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Creating a successful online horticultural community online

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Nicola Gammon from Shoot limited gave the David Robinson memorial lecture in Dublin to horticulture students about how Shoot (www.shootgardening.co.uk) has created a successful horticulture community online.

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Creating a successful online horticultural community online

  1. 1. DAVID ROBINSON MEMORIAL LECTURE 22nd October 2015 hosted at the University College Dublin ‘Creating a Successful Horticulture Community Online’
  2. 2. DAVID ROBINSON MEMORIAL LECTURE AGENDA • My background • About Shoot the company • Shoot’s member offering • Who are Shoot’s members • Sharing • Coming soon • Join the Shoot community • Questions
  3. 3. WHO AM I AND WHAT IS SHOOT?
  4. 4. Christine Whatley MSGD – “Shoot is an absolutely invaluable resource. It is the best site I know for the range of plants and information included.” Esra Parr – “I use Shoot in many different ways - best of all, the monthly emails I organise for my clients so that they can care for their own gardens - genius." Faith Ramsay - "Shoot has been my main go-to website for information on plants” MEMBER INVESTORS
  5. 5. MASS CHALLENGE ‘TOP 26’
  6. 6. HOW DO MEMBERS GET STARTED USING SHOOT?
  7. 7. SAMPLE MEMBER GARDEN PLAN
  8. 8. TOUR FOR NEW MEMBERS
  9. 9. PLANT LISTS
  10. 10. 20,000 PLANT PAGES
  11. 11. MONTHLY CARE CALENDAR
  12. 12. RECOMMENDED PLANTS
  13. 13. GARDEN PLANNER
  14. 14. SAMPLE MEMBER GARDEN PLAN
  15. 15. WHO ARE SHOOT’S MEMBERS?
  16. 16. HORTICULTURAL WEB COMMUNITY“A perfect platform to reach gardening enthusiasts.” Elspeth Briscoe MyGardenSchool Marketplace Shop “I'm trying to identify my inherited plants just now at my new house.” Anne Doble Newbie Member "I will continue to use Shoot for the rest of my life or as long as I can garden." Nikki Griffith Lifetime Member “I login to Shoot every day. I love it!!” Judi Samuel Garden Designer Professional Member “Time and value for money are Shoot’s huge benefits to my business.” Matt Nichol Garden Designer MSGD MBALI Professional Member "I advise all my students to use your site “ Julia Fogg Landscape Architect, Lecturer + Studio Tutor Professional Member "Shoot Marketplace gives us access to an ideal target market“ John Paisley Wych Cross Garden Centre Marketplace Shop MEET SOME SHOOT MEMBERS
  17. 17. WHAT DO MEMBERS SHARE?
  18. 18. Garden and Member Profiles WHAT MEMBERS SHARE
  19. 19. Garden and Member Profiles WHAT MEMBERS SHARE
  20. 20. Garden and Member Profiles WHAT MEMBERS SHARE
  21. 21. Identify a plant WHAT MEMBERS SHARE
  22. 22. Gardening Questions WHAT MEMBERS SHARE
  23. 23. Plant Photos WHAT MEMBERS SHARE
  24. 24. Plant Lists WHAT MEMBERS SHARE
  25. 25. Designer Gardens WHAT MEMBERS SHARE
  26. 26. Professional Listings WHAT MEMBERS SHARE
  27. 27. Plants and Products for Sale WHAT MEMBERS SHARE
  28. 28. COMING SOON – WHAT ARE WE WORKING ON?
  29. 29. COMING SOON Branding on sponsored client gardens
  30. 30. PRO Mr. Client Ms. Client Garden Maintenance Sharing gardens with activity and in-site messaging COMING SOON
  31. 31. Sharing gardens with activity and in-site messaging COMING SOON
  32. 32. Garden gallery COMING SOON
  33. 33. 50% off Use CODE: BORDBIA Offer on regular £36 membership. Expires 19th November 105 EXCLUSIVE LECTURE DISCOUNT OFFER
  34. 34. Contact Nicola Gammon on Twitter @shootgardening If you are interested to work for Shoot: Email: careers@shootgardening.co.uk

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