Circling Up with Google Plus

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Circling Up with Google Plus

  1. 1. Circling Up With Google Plus NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @mayhem@nectarmedia.co
  2. 2. November 2009 Now Wine consumer with a vision Three businesses Unknown in wine blogging community Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country 0 page views per month Close to 20,000 page views per month 0 Facebook fans 5000 Facebook fans 0 Twitter followers 12000 Twitter followers 0 Linkedin Connections 3500 Linkedin Connections 0 YouTube Videos 160 Videos (15,000 views) 0 Blog posts 600 posts The Story from click to mortar NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  3. 3. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •5 Wineries 40 Wines 1 Location •Co-op business model •Event facility (3000 sq ft) •Future expansion •Voted “Best new biz in 2011” •Featured in Alaska Airlines Magazine and on MSNBC.com The Story from click to mortar
  4. 4. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co •Author •Seminar Leader •Consultant •Build affordable template based web sites •Manage businesses online content The Story from click to mortar
  5. 5. What is Google+ Why does it matter? Using Google+ Business Pages Getting Circled NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com Today’s Agenda
  6. 6. A Social Sharing Site with the Power of Search Social network Conversation 300 million users 20 million mobile 70% of businesses Slower adoption rate Owned by Google Indexed by Google Hard to pin down real size Clean experience Real time stream (no edge rank) A place for passions Did we mention, it’s owned by Google What is Google+? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  7. 7. Twitter = PERSPECTIVES Immediate perspectives on news, events, customer sentiment. Instant call to action. Real time. What is Google+? Facebook = PEOPLE Learn what is going on in the lives of friends, family and businesses you follow. Google+ = PASSIONS Pursue and share your passions with people you don’t know. Communities, groups, hangouts and interactions. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  8. 8. IT IS OWNED BY GOOGLE Google is serious about adoption Google is loaded with $$ Google owns the internet Facebook Frustrations SEARCH SEARCH SEARCH If Google+, Twitter and Facebook all started today – I believe that Google+ would be winning Why does it matter? NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  9. 9. Why does it matter? GOOGLE SOCIAL SEARCH Google+ content appears to be indexed quicker Friends in Google+ circles show up in search results FIRST As adoption increases this will be huge. Personal search = greater referrals NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  10. 10. Google Plus Profile Text NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Profile Picture: 250x250 – shown as a circle Cover Photo: 1080x608 About * Posts * Photos * Videos * +1’s * Reviews
  11. 11. Google Plus Profile Each section is editable. Take time to fill out the following categories: •Work •Story •Education •Basic Info •Places •Links •Contact info NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  12. 12. How to Use Google+ Terminology >> Start Circling http://accounts.google.com/signup NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  13. 13. How to Use Google+ Navigation 1. Home Home is where you see the posts of the people in your circles (people you follow). Think of this as your news feed. 1 NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  14. 14. How to Use Google+ Navigation 2. Profile The posts you have created. This is the view people see when they come to your profile. It’s your contribution to the Google+ community 2 NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  15. 15. How to Use Google+ Navigation 3. People: A list of suggested people to add to circles based on your current list of people in your circles. Great way to find new people 3 NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  16. 16. How to Use Google+ Navigation 4. Communities: Communities created by Google+ users around their passions and interests. Great place to connect with other people of similar interests. Hint: Use community search to find more specific groups 4 NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  17. 17. How to Use Google+ 5 6 7 Navigation 5. Photos: You can choose to sync photos from your phone, or photos that you share or are tagged in. 6. Events: Events from people in your circles. Can also create your own from this page 7. Local: Suggested Pages, info and activities based on your location NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  18. 18. How to Use Google+ 8 Navigation 8. Hangouts: Messenger, group conversation, and video conversation with up to 10 friends NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  19. 19. How to Use Google+ 8 Navigation 8. Hangouts On Air: Start a video channel or schedule one for the future. Broadcast for free and on YouTube NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  20. 20. How to Use Google+ 9 Navigation 9. Pages: Manage and create your business pages (more on this later) NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  21. 21. How to Use Google+ 10 Navigation 10. Settings: Manage your profile and privacy settings NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  22. 22. How to Use Google+ Updates -Share what you want -Add photos, videos and links -Control who sees the post (choose your circles, public, etc) -Lock or disable comments on posts too NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  23. 23. How to Use Google+ Interacting (Going Social) +1 (similar to a like on FB) Share (passing along to your followers like a retweet) Start a hangout about the post Comment on the post +1 peoples comments within the post + or @ usernames to mention someone # Hashtags, similar to Twitter – are great information aggregators NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  24. 24. How to Use Google+ Responding to mentions and notifications Number in upper right of screen from any logged in Google product Email notifications Text notifications NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  25. 25. The Power of Circles The power of social segmentation •Organize who sees your posts •Organize whose posts you see •Share circles with others Circles are a great way to communicate and engage with people who share your passions. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  26. 26. The Power of Circles Add / Remove •Add people to circles without having to friend them •Add to multiple circles •They cannot see the name of your circle •Uncircle them without fear NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  27. 27. The Power of Circles Control how much you see of your circles •Select which circles you want to see •Adjust the flow of the stream NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  28. 28. Google Plus Pages Must have a personal account Click Pages in the Navigation Click “Get Your Page” •Google places was merged with Google+ - you may already have a page that you have to claim NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  29. 29. Google Plus Pages To search for your existing page use the search bar in Google Plus to locate your business. Click Manage this Page and go through the process to verify your business. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  30. 30. Google Plus Pages Benefits: •Better presence on search engine results page •Add pictures to SERP •Google+ status updates are indexed and have potential as return in SERP •Manage reviews and postings in one location NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  31. 31. Google Plus Pages Update your information, add profile picture, cover photo, additional photos, hours, description, vanity URL, etc. Can also be done from the ABOUT section of your page. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  32. 32. Google Plus Pages NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Settings: •Manage privacy, interaction and notification settings •Extra features •Add and manage managers (administrators)
  33. 33. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co 1. Claim your place in this world 2. Build out your profile 3. Post status updates *focus on key words 4. Interact with the community 5. Create relevant circles 6. Circle people up Google Plus Best Practices
  34. 34. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co Growing a Following 1. Find and follow relevant accounts (use #hashtags, search, look at followers of friends) 2. Share good content 3. Engage with comments, +1’s and shares 4. Cross promote your accounts on your other networks and email lists
  35. 35. Q&A NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
  36. 36. Contact Info JOSH WADE mayhem@nectarmedia.co http://nectartastingroom.com http://spokanewinemagazine.com http://nectarmedia.co @nectarmedia Facebook.com/nectarmedia SLIDES: http://slideshare.net/nectarmedia YouTube.com/nectarmedia NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

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