July 23, 2013 presentation for Project Management Institute Northern Nevada

1. Bret L. Simmons,
Ph.D.
PMI Northern Nevada
July 23, 2013
Social
Business

2. Today’s Presentation
www.slideshare.net/BretLSimmons

3. Background
Disclaimers

4. Main Points Today
1. Social business is a huge opportunity
2. This is much bigger than marketing
3. Being searchable, shareable, and
relational is good for your business
4. Proper operating principles are the
key to success

6. It’s 2013…
what are you waiting for?

11. Personal Brand
If people don’t select you,
spread the word about
you, or pay a premium for
your services, it’s because
they don’t recognize your
value.
(Seth Godin)

12. Value
What you can do uniquely
well to help others
address issues or solve
problems that matter to
them.

13. Personal Brand
1.Who are you?
2.Who do you want to
help?
3.How do you want to help
them?

14. Why You?
Why Now?

15. New business card
www.bluehost.com

16. New business card
1. Associate your name and face
with your value
2. Create content and
connections that will get you
indexed and ranked for your
name and value

17. Social Media
You must be personal and conversant

18. Lead with value
Wrap the personal around your value

19. Name, Picture, Purpose
• E-mail, Google Profile
• Linkedin
• Blog
• Twitter
• Facebook
• Other (Pinterest)

20. Bret.simmons@gmail.com
bret@bretlsimmons.com

21. Google +

39. What most companies think
1. When we get started, people will
show up
2. Well, we gave it a couple months,
and no one showed up, so let’s quit
Falls & Decker, 2011

40. The Reality
• It takes at least SIX MONTHS
before you will start seeing any
demonstrable results and success
from your blog
Falls & Decker, 2011

41. The Fundamentals
• Listen first
• Be responsive
• Be honest
• Provide value
• Sell last
Falls & Decker 2011

42. Remember
• Social media marketing is about building
relationships, not receipts. The receipts
will come, but only if you invest the time
and attention it takes to build
relationships with your customers. Think
lifetime value, not sale value
Falls & Decker, 2011, p. 180

43. Examples
• Jessica Torres
• Tiffany Brown
• Kristin Stith
• Tahoe Mountain Sports
• Cory’s Lawn Service

44. Questions?

45. Bret L. Simmons, Ph.D.
www.bretlsimmons.com
Bret.simmons@gmail.com
(775) 336-9576