Bizflash

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My presentation to Sparks Chamber of Commerce Bizflash on March 4, 2010

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Bizflash

  1. 1. Personal Branding<br />Bret L. Simmons, Ph.D.<br />College of Business, UNR<br />www.bretlsimmons.com<br />
  2. 2. Is your cart before your horse?<br />
  3. 3. Agenda<br />Shameless Promotion<br />Operating Principles<br />Examples<br />Questions<br />
  4. 4.
  5. 5. December 9-10, 2010<br />Reno, Nevada<br />
  6. 6. A Few More Events<br />April 7 – Sparks Chamber Luncheon<br />May 13 – Social Media Panel Discussion at UNR<br />
  7. 7.
  8. 8. How Did I Get Here?<br />
  9. 9. Why are you here?<br />
  10. 10. Art<br />The intentional act of using your humanity to create change in another person <br />(Godin, 2010, p. 99)<br />
  11. 11. Are You Remarkable?<br />
  12. 12. Excellence is a form of deviance<br />DO things your peers are not willing to do<br />
  13. 13. Permission<br />
  14. 14.
  15. 15. Brand<br />The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer<br />(Seth Godin)<br />
  16. 16. Personal Brand<br />The reasons why people spread the word about your value.<br />
  17. 17. Web 1.0, 2.0, 3.0<br />3<br />2<br />1<br />Anticipatory<br />Conversational<br />Informational<br />
  18. 18. Interruption vs. Permission<br />
  19. 19. ContentandInboundMarketing<br />
  20. 20. SEO?Expert Advice?<br />
  21. 21. ContentConversation<br />
  22. 22. Consistently Contribute Value<br />
  23. 23. Transparency<br />
  24. 24. Is your cart before your horse?<br />
  25. 25. Social Media<br />You must be personal and conversant<br />
  26. 26. Lead with value<br />Wrap the personal around your value<br />
  27. 27. Remarkable<br />Value <br />Not <br />Personality<br />
  28. 28. Remarkable<br />
  29. 29. New business card<br />www.namecheap.com <br />
  30. 30. Social Capital<br />Relationships<br />Trust<br />Ability<br />Integrity<br />Intentions<br />Reputation<br />Professionally personal<br />Judgment<br />
  31. 31. Name - Picture - Purpose<br />
  32. 32. My Brand (partial)<br />simmonsb@unr.edu<br />bret.simmons@gmail.com<br />http://www.google.com/profiles/bret.simmons<br />www.bretlsimmons.com<br />http://bretsimmons.posterous.com/<br />www.twitter.com/drbret<br />http://www.linkedin.com/in/bretsimmons<br />http://www.facebook.com/bretsimmons<br />http://www.youtube.com/user/eustress<br />http://www.vimeo.com/bretsimmons<br />http://www.slideshare.net/bretlsimmons<br />
  33. 33. Order of Importance<br />Linkedin<br />Blog<br />Twitter<br />Facebook<br />Other<br />
  34. 34. FLOW<br />Active<br />Twitter: River<br />Blog: Rain<br />Passive<br />Linkedin: Lake<br />Facebook: Stream<br />
  35. 35. Integrate<br />
  36. 36.
  37. 37.
  38. 38.
  39. 39. Lies<br />
  40. 40.
  41. 41.
  42. 42. Twitter is a broadcast medium<br />
  43. 43. <ul><li>Be yourself, not your business
  44. 44. Link to your business or blog
  45. 45. Contribute value
  46. 46. Acknowledge value others contribute
  47. 47. Introductions in Twitter, connections offline
  48. 48. Be strategic
  49. 49. Be patient! </li></li></ul><li>
  50. 50.
  51. 51.
  52. 52. Blogging<br />Godin and Peters on blogging<br />Micro publishing platform<br />Force yourself to become part of the conversation<br />Best damn marketing tool<br />Free<br />
  53. 53.
  54. 54.
  55. 55.
  56. 56.
  57. 57.
  58. 58.
  59. 59. Benefits of Blogging<br />Clarity<br />Consistency<br />Challenge<br />Community<br />Commitment<br />
  60. 60. What to blog about?<br />Own your own business<br />Work for someone else<br />
  61. 61. Some Examples<br />http://sheridanstoryart.com/<br />http://marketforcause.com/<br />http://michaellemons.wordpress.com/<br />http://sharonmarkovsky.wordpress.com/<br />http://professionaltrainer.wordpress.com/<br />http://renohomevoices.com/<br />http://www.outandaboutmarketing.com/<br />http://www.greatleadershipbydan.com/<br />http://michaelhyatt.com/<br />
  62. 62. Social Media Revolution Link<br />http://www.youtube.com/watch?v=NhPgUcjGQAw<br />
  63. 63. DO IT!<br />
  64. 64. Questions?<br />

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