Conrad Rossouw - Shelter Scotland x Foursquare - Be Good Be Social Edinburgh Nov 2011

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Conrad Rossouw - Shelter Scotland x Foursquare - Be Good Be Social Edinburgh Nov 2011

  1. 1. &#BeGoodBeSocial @shelterscotland @conradr
  2. 2. So what on earth is Foursquare?#BeGoodBeSocial @shelterscotland @conradr
  3. 3. Why Foursquare?#BeGoodBeSocial @shelterscotland @conradr
  4. 4. #BeGoodBeSocial @shelterscotland @conradr
  5. 5. How did we do it?#BeGoodBeSocial @shelterscotland @conradr
  6. 6. Roll VT!#BeGoodBeSocial @shelterscotland @conradr
  7. 7. #BeGoodBeSocial @shelterscotland @conradr
  8. 8. The Specials#BeGoodBeSocial @shelterscotland @conradr
  9. 9. The Specials#BeGoodBeSocial @shelterscotland @conradr
  10. 10. The Badges#BeGoodBeSocial @shelterscotland @conradr
  11. 11. The Badges Thanks to @stinajones#BeGoodBeSocial @shelterscotland @conradr
  12. 12. The Badge give away Can you name an official Foursquare badge?#BeGoodBeSocial @shelterscotland @conradr
  13. 13. The Website4sq.shelter.org.uk#BeGoodBeSocial @shelterscotland @conradr
  14. 14. Track your progress#BeGoodBeSocial @shelterscotland @conradr
  15. 15. What was the response?#BeGoodBeSocial @shelterscotland @conradr
  16. 16. Maaaasssiiiivvvee online response!#BeGoodBeSocial @shelterscotland @conradr
  17. 17. Shops are more engaged.#BeGoodBeSocial @shelterscotland @conradr
  18. 18. What about actual check ins?#BeGoodBeSocial @shelterscotland @conradr
  19. 19. Brand awareness#BeGoodBeSocial @shelterscotland @conradr
  20. 20. So, What did we learn? Common pitfalls • No Employee training • Lame Specials • Get the basics right • Ignore the mayor • Doing it just because you can#BeGoodBeSocial @shelterscotland @conradr
  21. 21. What next?#BeGoodBeSocial @shelterscotland @conradr
  22. 22. Thank you! Questions?#BeGoodBeSocial @shelterscotland @conradr
  23. 23. Workshop – Crowd source a campaign In your groups choose one of the mentioned business / charities and discuss ideas on how they can create their own 4SQ campaign. One person then feedbacks key points and we can discuss as a group how it could work.

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