Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Presented By:
Ruchira Mishra
Sohrab Kakar
Dhananjay Dutta
Amit Namadas
Neeraj Sharma
Bidish Goswami
Deepak Srivastav
Background Information
• Headquarters- Herzogenaurch, Germany
• Employees- 46,254 as of December 2012
• Website- www.adida...
Timeline….
• 1920 Adi Dassler made his first shoes in
Herzogenaurach near Nuremberg in Germany at the
age of 20.
• 1925 De...
Timeline Cont.
• 1948 The two brothers Adi and Rudi Dassler split up
due to dispute.
• 1948 Adidas registered as a company...
Timeline Cont.
• 1991 Adidas equipment was launched.
• 1992 A younger target was addressed with
street ball.
• 1995 In Ger...
Timeline Cont.
• 1996 Adidas equipped 6,000 Olympic athletes from
33 countries.
– Adidas athletes won 220 medals, includin...
Timeline Cont.
• 2001 first Adidas original store opened in
Berlin followed by Tokyo in December.
• 2002 Adidas opened its...
Timeline Cont.
• 2004 Adidas partnership with Stella
McCartney.
• 2008 Adidas-Salomon AG bought Reebok.
• 2010 Adidas was ...
Current executive board
•
•
•
•
•

CEO: Herbert Hainer
Chief Financial Officer: Robin J. Stalker
Global Brands: Erich Stam...
Products and Revenue
• Products :Footwear, sportswear, sports
equipment, toiletries

• Revenue €14.488 billion (2012)
• Pr...
Brand Ambassadors
• Global : David Beckham, Kaka and Messi
• India: Rohit Sharma
International Challenges and
Competitors
• Nike challenges Adidas in home market
• Adidas Acquires Reebok to challenge Nik...
Market Share
• Nike
– 24% in Indian Market

• Adidas and Reebok
– 32% in Indian Market
– Reebok gave Adidas a 18% share in...
Global Market
• Number of Employees
46,254

• Merged with Reebok

• Global market share of 35%
• Product line is widely ra...
Global Issues
• Europe and India
– Slow Growth
• Due to rising costs of resources

• China
– Big Boom
• Due to increasing ...
Technologies used on Adidas
footwear
• Viscous material in the heel that absorbs
shock, reducing stress on the body.
• Ela...
Technologies used on Adidas footwear
• Padding located in the rear of the shoe that
secures the heel in place and improves...
Adidias lab
http://www.youtube.com/watch?v=d8igXmpC3z
I
Adidas
Upcoming SlideShare
Loading in …5
×

Adidas

1,823 views

Published on

innovation and technological management in Adidas shoes

Published in: Technology, Lifestyle, Business
  • Be the first to comment

Adidas

  1. 1. Presented By: Ruchira Mishra Sohrab Kakar Dhananjay Dutta Amit Namadas Neeraj Sharma Bidish Goswami Deepak Srivastav
  2. 2. Background Information • Headquarters- Herzogenaurch, Germany • Employees- 46,254 as of December 2012 • Website- www.adidas.com
  3. 3. Timeline…. • 1920 Adi Dassler made his first shoes in Herzogenaurach near Nuremberg in Germany at the age of 20. • 1925 Developed the first special shoes for soccer and track and field. – Studs and spikes where introduced for the first time. • 1947 After World War – Adi Dassler started with 47 workers – Made post war shoes using canvas and rubber from American fuel tank.
  4. 4. Timeline Cont. • 1948 The two brothers Adi and Rudi Dassler split up due to dispute. • 1948 Adidas registered as a company named after its founder “Adi” and “Das” Dassler. – Rudi, on the advice of an advertising agency changed his company to Puma. • 1954 Breakthrough came when Germany won the Soccer World Cup wearing boots with screw in studs by Adidas in Hungary. • 1960 Adidas apparel for competition and training was produced.
  5. 5. Timeline Cont. • 1991 Adidas equipment was launched. • 1992 A younger target was addressed with street ball. • 1995 In Germany stock market, Adidas was one of the most interesting new listings.
  6. 6. Timeline Cont. • 1996 Adidas equipped 6,000 Olympic athletes from 33 countries. – Adidas athletes won 220 medals, including 70 gold. – Apparel sales increase by 50%. • 1997 Adidas AG obtained the Salomon Group with the brands Salomon, TaylorMade, Mavic and Bonfire. • The new company is named Adidas-Salomon AG.
  7. 7. Timeline Cont. • 2001 first Adidas original store opened in Berlin followed by Tokyo in December. • 2002 Adidas opened its new North American headquarters downtown Portland, Oregon. • Sales reached 6.3 billion and net increase of 14% to 260 million.
  8. 8. Timeline Cont. • 2004 Adidas partnership with Stella McCartney. • 2008 Adidas-Salomon AG bought Reebok. • 2010 Adidas was the Official Sportswear Partner for the Olympics in Beijing.
  9. 9. Current executive board • • • • • CEO: Herbert Hainer Chief Financial Officer: Robin J. Stalker Global Brands: Erich Stamminger Global Operations: Glenn S. Bennett Global Sales: Roland Auschel
  10. 10. Products and Revenue • Products :Footwear, sportswear, sports equipment, toiletries • Revenue €14.488 billion (2012) • Profit €1185 million (2012)
  11. 11. Brand Ambassadors • Global : David Beckham, Kaka and Messi • India: Rohit Sharma
  12. 12. International Challenges and Competitors • Nike challenges Adidas in home market • Adidas Acquires Reebok to challenge Nike • Competitors – Nike – Puma – Others • Amar Sport • Rossignol
  13. 13. Market Share • Nike – 24% in Indian Market • Adidas and Reebok – 32% in Indian Market – Reebok gave Adidas a 18% share in footwear market • Puma – 5.6% in United States
  14. 14. Global Market • Number of Employees 46,254 • Merged with Reebok • Global market share of 35% • Product line is widely ranged
  15. 15. Global Issues • Europe and India – Slow Growth • Due to rising costs of resources • China – Big Boom • Due to increasing popularity of sports
  16. 16. Technologies used on Adidas footwear • Viscous material in the heel that absorbs shock, reducing stress on the body. • Elastic cushioning in the forefoot that provides an ultra-dynamic push-off. • Series of lightweight running shoes. • A freely moving heel system that provides a smoother, more natural foot strike, resulting in reduced stress.
  17. 17. Technologies used on Adidas footwear • Padding located in the rear of the shoe that secures the heel in place and improves stability. • A lightweight midsole that provides stability and support • Outsole cleats that have been injected onto a thin base, providing flexibility, weight reduction and durability. • An outsole specifically designed for optimal grip on soft and uneven surfaces.
  18. 18. Adidias lab http://www.youtube.com/watch?v=d8igXmpC3z I

×