Multimedia Reporting
Upcoming SlideShare
Loading in...5

Like this? Share it with your network


Multimedia Reporting



This lecture focuses on multimedia reporting.

This lecture focuses on multimedia reporting.



Total Views
Views on SlideShare
Embed Views



8 Embeds 150 73 21 20 18 11 4 2 1


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Multimedia Reporting Presentation Transcript

  • 1. Multimedia Journalism Chapter 17 JOURN 305
  • 2. Online Journalism
    • One of the biggest growth opportunities is online journalism
    • Web Editors often make more money than their print editor counterparts
  • 3. Web Journalism
    • What works online?
      • Breaking news
      • Links to credible sources
      • Instant archives
      • Interactivity
      • Multimedia
  • 4. Differences
    • Stories may be read and/or presented in a non-linear fashion
    • Online readers may have some control of the content
    • Unlimited space to tell the story
    • Multimedia components to supplement the story text
    • Can be updated instantly with latest developing details
  • 5. Reading Habits
    • Reading online is typically 25% slower than print
    • Some “tricks” to keep a reader interested:
      • Layout with bullet points and bold subheads
      • Break longer stories into “chunks”
      • Include multimedia elements
        • Polls
        • Slideshows
        • Audio/Video
  • 6. Journalists Moving Online
    • Some established journalists are moving online to have more control over their reporting
      • Example:
        • CNN’s Daryn Kagan
        • Walter Cronkite blog
  • 7. Story Shells
    • In online reporting, you can use a story shell structure that contains all the various related elements of the reporting
      • Links to related sites/resources
      • Interactive timelines
      • Text of your reporting
      • Slideshow of images
  • 8. Example
    • “Toxic Treats” in the Orange County Register
  • 9. Example
    • “Jim West: A Spokesman-Review Investigative Report” in the Spokesman-Review
  • 10. Beat Shells
    • Many online news sites have special sections that specialize in a particular type of reporting
    • These beat shells are destination sites for updated developments on a topic
  • 11. Examples
    • Traffic section of the Seattle Post-Intelligencer
    • Iraq War coverage in the Washington Post
      • Also known as an “Issue Shell”
  • 12. Breaking News
    • Once a story is “published” online, it is not necessarily done
    • It isn’t unusual to add “updates” and information as more info comes in
      • You should disclose the change
      • Example:
        • “Story updated at 12:14 p.m. EST”
  • 13. Involving Readers
    • Include information and databases that readers can use to explore beyond your published story
    • Examples:
      • Find a local doctor
      • Compare different schools
      • Look up crime statistics
  • 14. User Comments
    • Many sites are now including opportunities for the public to comment on a story
      • These comments are often on the same page as the original story
      • Examples:
        • The Record
  • 15. Story Structure
    • Inverted Pyramid
      • Still appropriate for online hard news stories
    • Screen-size “chunks”
      • Break up a longer story into “chunk” sections so that it is easier to read
      • This can be read in a non-linear fashion
  • 16. Example of “Chunk” Storytelling
    • “Remembering Pearl Harbor” in National Geographic
  • 17. Linking
    • There are differing philosophies on whether to include links in your story
      • It helps readers navigate to more resources related to your reporting
      • It also draws people away from your site (and your ad revenue)
  • 18. Linking
    • Use only quality links
    • Don’t overdo it
    • Be aware of the integrity of the site that you are linking to
      • Does it contain spyware or NSFW content?
      • Does it contain illegal content?
  • 19. Teasing Your Story
    • Usually the front page of the site will only contain a brief “tease” to the full story
      • This “tease” is usually the first few lines or paragraph of the actual story
      • Another option is to compose a new summary of the story that is different than the lead
  • 20. Slide Shows
    • A different way to tell the story
      • Two examples from The Record
      • Johnny Cash memorial
      • Gastric bypass surgery
  • 21. Cutline Captions
    • Cutlines are the captions under a photo
    • Used to let readers know what the story is about and why the photo is significant
    • Should include:
      • Who is in the photo
      • What the people are doing
      • When, where and why the photo was taken
      • How the photo was taken (optional)
    Gene Beley, left, strides behind Johnny Cash as they cross the yard at Folsom Prison.
  • 22. Interactive Graphics
    • Many sites are using interactive graphics to tell a key part of the story
    • See several award-winning examples at the Society for News Design Web site
  • 23. Interactive Graphics
    • Text is minimal
    • Animation and graphics tell the story
      • Example: “ Hip Hop Voices” in the Sun-Sentinel
    • Be careful in how you integrate navigation instructions
      • Example: “Remembering D-Day” in the Sun-Sentinel
  • 24. Storytelling on the Web
    • Find a fresh idea
    • Focus your topic
    • Plan and research
    • Sketch a storyboard
    • Report, edit and revise
    • Test and troubleshoot
  • 25. Examples
    • “Touching Hearts” in the Herald Sun
  • 26. Backpack Journalism
    • Online journalists need to know how to write, shoot and record
      • They also have technology skills for posting/uploading stories online
    • “Backpack Journalism” = All the tools for reporting fit in your backpack
      • Self-contained reporter from story creation to distribution