Ima

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Ima

  1. 1. Personal Branding Bret L. Simmons, Ph.D. College of Business, UNR www.bretlsimmons.com
  2. 2. Are You Remarkable?
  3. 3. Excellence is a form of deviance DO things your peers are not willing to do
  4. 4. Brand The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer (Seth Godin)
  5. 5. Personal Brand The reasons why people spread the word about your value.
  6. 6. Value What you can do uniquely well to help others address issues and solve problems that matter to them.
  7. 7. Interruption vs. Permission
  8. 8. Content Conversation
  9. 9. Consistently Contribute Value
  10. 10. Transparency
  11. 11. Content Marketing Inbound Marketing Asset Marketing
  12. 12. Social Media You must be personal and conversant
  13. 13. Lead with value Wrap the personal around your value
  14. 14. Remarkable Value Not Personality
  15. 15. New business card www.namecheap.com
  16. 16. Name - Picture - Purpose
  17. 17. Order of Importance • E-mail, Google Profile • Linkedin • Blog • Twitter • Facebook • Other
  18. 18. Lies
  19. 19. Blogging • Godin and Peters on blogging • Micro publishing platform • Force yourself to become part of the conversation • Best damn marketing tool • Free
  20. 20. Benefits of Blogging • Clarity • Consistency • Challenge • Community • Commitment
  21. 21. What to blog about? • Own your own business • Work for someone else
  22. 22. Questions?
  23. 23. www.bretsimmons.me www.bretlsimmons.com

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