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Final marketing project


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Final marketing project

  1. 1. Interscope Records Marisa Finkelstein, Krystal Metcalf, Rebecca Nesi, Isabelle Redman, and Michaela Weglinski
  2. 2. Background and History• Originally three labels under Universal Music: Interscope, A&M, and Geffen• Founded in 1990 by Jimmy Iovine under Time Warner, working closely with Death Row Records• Hip-Hop and Rock centered Many genres after merger
  3. 3. MTV• MTV gets back to the music, for one day they play only Interscope artist’s music videos• We have major artists, like Lady Gaga, make a playlist of their favorite videos and have those playing sporadically.• Throughout some of the videos, secret codes come up and they can be used for free downloads or discounts on merchandise
  4. 4. Artists Collaborations• Having larger-known artists (i.e. Lady Gaga, Black Eyed Peas, MIA) collaborate with rising artists (i.e. Audio Push, Greyson Chance, Major Laser) to push the brand of our artists• Limited Edition physical CD only available at live shows
  5. 5. Movie Soundtracks• Work with films to produce soundtracks with various artists on our label• Will save production companies both time and money (purchasing song rights), enabling our label to further our brand recognition• Past films have included: • Across the Universe • Where The Wild Things Are • Slumdog Millionaire
  6. 6. Interscope-Sponsored Music Festival• Sponsor a multi-stage music festival featuring a mixture of largely known artists and lesser- known artists• Team up with other merchandise companies and promoters, bringing in other businesses and a larger demographic • Clothing companies • Food and Beverage companies
  7. 7. Improving the Website•More organized•Visually appealing•Easily accessible•More detailed information•Building an online fan community
  8. 8. Fan CommunityDescribe possible benefits of joining: •Follow RSS feeds and artist blogs •Select artists of interest – receive email, Facebook, Twitter updates •Concert updates, promotional materials (merchandise, album releases, tour information)
  9. 9. Twitter• Live Interviews using• Interaction between artists and fans• Interaction between artists under Interscope• Free Swag• Promoted Tweets
  10. 10. Tweeterview• Open up to the Twitterverse: Users must follow and tweet question to @Interscope• Either first and/or best 20 will be chosen and asked to artist live.• Length of questions: 140 -Your twitter name=available characters• Users chosen will receive free autographed copy of latest album
  11. 11. Q1: Who is your inspiration?Lady GaGa answers here
  12. 12. Interscope Records• More interactive• Provide links to Myspace music page• Constantly update information on group page• Promote changes on website• Remind people to register on to become part of their music community• Advertise tweeterviews through statuses
  13. 13. Budget Expected Goal... 500,000+ Units Retail Price: $16.99 Wholesale Price: $7.99 Potential Revenue: $3.995 million Fixed Costs: Studio $500,000Advertising and Promotion/ $1,000,000- $2,000,000 Manufacturing/ $500,000 Packaging ($1/CD) Total Fixed $2,000,000-$3,000,000 Artist Advance: $1,000,000 Total Spent: $3,000,000