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Presentation to the UNR American Marketing Association, April 5, 2010

Presentation to the UNR American Marketing Association, April 5, 2010

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Transcript

  • 1. Personal Branding
    Bret L. Simmons, Ph.D.
    College of Business, UNR
    www.bretlsimmons.com
  • 2. MGT 491Summer and WinterBADM 726 Spring
  • 3. Are You Remarkable?
  • 4. Excellence is a form of deviance
    DO things your peers are not willing to do
  • 5. Brand
    The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer
    (Seth Godin)
  • 6. Personal Brand
    The reasons why people spread the word about your value.
  • 7. Value
    What you can do uniquely well to help others address issues and solve problems that matter to them.
  • 8. Interruption vs. Permission
  • 9. ContentConversation
  • 10. Consistently Contribute Value
  • 11. Transparency
  • 12. Social Media
    You must be personal and conversant
  • 13. Lead with value
    Wrap the personal around your value
  • 14. Remarkable
    Value
    Not
    Personality
  • 15. New business card
    www.namecheap.com
  • 16. Name - Picture - Purpose
  • 17. Order of Importance
    E-mail, Google Profile
    Linkedin
    Blog
    Twitter
    Facebook
    Other
  • 18. Lies
  • 19. Examples
    Kristen Dziadul
    Tara Olson
    Greg De Lima
  • 20. Questions?

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