Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011
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Lesley Pinder talks about Missing People's use of social media to help locate missing people within the UK at Be Good Be Social Edinburgh Nov 2011.
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Lesley Pinder - Missing People: Join the search and social media - Be Good Be Social Edinburgh Nov 2011
- 1. Social Media & Supporter Engagement Finding out what makes people passionate....and making the most of it. #begoodbesocial
- 2. Hello Lesley Pinder – Supporter Engagement Manager @missingpeople @skipinder #begoodbesocial
- 3. Tonight • Missing People • Join the Search and social media • The Big Tweet for Missing Children • What next? • All your social media problems solved in 25 minutes.* • *ish. #begoodbesocial
- 4. Missing People A lifeline when someone disappears #begoodbesocial
- 5. If your child went missing, wouldn't you want the whole world to stop and look for them? Missing People is building a dedicated community of people across the UK ready to join the search online, at work and in their neighbourhood. You could be one of them. Find out how at missingpeople.org.uk/jointhesearch #begoodbesocial
- 6. • 25th May, 2011 - International Missing Children’s Day • Raise awareness and increase supporters • Tweeted a different missing child appeal every 30 mins for 24 hours • Scheduled tweets • Team of tweeters • 6 weeks of planning #begoodbesocial
- 7. • 5,500 new followers in one day • 8,000 RTs and mentions • 600% in website traffic • Trended in UK • Significant press coverage #begoodbesocial
- 8. • 8 of the missing children have been found • Increased awareness in the cause • Parents and families of missing people #begoodbesocial
- 10. #begoodbesocial
- 11. • Simple • Could really make a difference • We believed in it #begoodbesocial
- 12. • Plan for success • Be ready to react quickly • Cross organisational support #begoodbesocial
- 13. The impact • Confidence in Join the Search increased • Organisational support and interest increased • Building a rounded understanding of our supporters • Join the Search launch 14th November #begoodbesocial
- 15. Workshop! All your social media woes solved in 25 minutes.* *Ish. #begoodbesocial
Editor's Notes
- What was it?How did it work?
- What did we acheive