1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in Provide any research evidence you can find that supports explanations of benefits for artist,
relation to benefits (promotion, record label and audience
extension of income & outlets,
synergy opportunities and
strategies used by producers to
benefit label and artist)
Promotional An artist can promote
themselves through many uses of
multimedia. The main way to
promote them is through
advertising their new music, their
merchandise and tours. As King
Charles isn’t well known and not
very rich yet it is much harder for
him to promote himself. He is
still a growing artist trying to get
an audience; he still has to win
the public over. Because of this,
he is less likely to be approached
by advertisers and he is less
popular making him less of a
unique selling point.
However, this means King
Charles needs to promote
himself more, for this he uses
posters and interactive adverts
which can be seen on YouTube.

2. Music Video Purposes Analysis
Extension of An artist will use YouTube as a
income way of posting and advertising
their music videos. The video can
then be linked to social
networking sites such as
Facebook and Twitter and the
fans will be able to repost the
links to show a wider audience.
Extension of Posting these links on twitter and https://twitter.com/KingCharlesUK - King Charles’s official twitter page
outlets Facebook will increase the views
on YouTube. The more the
views, the more popularity it is
getting and will get. If gets so
many views it will be put on the
YouTube homepage therefore
getting views from people that
aren’t necessary looking for that
artist/band. Also after and artist
gets so many views they will start
to get paid for these views.
Synergy The artist uses synergy in many http://www.youtube.com/user/KingCharlesVEVO - King Charles’s official YouTube page
different ways. For example King
Charles uses YouTube to post his
music videos on. So the artist
and YouTube are working
together to get a greater
audience viewing.

3. Music Video Purposes Analysis
Producers King Charles uses YouTube as his
strategies most used producer strategy.
Doing this is the easiest way for
people who become interested in
him to listen to all his songs. Also
over the festival season King
Charles has appeared at many
popular festivals including Leeds
and reading festival