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introducing

Pinterest & Google+
              RebeccaWardlow.com
Social Solutions with Rebecca Wardlow


                            CONNECT WITH ME on other social
                            media platforms...

                            • Website
                              www.RebeccaWardlow.com
                            • Twitter
                              http://www.twitter.com/rwardlow7
                            • Facebook
                              https://www.facebook.com/GetSoci
                              alSolutions
                            • Pinterest http://pinterest.com/Soci
                              alSolutions
                            • Google+ http://gplus.to/rwardlow7

                            Let’s Go SOCIAL! Have an Amazing Day!
Pinterest & google+
What is Pinterest?




                     http://pinterest.com/
Amazing Stats!


• Over 12M monthly US unique visitors!

• Average time spent is 72 minutes!

• Drives more traffic than YouTube, LinkedIn &
  Google+ COMBINED!

• More exposure for your business!!
Why Use Pinterest?


• It’s EXTREMELY viral in nature! Over 80% of pins
  are repins!

• It’s is entirely visual so people can consume info
  quickly and share it even more quickly.

• Incredible traffic source!

• You need to get there before your competition
  does!
Pinterest Lingo


• Pinterest Lingo
   – Pin: An image posted to
     Pinterest
   – Repin (Pin It): Once
     something is posted, it
     can be shared via a
     repin.
   – Board: This is where
     your pins are
     categorized.
Pinterest Boards




            http://pinterest.com/SocialSolutions/boards/
Adding Price & Website Link
Other Ways to Use Pinterest
Pinterest launched changes on March 18th
New Image Width = 735 pixels
Categories left of Search Bar
Red Pin It Button & Comment Button Missing
Website Button & Related Pins
Settings Page
Features Removed
Features Removed
NEW FEATURE: Web Analytics
Verify your Business Account
Current Web Analytics Will Show:
Pinterest & google+
Why Google+ Matters



“Google+ is Google itself.            We’re
extending it across all that we do – search, ads,
Chrome, Android, Maps, YouTube – so that each
of those services contributes to our
understanding of who YOU are.”
                  Bradley Horowitz, VP products for Google+
Google Search, Google Images, Google Maps, Google Local,
You Tube, Google Play (Andriod Store), Google News, Gmail, Google Drive,
 Google Calendar, Google Offers, Google Wallet, Blogger, Google Books,
                         Google+ & much more
Why Google+
» 70% of people start the search for your
  business on Google

» 400 million members

» Attracts 100 million active monthly users

» Google+ Is Indexed by Google

» Visibility of Posts any follower as well as the
  public. (Facebook Edgerank determines which
  friends or fans see posts)
                                                    Google Stats: http://ow.ly/fyGee
Google
» Google owns the playground!

» Search results are affected by the people you
 are friends with on Google+

» Social connections hold more value than links

» Sites on Google+ are indexed quickly

» +1 links rank higher in search results

» Google+ & Search Integration
Setting Up A Google+ Profile
Get Started!

1. Set-up Google
   Accounthttps://accounts.g
   oogle.com/SignUp

2. Fill in the blanks and Click
   Next Step
Add A Photo
Check Out Your New Account
Add People
Basic Profile Information
Complete Your Profile
Google+ Feed
Setting Up A Google+ Business Page
Enhance Your Brand
                         Start using Google+ to educate followers, handle customer
Google+ Business Pages

                         service, build a community & share media.
Pick A Category
                         Select the ”local business/place" category so you can also
                         get listed in Google+ Local
Google+ Business Pages
Enter Your Phone Number
                         Google+ is going to search for your business listings via your
                         phone number
Google+ Business Pages
Select Existing or Create New
Add Your Business To Google
Create Google+ Page
Your Google+ Page – Add Content
Use Keywords in Tagline & Introduction
Find People
Circle Organization


• Find Interesting people
  and Organize them into
  Circles
• Use Circles in 2 ways
   – Share posts with specific
     groups
   – Read posts from specific
     groups
“Circles”


• Circles are flexible         • NOTE: Circling is
• You can completely delete      unilateral. You do not
  circles or redo them.          need to ask for or receive
• The people in your circle      permission to circle
  do not see the name of         someone.
  the circle you put them in   • Circles enable YOU to
• Click the “X” in upper         control who can read
  right corner of person’s       your posts.
  photo to remove them         • Circles can be shared with
                                 others.
Circles
Google+ Hangouts


Google+ Hangouts                    Google+ Hangouts on Air
• Up to 9 friends                   • Live Broadcast
• Chat face-to-face                 • Stream your hangout
• Host Virtual Meetings               publicly on Google+, your
• Broadcast to the World              YouTube channel, and
                                      your website.
                                    • Save instantly to YouTube
• http://youtu.be/7qlunRCj          • Share to the World
  Z2U
                                    • http://youtu.be/3pmSWh
                                      2BQco


      http://www.google.com/+/learnmore/hangouts/index.html
Google+ Communities


• Talk about the stuff you’re into   The four types of Google+
  with people who love it too        community groups you can create
• Gather Together                    are:
• Have Rich Conversations            • Public group that anyone can
• Explore Your Interest                 join and post.
• http://www.google.com/+/lea        • Public group where only
  rnmore/communities/                   moderators can post, but
                                        anyone can view or comment.
                                     • Private group (members only)
                                        that can be discovered by
                                        search.
                                     • Private group (members only)
                                        hidden from search.
Communities Home Page




     Social Media Professionals Community
     https://plus.google.com/u/0/communities/116349289168994843669
Nat’s On Maple – Google+ Page
Google+ Local
Nat’s On Maple – Google Search Results
Google+ Cheat Sheet

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Pinterest & google+

  • 1. a tour of the platforms introducing Pinterest & Google+ RebeccaWardlow.com
  • 2. Social Solutions with Rebecca Wardlow CONNECT WITH ME on other social media platforms... • Website www.RebeccaWardlow.com • Twitter http://www.twitter.com/rwardlow7 • Facebook https://www.facebook.com/GetSoci alSolutions • Pinterest http://pinterest.com/Soci alSolutions • Google+ http://gplus.to/rwardlow7 Let’s Go SOCIAL! Have an Amazing Day!
  • 4. What is Pinterest? http://pinterest.com/
  • 5. Amazing Stats! • Over 12M monthly US unique visitors! • Average time spent is 72 minutes! • Drives more traffic than YouTube, LinkedIn & Google+ COMBINED! • More exposure for your business!!
  • 6. Why Use Pinterest? • It’s EXTREMELY viral in nature! Over 80% of pins are repins! • It’s is entirely visual so people can consume info quickly and share it even more quickly. • Incredible traffic source! • You need to get there before your competition does!
  • 7. Pinterest Lingo • Pinterest Lingo – Pin: An image posted to Pinterest – Repin (Pin It): Once something is posted, it can be shared via a repin. – Board: This is where your pins are categorized.
  • 8. Pinterest Boards http://pinterest.com/SocialSolutions/boards/
  • 9. Adding Price & Website Link
  • 10. Other Ways to Use Pinterest
  • 11. Pinterest launched changes on March 18th
  • 12. New Image Width = 735 pixels
  • 13. Categories left of Search Bar
  • 14. Red Pin It Button & Comment Button Missing
  • 15. Website Button & Related Pins
  • 19. NEW FEATURE: Web Analytics
  • 21. Current Web Analytics Will Show:
  • 23. Why Google+ Matters “Google+ is Google itself. We’re extending it across all that we do – search, ads, Chrome, Android, Maps, YouTube – so that each of those services contributes to our understanding of who YOU are.” Bradley Horowitz, VP products for Google+
  • 24. Google Search, Google Images, Google Maps, Google Local, You Tube, Google Play (Andriod Store), Google News, Gmail, Google Drive, Google Calendar, Google Offers, Google Wallet, Blogger, Google Books, Google+ & much more
  • 25. Why Google+ » 70% of people start the search for your business on Google » 400 million members » Attracts 100 million active monthly users » Google+ Is Indexed by Google » Visibility of Posts any follower as well as the public. (Facebook Edgerank determines which friends or fans see posts) Google Stats: http://ow.ly/fyGee
  • 26. Google » Google owns the playground! » Search results are affected by the people you are friends with on Google+ » Social connections hold more value than links » Sites on Google+ are indexed quickly » +1 links rank higher in search results » Google+ & Search Integration
  • 27. Setting Up A Google+ Profile
  • 28. Get Started! 1. Set-up Google Accounthttps://accounts.g oogle.com/SignUp 2. Fill in the blanks and Click Next Step
  • 30. Check Out Your New Account
  • 35. Setting Up A Google+ Business Page
  • 36. Enhance Your Brand Start using Google+ to educate followers, handle customer Google+ Business Pages service, build a community & share media.
  • 37. Pick A Category Select the ”local business/place" category so you can also get listed in Google+ Local Google+ Business Pages
  • 38. Enter Your Phone Number Google+ is going to search for your business listings via your phone number Google+ Business Pages
  • 39. Select Existing or Create New
  • 40. Add Your Business To Google
  • 42. Your Google+ Page – Add Content
  • 43. Use Keywords in Tagline & Introduction
  • 45. Circle Organization • Find Interesting people and Organize them into Circles • Use Circles in 2 ways – Share posts with specific groups – Read posts from specific groups
  • 46. “Circles” • Circles are flexible • NOTE: Circling is • You can completely delete unilateral. You do not circles or redo them. need to ask for or receive • The people in your circle permission to circle do not see the name of someone. the circle you put them in • Circles enable YOU to • Click the “X” in upper control who can read right corner of person’s your posts. photo to remove them • Circles can be shared with others.
  • 48. Google+ Hangouts Google+ Hangouts Google+ Hangouts on Air • Up to 9 friends • Live Broadcast • Chat face-to-face • Stream your hangout • Host Virtual Meetings publicly on Google+, your • Broadcast to the World YouTube channel, and your website. • Save instantly to YouTube • http://youtu.be/7qlunRCj • Share to the World Z2U • http://youtu.be/3pmSWh 2BQco http://www.google.com/+/learnmore/hangouts/index.html
  • 49. Google+ Communities • Talk about the stuff you’re into The four types of Google+ with people who love it too community groups you can create • Gather Together are: • Have Rich Conversations • Public group that anyone can • Explore Your Interest join and post. • http://www.google.com/+/lea • Public group where only rnmore/communities/ moderators can post, but anyone can view or comment. • Private group (members only) that can be discovered by search. • Private group (members only) hidden from search.
  • 50. Communities Home Page Social Media Professionals Community https://plus.google.com/u/0/communities/116349289168994843669
  • 51. Nat’s On Maple – Google+ Page
  • 53. Nat’s On Maple – Google Search Results

Editor's Notes

  1. Organize and share almost anything you can find on the web Create pinboards to plan weddings, decorate homes, discover exercise & fitness tips, find recipes and moreBrowse pinboards created by other people to find pins for your boards
  2. Google+ Is Indexed by GoogleUsing Google+ can help customers find your business faster and easierCreating a business page increases you visibilityGoogle+ offers a cleaner experienceEasier to share and rank other people’s posts and commentsVariety of sharing options (video, posts, photos)Personalized Circles. Follow who you want to follow and no one else.Google+ users are loyal60% of users logged in daily80% engage weeklyGoogle+ is growing90M+ usersThe entire purpose of a social network is to connect and share, Google+ makes this very simple if you understand the basics.
  3. Provide a detailed introduction, employment details, educational background, and places.Be sure to fill out all subheadings and sidebars as well. The text beneath your name, for instance, will serve as a meta description in searches Use targeted keywords.Include a +1 button on every page of your website, and encourage visitors to click it. The number of +1’s you receive is displayed to Google searchers even if they’re not logged into Google+.
  4. When you’ve circled approximately 50 people, Google+ gets really interested.
  5. cover photo Is 2120px by 1192px.Profile pic 250 pixels x 250 pixels.Home = this is where the “stream” is. The stream of what people are saying (aka News feed)Profile = When you want to see what you’ve posted, click on this button. Think of your profile as your own blog or journalExplore = Fin out what’s new and interesting on Google+Events = Plan and invite people to your parties, meetings, and Google+ hangouts.Photos = your photo collections and those you have been tagged in.Circles = Organize and filter who you interact with. Circling on Google+ does not involve sending people a “friend” request. You circle people unilaterally without their permission, although they are notified when you circle them. Local = helps you find “recommended places” such as restaurants or hotels near you geographic locationGames = have control over when you see games, how you play them, and with whom you share your experiencesHangouts = enables you to have video chat sessions with up to ___ peopleThe three dots contain MORE buttons for Google+Pages, Local, Games, HangoutYou can DRAG N DROP any of these buttons to change their order.
  6. Provide a detailed introduction, employment details, educational background, and places.Be sure to fill out all subheadings and sidebars as well. The text beneath your name, for instance, will serve as a meta description in searches Use targeted keywords.Include a +1 button on every page of your website, and encourage visitors to click it. The number of +1’s you receive is displayed to Google searchers even if they’re not logged into Google+.
  7. What is Google+ Local?
  8. What is Google+ Local?
  9. By creating a Google+ page and optimizing local listings, businesses can have greater control over how they appear in local search results.
  10. Cover photo sizeLogo Size
  11. Start by creating your Google+ Circles, such as “Family”, “Friends” then create niche circles such as “Social Media”, “SEO”, “Blogging”
  12. Google+ Hangout on AirOnce your hangout is over, it’s easy to keep the conversation going. Your hangout video will be available on Google+ and on your YouTube channel.
  13. Google+ LocalPreviously Google PlacesBy creating a Google+ business page and optimizing local listings, businesses have greater control over how they appear in local search results