IntroductionAdidas AG is aGerman sports wearmanufacturer andparent company of theAdidas Group, whichconsists of the Reeboksportswear company,TaylorMade-Adidasgolf company andRockport.
Three StripesThe companys clothing and shoe designstypically feature three parallel bars, and thesame motif is incorporated into Adidasscurrent official logo. The "Three Stripes"were bought from the Finnish sport companyKarhu Sports in 1951 for the equivalent of1600 euros and two bottles of whiskey.
General facts• The company’s revenue for 2009 was listed at€10.38 billion and the 2010 figure at €11.99 billion.• Profit for 2010 is €567 million.• The headquarters is located in Herzogenaurach,Germany
General factsBesides sports footwear,the company alsoproduces other productssuch as bags, shirts,watches, eyewear, andother sports- and clothing-related goods.Thecompany is the largestsportswear manufacturerin Europe and the second-biggest sportswearmanufacturer in the world,with American rival Nikebeing the biggest.
Dassler Brothers ShoeFactoryAdolf "Adi" Dassler startedto produce his ownsports shoes in hismothers wash kitchenin Herzogenaurach,Bavaria after his returnfrom World War I. On 1July 1924, his brotherRudolf "Rudi" Dasslerjoined the business,which becameGebrüder DasslerSchuhfabrik (DasslerBrothers Shoe Factory)
Dassler Brothers ShoeFactoryBrothers started theventure in their motherslaundry but, at that time,electricity supplies in thetown were unreliable,and the brotherssometimes had to usepedal power from astationary bicycle to runtheir equipment.
Dassler Brothers ShoeFactoryBy the 1936 SummerOlympics, Adi Dasslerdrove from Bavaria to theOlympic village with asuitcase full of spikes andpersuaded U.S. sprinterJesse Owens to use them,the first sponsorship for anAfrican American. FollowingOwenss four gold medals,his success cemented thegood reputation of Dasslershoes among the worldsmost famous sportsmen.
Company split• Both brothers joined the Nazi Party, butRudolf was slightly closer to the party. Afterthe war Rudolf was picked up by Americansoldiers and accused of being a member ofthe Waffen SS, he was convinced that hisbrother betrayed him.
Company splitThe brothers split up in 1947:• Rudi forming a new firm that he called Ruda – fromRudolf Dassler, later rebranded Puma, and• Adi forming a company formally registered asAdidas AG from Adi Dassler on 18 August 1949.
Interesting facts• When West Germany won the 1954 FIFAWorld Cup, their footwear was supplied byAdidas.• In 1997, Adidas AG acquired the SalomonGroup who specialized in ski wear, becausewith this acquisition Adidas also acquired theTaylormade Golf company and Maxfli, whichallowed them to compete with Nike Golf.
Interesting facts• In 2005, Adidas introducedthe Adidas 1, the first everproduction shoe to use amicroprocessor capable toperform 5 millioncalculations per second.• On 11 April 2006, Adidasannounced an 11-year dealto become the official NBAclothes provider.
Interesting facts• Adidas has a brandedrange of male andfemale deodorants,perfumes, aftershaveand lotions.• "Impossible is Nothing"is the currentmainstream marketingslogan for Adidas.
Interesting facts• For many years Adidascreates all the balls forFIFA World Cup. Nameof the last one isJabulani.• Adidas also providesapparel and equipmentfor all teams in MajorLeague Soccer.
Interesting facts• Adidas is one of theworld’s popular brand.This fact causedenormous amount offakes.