Presentation to the UNR American Marketing Association, April 5, 2010

1. Personal Branding Bret L. Simmons, Ph.D. College of Business, UNR www.bretlsimmons.com

2. MGT 491Summer and WinterBADM 726 Spring

3. Are You Remarkable?

4. Excellence is a form of deviance DO things your peers are not willing to do

5. Brand The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer (Seth Godin)

6. Personal Brand The reasons why people spread the word about your value.

7. Value What you can do uniquely well to help others address issues and solve problems that matter to them.

8. Interruption vs. Permission

9. ContentConversation

10. Consistently Contribute Value

11. Transparency

12. Social Media You must be personal and conversant

13. Lead with value Wrap the personal around your value

14. Remarkable Value Not Personality

15. New business card www.namecheap.com

16. Name - Picture - Purpose

17. Order of Importance E-mail, Google Profile Linkedin Blog Twitter Facebook Other

18. Lies

19. Examples Kristen Dziadul Tara Olson Greg De Lima

20. Questions?