Personal Branding<br />Bret L. Simmons, Ph.D.<br />College of Business, UNR<br />www.bretlsimmons.com<br />
MGT 491Summer and WinterBADM 726 Spring<br />
Are You Remarkable?<br />
Excellence is a form of deviance<br />DO things your peers are not willing to do<br />
Brand<br />The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s dec...
Personal Brand<br />The reasons why people spread the word about your value.<br />
Value<br />What you can do uniquely well to help others address issues and solve problems that matter to them. <br />
Interruption vs. Permission<br />
ContentConversation<br />
Consistently Contribute Value<br />
Transparency<br />
Social Media<br />You must be personal and conversant<br />
Lead with value<br />Wrap the personal around your value<br />
Remarkable<br />Value <br />Not <br />Personality<br />
New business card<br />www.namecheap.com <br />
Name - Picture - Purpose<br />
Order of Importance<br />E-mail, Google Profile<br />Linkedin<br />Blog<br />Twitter<br />Facebook<br />Other<br />
Lies<br />
Examples<br />Kristen Dziadul<br />Tara Olson<br />Greg De Lima<br />
Questions?<br />
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Presentation to the UNR American Marketing Association, April 5, 2010

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  1. 1. Personal Branding<br />Bret L. Simmons, Ph.D.<br />College of Business, UNR<br />www.bretlsimmons.com<br />
  2. 2. MGT 491Summer and WinterBADM 726 Spring<br />
  3. 3. Are You Remarkable?<br />
  4. 4. Excellence is a form of deviance<br />DO things your peers are not willing to do<br />
  5. 5. Brand<br />The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer<br />(Seth Godin)<br />
  6. 6. Personal Brand<br />The reasons why people spread the word about your value.<br />
  7. 7. Value<br />What you can do uniquely well to help others address issues and solve problems that matter to them. <br />
  8. 8. Interruption vs. Permission<br />
  9. 9. ContentConversation<br />
  10. 10. Consistently Contribute Value<br />
  11. 11. Transparency<br />
  12. 12. Social Media<br />You must be personal and conversant<br />
  13. 13. Lead with value<br />Wrap the personal around your value<br />
  14. 14. Remarkable<br />Value <br />Not <br />Personality<br />
  15. 15. New business card<br />www.namecheap.com <br />
  16. 16. Name - Picture - Purpose<br />
  17. 17. Order of Importance<br />E-mail, Google Profile<br />Linkedin<br />Blog<br />Twitter<br />Facebook<br />Other<br />
  18. 18. Lies<br />
  19. 19. Examples<br />Kristen Dziadul<br />Tara Olson<br />Greg De Lima<br />
  20. 20. Questions?<br />
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