Meetopolis Education Business Lunch

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Workshop delivered for Meetaxis at the Meetopolis Education Business Lunch at the Square, Brussels. April 26th 2012

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Meetopolis Education Business Lunch

  1. 1. Meetopolis Education Business LunchHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  2. 2. Forget Social Media #Daretogive & start using your networkHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  3. 3. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  4. 4. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  5. 5. Gerrit Heijkoop Partner HCIBS @gheijkoop or @hcibsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv May 2, 12 5
  6. 6. May 2, 12 6
  7. 7. Where doyou stand? How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  8. 8. “I find myself quite a good networker” Disagree   Agree  How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  9. 9. “I am doing pretty well on Social Media” Disagree   Agree  How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  10. 10. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  11. 11. Tweet je vragen en inzichten naar: @gheijkoop May 2, 12 11
  12. 12. Social Media explained Twitter I’m eating a donut Facebook I like donuts Foursquare This is where I eat donuts Instagram Look at my donut! Youtube Watch me eating my donut Linkedin My skills include donut eating Pinterest A collection of the best donut pictures Last FM Now listening to “Donuts” Google+ I’m a google employee who eats donutsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  13. 13. whyHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  14. 14. Knowledge Creativity RelationsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  15. 15. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  16. 16. ASSIGNMENT: “Share at least 3 tips”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  17. 17. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  18. 18. ASSIGNMENT: “Share at least 3 tips”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  19. 19. whyHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  20. 20. Social Media = Communication … » cave drawing » pigeon » letter » telegraph » telephone » e-mail » mobile » online » …How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  21. 21. “What is the impact of Social Media on our communication?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  22. 22. “With Social Media it takes less effort to reach more people”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  23. 23. fundamental differenceHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  24. 24. HCIBS social media solutions
  25. 25. fundamental differenceHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  26. 26. fundamental difference:HCIBS social media solutions
  27. 27. howHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  28. 28. AIDA still exists… Attention Interest Desire Action ShareHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  29. 29. Capital vs Relations Bought media Earned media  Advertising  Tweets  Commercials  Shares & Likes  Flyers & Posters  Photo & video  Direct mailings  Forwarded e-mailsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  30. 30. “How can you activate your network?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  31. 31. #daretogiveHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  32. 32. whatHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  33. 33. #listeningTweet je inzichten naar: #event12 en @gheijkoop
  34. 34. EXAMPLE 1How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  35. 35. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  36. 36. EXAMPLE 2How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  37. 37. Tweet je inzichten #event12 en @gheijkoopTweet je inzichten naar: naar: #Klantinteractiebeurs May 2, 12 40
  38. 38. Smart filters for ‘All friends’:   Hash-tag event   ?   Who   RT   How   http://   Where   Youtube   Help   ….How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  39. 39. EXAMPLE 3How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  40. 40. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  41. 41. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  42. 42. 400350 +50300 +80250200 253150 189 137 160100 2009 2010Tweet je inzichten naar: #Klantinteractiebeurs 2011 2012 May 2, 12 45
  43. 43. Twitter?How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  44. 44. Facebook?How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  45. 45. Linkedin?How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  46. 46. #daretogive 1.  €10,- cash for every visitor 2.  €200,- cash for every exhibitor 3.  Weekly update to all participantsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  47. 47. youHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  48. 48. #reflection the power of networksHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  49. 49. “How can you apply #daretogive?”How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  50. 50. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  51. 51. Before I go …How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  52. 52. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  53. 53. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  54. 54. Gerrit Heijkoop Partner HCIBS Want to receive these slides? Leave me your businesscard and I will e-mail you the link! @gheijkoop or @hcibsHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  55. 55. Forget Social Media #Daretogive & start using your networkHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  56. 56. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
  57. 57. Meetopolis Education Business LunchHow-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

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