500 million tweets are sent every day • It’s where our clients and students are • Twitter is where news breaks
  • 10. Q&A: with Chris Hope
  • 11. Your first tweets… • Write that very first tweet • Follow the @CJBSsmdl team • Follow your neighbours • Reply to a tweet • Explore #hashtags • Share what you’re doing: promote a blogpost
  • 12. Hands on exercise
  • 13. #Hashtags • Established part of Twitter culture • Can be bespoke, or established like #FF • Used to identify the subject of a tweet • Facilitates discovery • Easy to overuse or get wrong #nowthatchersdead
  • 14. #Hashtags • Established part of Twitter culture • Can be bespoke, or established like #FF • Used to identify the subject of a tweet • Facilitates discovery • Easy to overuse or get wrong #nowthatchersdead • Should be short and snappy • Check for existing use of your hashtag
  • 15. @ClaireLou1971 I shop at Waitrose because little Rupert will only dip his soldiers in Quails' eggs! #waitrosereasons @dubosecole I shop at Waitrose because I once heard a dad say 'Put the papaya down Orlando’ http://bit.ly/QnHxta #waitrosereasons @Polly Courtney "I shop at Waitrose because..." ..Clarissa’s pony just WILL NOT eat ASDA Value straw. Check out #waitrosereasons...
  • 16. Finding @ in the Computing Lab • Most people: -Hold down shift key and press @ key • Some keyboards may be set up with a US keyboard: -Hold down shift key and press 2 key
  • 17. Break: Back in 5 minutes
  • 18. Hands on exercise
  • 19. Writing great tweets • Embrace the informal • Include a picture or link • Thoughtful use of hashtags • Well written; think about your voice • Include others in the conversation • Have a call to action • Be in the moment / capture the social media zeitgeist
  • 20. Writing great tweets- your turn! • Tweet about one of our podcasts • You can find our AudioBoo channel here: -https://audioboo.fm/CJBSsmdl • Make sure you include #CJBSsmdl
  • 21. Privacy
  • 22. Twitter jargon
  • 23. MT (Modified Tweet) • Used when you rewrite a tweet in your own words • Allows you to acknowledge the source of the original tweet
  • 24. Dawson Books @Dawsonbooks Pearson have announced a price increase on all eBooks from June 2014 including titles on @dawsonera - order by 31st May for current pricing. CJBSInfo Lib @CJBSInfolib Pearson have done it again! MT @DawsonBooks Pearson announce price increase on all eBooks from June 2014.
  • 25. RT (Manually Re-tweeting) • Not the same as re-tweeting in the native interface • Uses the original tweet as a quotation • Allows you to add commentary • A good way to include others in the tweet • May be the easiest way to re-tweet, depending on your device
  • 26. SirCam @camdiary RT @angefitzpatrick: Cambridge: preparing pour #LeTour! pic.twitter.com/9RexlK J23K @LeTourCambridge @camcitco
  • 27. HT (Hat tip or Heard Through) • HT or via is used to acknowledge another tweeter • You can use it to connect a person, link or idea with your tweet • A friendly twitter convention, and is good practice to use it
  • 28. DM (Direct Mention) • A private message between you and another tweeter • You must both follow each other • Accessible through the envelope icon
  • 29. Joining the dots: connecting your blog and twitter account
  • 30. 20 top tips & tricks Andy Priestner / @PriestLib
  • 31. Write a meaningful bio and add a good portrait photo to attract followers (ditch the egg)
  • 32. If you only broadcast and never listen, people will start to notice and unfollow you
  • 33. Manage your Twitter experience (and your other social channels) by maintaining them in one place
  • 34. Use the search facility to locate topics that interest you and to discover (and follow) people with similar objectives
  • 35. Use hashtags to group your tweets by content (and search using hashtags too)
  • 36. Tweet useful content – news, blogposts, websites – and offer your own take on their value
  • 37. Don’t be tempted to obtain followers by any quick route, this will not aid your Twitter presence
  • 38. Tweet regularly but not too often, people might think you are addicted rather than engaged
  • 39. Take part in Follow Friday (#FF) to promote good people to follow and to find new ones
  • 40. Set aside time in your schedule to tweet – make it part of your routine in order to keep up the momentum
  • 41. Maintain a balance between how many people you follow and how many follow you
  • 42. Engage in conversations and (good- natured) debate – this is the key to getting value out of Twitter
  • 43. Invest your 140 characters with wit, warmth and character - learn the art of constructing concise but interesting tweets
  • 44. Show personality and humour in your tweets - no one is going to follow a Twitter account that could be run by a robot
  • 45. Retweet other peoples tweets and others will retweet yours in return
  • 46. Favourite tweets that you want to come back to explore when you have more time
  • 47. Tweet at lunchtime and between 4pm and 5pm when Twitter is busiest and they will be seen
  • 48. Set up keyword search alert channels, so that tweets matching your interests are gathered
  • 49. Create lists in order to organise your most valuable followers into areas of interest so you don't miss their tweets
  • 50. Don’t sit there like a potato! You get out of Twitter what you put in - tweet, follow and engage, and you will be rewarded for your efforts
  • 51. Images credits: Slide 1: http://commons.wikimedia.org/wiki/File:Logo_twitter_wordmark_1000.png Slide 2: https://flic.kr/p/7wP69h Slide 3: https://flic.kr/p/9YfqQu Slide 4: https://twitter.com/PriestLib Slide 5: https://flic.kr/p/dCs6mR Slide 6: https://flic.kr/p/fBCnsD Slide 7: https://flic.kr/p/d2XtiE Slide 8: https://flic.kr/p/9dehck Slide 9: https://flic.kr/p/6P5gFb Slide 10: https://flic.kr/p/4MKw56 Slide 11: https://flic.kr/p/eufzY Slide 12: https://flic.kr/p/axKd6X Slide 13: https://flic.kr/p/agm2fs Slide 14: https://flic.kr/p/47SPTQ Slide 15: https://flic.kr/p/baHaLz Slide 16: https://flic.kr/p/7TiYx1 Slide 17: https://flic.kr/p/8wZwHe Slide 18: https://flic.kr/p/4wKyXW Slide 19: https://flic.kr/p/7xKbU2 Slide 20: https://flic.kr/p/59pSXY Slide 21: https://flic.kr/p/4u7NYw Slide 22: https://about.twitter.com/press/twitter-brand-policy
  • 52. Follow me on https://twitter.com/PriestLib @PriestLib This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License
  • 53. Week 3 tasks • Blog about your experience of tweeting • Make sure you have followed everyone in the group • RT another participant's tweet, and send a DM • Make sure your profile has a picture and bio • Watch the Week 4 playlist on YouTube: http://bit.ly/YouTubeweek4 • Listen to the Week 4 playlist (Shima, Monique and Mark) on Audioboo: http://bit.ly/Week4Pod
  • 54. IMAGE CREDITS Flickr Creative Commons: Cereal: http://www.flickr.com/photos/tavopp/361730634/ Tavopp Hands-on exercise: http://www.flickr.com/photos/adikos/4444061098/Adikos Privacy: http://www.flickr.com/photos/baboon/115446241/ Baboon Other : Goat’s Butter tweet: https://twitter.com/Twitflup/status/396711961670742016 Greatest Ever Team tweet: https://twitter.com/TeamGB/statuses/234713503523557376 Pour Le Tour: https://twitter.com/angefitzpatrick/status/466986775450517504
  • 55. This work is licensed under a Creative Commons Attribution- NonCommercial-ShareAlike 3.0 Unported License