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My music label
- 1. My Music Floriane MONDIERE Special guest: Jaleh Lauren Bjelde For the love of music.
- 2. My Music Environment The Brand Communication
- 4. My Music New on the turkish market No need of huge investments Alternative solution for artists Cooperative project Everyone can participate Need a huge community Has to buzz I am alone on the project
- 5. My Music Decrease of the music industry in Turkey Increase of music talents Easy access to share video/files Barriers at the entrance really weak Pressure of the label industries
- 6. My Music 2. Stakeholders WHO ?
- 7. My Music Ar tis YOU !
- 8. My Music 3. Research results
- 9. My Music Popular music tv shows contests with millions of participants (Popstar Turkiye, Akademi Turkiye, Yetenek Sizsiniz…) More than 5 music TV channels
- 10. My Music 70% OF 16-19 YEAR OLDS WOULD RATHER GO A WEEK WITHOUT SEX THAN A WEEK WITHOUT MUSIC.
- 11. My Music Do you like the concept of My Would you be ready to invest Music Label? on an unknown but talented artist ? 20% 47% Yes 53% Yes 80% No No
- 13. My Music
- 14. My Music 5. Brand diamond
- 15. My Music INTANGIBLE Lack of music labels and Passionate / financial resources Origin motivating projects Internal Reputation Music lovers Solidarity / Project External participation Sensitive and Personality passionate Savior of the Perceived music industry value Evolution Brand Brand Success-maker benefit ID Raising funds Functional for artists Activity Cooperative music label By engaging a community Process Presentation website Triangular relation: artist- Relationship music lover-company TANGIBLE
- 16. My Music Environment The Brand Communication
- 18. My Music Long- addicti term ve relation RecalLe Talent d ship Positive pusher Commu nity meaningf Success ul -maker
- 20. My Music Engagement Love music each other creativity risks Emotions
- 22. My Music 1. Artists 2. Music lovers
- 23. My Music Environment The Brand Communication
- 24. My Music There is something magical about music that can reconcile yourself with everything.
- 26. My Music Convince artists to join My Music Label Convince music lovers to spend time on the website and to support their favorite artists Find talents Share the values of My Music Label
- 27. My Music 2. Plan - Mix
- 28. My Music 2.0 Strategy Blogs referencing Editorial music website referencing Music communities Social Networks: Facebook, twitter, Pinterest, Instagram
- 29. My Music Partnership - sponsorship Music festivals TV music channels School ambassadors
- 30. My Music Advertisement campaign Poster campaigns in Istabul and Ankara TV advertisement campaign Google ads campaigns
- 31. My Music Communication Planing 1st year J J A S O N D J F M A M 2.0 Strategy Blogs referencing editorial music website Music communities Social network management Partnership - Sponsorship Music festivals TV music channels School ambassadors Advertisement campaign Poster campaigns TV ad campaigns Google ads campaigns
- 33. My Music 2.0 Strategy 29 000 TL Blogs referencing 7000 TL editorial music website 9000 TL Music communities 9000 TL Social network management 4000 TL Partnership - Sponsorship 46 000 TL Music festivals (goodies) 10 000 TL TV music channels Partnership - 0 TL School ambassadors 36 000 TL Advertisement campaign 164 000 TL Poster campaigns 40 000 TL TV ad campaigns 100 000 TL Google ads campaigns 24 000 TL TOTAL 229 000 TL
- 34. My Music Who is ready to join the adventure ?