Getting started on twitter final

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  • Like other forms of social media, tweeting is all about ENGAGEMENT. Some key strands of this are to inform & influence our stakeholders (professionals & public), & we can do this very directly by tweeting about Cochrane reviews and directing people via links to reviews, or to our website & blogs (both our own and others blogging Cochrane). We can promote both Cochrane evidence and our own events, & also our wider agenda by the messages we send e.g. A comment of the importance of engaging with patients, involving them in the research agenda, making research timely & relevant etc. We can monitor what’s being said about us & so respond & influence that. We can learn – being part of a global community in real time with access to opinion & evidence to an extent not possible in pre-social media days.We can
  • You can insert a twitter user’s name, or it will be there already if you are replying to their tweet.Anything’s a hashtag if you put # in front of it!The Help menu on twitter is user-friendly and is helpful when you’re getting started
  • This means we can target people directly though naming and indirectly through topic of interest. Interesting blog recently with results of a survey of twitter users about what influences them to click on links when tagged into a post Tweets disappear from view quickly
  • Storify is a great way to gather your own and others tweets, blogs, articles etc on a topic and add your own commentary to tell your version of the story. They are very popular. It’s a great way to engage in a particular topic that’s being widely discussed.
  • Opinion at Oxford University Hospitals was no more than 2 or 3 a day, but I think more is fine. What I don’t want to see is a stream of tweets in a short time from one user, unless it’s part of a twitter conversation
  • Using a package like Hootsuite allows links to be shortened – very useful
  • If someone’s recommended you through #FF it’s good to respond e.g. ‘thanks for the shout-out @Mental_Elf! This gives them a mention too. Lots of ‘you scratch my back I’ll scratch yours’ on twitter
  • Direct questions or comments: not just those sent by DM (private) but public questions or comments into which you’ve been tagged, or a reply to your tweetEngage in topics where we should be in the conversation, state an opinion or direct to information
  • Tweetchat.com Sign in with twitter, choose a hashtag to follow, sends you to a chat room, automatically adds the hashtag, constantly refreshes so minimal delays
  • You’ll obviously be selective in what you tweet and the things you choose can send out important messages about what you value. Also you can add your own emphasis to a comment. ‘Dr X says patient priorities should be at the heart of the research agenda. Yes!’
  • Tweetups – easy to set up a real meeting with others at an event; quick & easy and a way of inviting those with whom you don’t have personal contactWhat you hear is public info so you are free to tweet as you like, but keep in mind professional ethics and keep tweets positive. Take care with unpublished data. Check if the conference has a policy on tweeting, & if it has a hashtag be sure to use it.
  • SM management software such as Hootsuite allows you to see which countries your followers come from, most popular tweets, how many click throughs & RTs on a particular day etc.
  • Started at around 100 followersAn example of a conversation we had
  • Getting started on twitter final

    1. 1. @ukcochranecentrGetting started on Twitter
    2. 2. Why tweet?EngageInform &influencePromoteMonitorLearnUK Cochrane Centre 2
    3. 3. Twitter basics• Twitter is a „microblogging‟ site, where you can publishshort posts (tweets), including links to websites andresources• Twitter users (tweeps) follow other users – you canchoose to follow individuals or organizations with similarinterests• You will see tweets from those you follow in yourtimelineUK Cochrane Centre 3
    4. 4. Tweeting basicsYour tweet can be up to 140characters, including:•Your pearl of wisdomand possibly...•A link•A hashtag e.g. #ukcc21•A twitter user‟s name e.g.@influentialperson•RT (retweet) or MT(modified tweet)UK Cochrane Centre 4
    5. 5. #hashtags (anything with # in front of it!)• Associate your tweet with a topicor event #malaria #ukcc21• Make your tweet searchable by that tag• Can act as a sub-clause to yourtweet, for added comment, emphasis or humour:We‟re hosting an event on social media at the UKCC today#getmartintweetingRoche still refusing to disclose #tamiflu data. #disappointedUK Cochrane Centre 5
    6. 6. Tweeting basics: visibilityUK Cochrane Centre 6•Tweets are visible to all, unless they are a directmessage to or from a follower•Your tweets will appear in the timelines of your followers•If you include someone‟s Twitter name in yourtweet, they will get an email alerting them to it•Hashtags are searchable so may be found by thoselooking for that topic or event
    7. 7. Tweets are soon gone!They quickly disappear from the screen, so:• Send your tweet more than once• Use screenshots to capture examplesof your tweeting successes!• Storify to capture your ownand others tweets & links on a topicUK Cochrane Centre 7
    8. 8. So how often should you tweet?• Check at least daily, Monday to Friday• Keep asking yourself “can I tweet this?”• Look out for mentions and direct messages – theymight need a response• Look for opportunities to join in conversations• You could set up a minimum expectatione.g. #CochraneEvidence appears dailyMonday to FridayUK Cochrane Centre 8
    9. 9. Finding your voice• It‟s SOCIAL media! Be a real person or people not just afaceless organization• Follow your organization‟s policy• Be professional but human, a light touch and some„atmosphere‟ tweetscan be very engagingUK Cochrane Centre 9
    10. 10. Dos and don’tsDO• Listen, engage, join in conversations• Link often, direct people to useful sites – especially yourown!• Keep it active• Credit others• Keep the tone pleasant and professionalDON‟T• Use abbreviated text-talk; cutting corners in your tweetssuggests you might cut them elsewhere!• Allow your tweets to be truncated at the end – peoplemay miss thingsUK Cochrane Centre 10
    11. 11. Building a following• Increase your twitter presence, get tweeting!• Follow others• Retweet, mention, reply to tweets, join in• Be interesting!• Recommend others– on Fridays! Using #FF (Friday Follow): „#FF@Cochrane_OHG, @CochranePHG, @LifestyleElf‟– „Great blog on #CochraneEvidence by @juliaoftoronto‟• See who other relevant twitter users are followingto find people to followUK Cochrane Centre 11
    12. 12. Timing tweets• Scheduled tweets– Social media management software allows this– We send daily tweets using #CochraneEvidencehashtag to highlight and link to new/updated reviews– Multiple tweets with same link but different wording –to target different groups, or to highlight differentaspects– Remember global audience, different time zones– Awareness days/events & conferencesUK Cochrane Centre 12
    13. 13. Timing tweets• Responsive tweets– Answering direct questions or comments– Engaging in public debate on a topic to state aposition, direct to information or just to be in theconversation– Joining in a conversation to flag up relevant Cochraneevidence– Tweeting a conferenceUK Cochrane Centre 13
    14. 14. Tweet chats• Scheduled discussion, in real time, of a particular topic• Check whether there‟s any preparation needed – it maybe preceded by a document for discussion!• Use the hashtag• Tweetchat.com makes it easy!UK Cochrane Centre 14
    15. 15. Why tweet a conference?Share your enthusiasm!Get new followers from your field of interest(they‟ll value your input!)Discuss issues with peers onlineTransform online connections into real ones(tweetups)Promote your organization‟s valuesthrough what you highlightUK Cochrane Centre 15
    16. 16. Types of conference tweets• Mood tweets“Excited to be at #ukcc21, tucking into fabpastries before the first plenary!”• Tweetups“Great discussion on #bias, suggest meet at 12 in the ballroom totalk some more #ukcc21”• Talks - these are key tweets!Should include speaker‟s name, main information and hashtag• LinksTo media coverage, videos, presentations and other useful resourcesUK Cochrane Centre 16
    17. 17. Monitoring value• Analytics• A growing following• Responses: retweets, replies, engagement with yourtweets, commentsUK Cochrane Centre 17
    18. 18. Twitter engagement is valued!• Increased UKCC twitter presence since September 2012• Following growing daily, reached 1000 after 5 months• Lots of positive comments e.g.@GM_AHSN “SoMe has been a big part of our engagement plan & wewill continue using this platform to get more interested in our work#nhssm”@UKCC “@GM_AHSN Essential for #Cochrane too! #nhssm”@a_double_tt “@ukcochranecentr Good to hear. I like the increasedcontent already. V informative #nhssmUK Cochrane Centre 18
    19. 19. Just do it!If we want to engage then we MUST use social mediaIt makes us part of a globalcommunity, communicatingin real timeIt seems to be working!UK Cochrane Centre 19

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