Personal Branding 2011

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Presentation to Business Lawyers Network October 2011

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Personal Branding 2011

  1. 1. Personal Branding using LinkedIn
  2. 2. Is it the one that you want? You already represent a brand
  3. 3. Tom Peters 1997
  4. 4. <ul><li>Personal Brand = </li></ul><ul><li>“ A person, name, term, sign, symbol or design, or a combination of these, intended to </li></ul><ul><li>identify the goods or services of one seller, or group of sellers, and to </li></ul><ul><li>differentiate them from those of competitors” (American Marketing Association 2007). </li></ul>
  5. 6. Think I nc.
  6. 7. The Personal Branding Cycle
  7. 8. What solutions are you selling?
  8. 9. Who is your exact target?
  9. 10. What’s your message?
  10. 11. LinkedIn: helps identify what we are selling and differentiate from competitors
  11. 12. Temporarily Shut Off Notifications
  12. 13. Being Found
  13. 14. Being “Findable” by the Right People
  14. 16. How Do You Make Page 1?
  15. 17. Complete Required Fields
  16. 18. 100 Completeness = <ul><li>Current role </li></ul><ul><li>Two previous roles </li></ul><ul><li>Education </li></ul><ul><li>Picture </li></ul><ul><li>Summary </li></ul><ul><li>Specialties </li></ul><ul><li>Recommendations (5% for each of 3) </li></ul>
  17. 19. Use Key Words
  18. 20. Shared Connections & Groups
  19. 21. Differentiation
  20. 22. Differentiate in the Headline Section
  21. 23. Convey Credibility & Solutions
  22. 24. Use Target Appropriate Social Tone
  23. 25. Be Seen as a Subject Matter Expert
  24. 26. Become a Subject Matter Expert
  25. 27. Presentations & Expert Answers
  26. 28. Plug into Referral Pipelines
  27. 29. Develop Networks with Potential Referral Sources
  28. 30. Connect Using Q & A
  29. 31. Personal Branding using LinkedIn

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