3. Agenda
1. Choosing your keyword
2. Determining which language to communicate in
3. Setting a specific goal
4. Establishing donation amounts
5. Providing context
6. Donor engagement
7. Campaign creativity
8. Planning for success
9. Leveraging staff and education
10. Partnering up
10 Tips in 10 Minutes
10 Tips in 10 Minutes
Audrey Tétreault | Mobile Giving Foundation Canada | atetreault@mobilegiving.ca | mobilegiving.ca
4. Choosing your keyword
10 Tips in 10 Minutes
10 Tips in 10 Minutes
Audrey Tétreault | Mobile Giving Foundation Canada | atetreault@mobilegiving.ca | mobilegiving.ca
DO: Choose a keyword that is clear, simple and tangible.
DON’T: Choose an acronym.
The Ottawa Mission call-to-action states:
Text MEAL to 45678
to donate $10.
Keywords should relate the campaign back to the charity and the overall message.
5. Determining which language to communicate in
10 Tips in 10 Minutes
10 Tips in 10 Minutes
Audrey Tétreault | Mobile Giving Foundation Canada | atetreault@mobilegiving.ca | mobilegiving.ca
Consider the region in which you are promoting your campaign.
6. Setting a specific goal
10 Tips in 10 Minutes
• Donations
• Awareness
• Acquisition of new supporters
• Engagement
10 Tips in 10 Minutes
Audrey Tétreault | Mobile Giving Foundation Canada | atetreault@mobilegiving.ca | mobilegiving.ca
Donors need to know where their donation is going
and how it can impact your overall goals.
No goals… no impact… no donations.
Consider the different types of goals that may established, and be clear with your donors.
7. Consider your target demographic when determining donation amounts. Who’s donating to
your cause? Is the donation amount realistic?
Establishing donation amounts
10 Tips in 10 Minutes
10 Tips in 10 Minutes
Audrey Tétreault | Mobile Giving Foundation Canada | atetreaultmobileigiving.ca | mobileiginving.ca
8. Engagement options
10 Tips in 10 Minutes
10 Tips in 10 Minutes
Audrey Tétreault | Mobile Giving Foundation Canada | atetreault@mobilegiving.ca | mobilegiving.ca
Consider how to further engage donors. Do you wish to provide ongoing updates to your
donors or simply provide them with a one-time message with further information on your
organization or cause?
9. Providing context
10 Tips in 10 Minutes
10 Tips in 10 Minutes
Audrey Tétreault | Mobile Giving Foundation Canada | atetreault@mobilegiving.ca | mobilegiving.ca
The context and the environment in which the call-to-action is promoted will have a direct
impact on your success.
10. Campaign Creativity
10 Tips in 10 Minutes
10 Tips in 10 Minutes
Audrey Tétreault | Mobile Giving Foundation Canada | atetreault@mobilegiving.ca | mobilegiving.ca
Consider …
• What is unique to your organization?
• How can you implement mobile giving within your
current fundraising efforts?
• When do you promote your cause? All year-round?
Are there special events?
• What are your current tools for donor engagement?
Leverage what you know and do
best!
Step into the donors’ shoes. Think about what would get your attention and make you want to
donate to your cause.
11. Planning for success
10 Tips in 10 Minutes
10 Tips in 10 Minutes
Audrey Tétreault | Mobile Giving Foundation Canada| atetreault@mobilegiving.ca | mobilegiving.ca
Did you know…
• ALL donations are tracked within
our reporting tool in real-time.
• You can update your supporters in
real-time on the progress of your
goals!
• Great tools to provide updates are
through your web site, Facebook,
Twitter, and during a live event such
as a concert.
Donors want to be part of a bigger picture. Paint the picture for them by planning your
campaign.
12. Leveraging staff & education
10 Tips in 10 Minutes
10 Tips in 10 Minutes
Audrey Tétreault | Mobile Giving Foundation Canada | atetreaultl@mobilegiving.ca | mobilegiving.ca
Word of mouth is a powerful tool. Your staff and volunteers are your Ambassadors – make
sure they know how the text-to-give program works!
We need your help to raise $50,000
in 24 hours for the ABC Children’s
Charity! Join the movement by
texting KIDS to donate $10!
We need your help to raise $50,000 in 24
hours for the ABC Children’s Charity! Join the
movement by texting KIDS to donate $10!
13. Partnering up
10 Tips in 10 Minutes
10 Tips in 10 Minutes
Audrey Tétreault | Mobile Giving Foundation Canada| atetreault@mobilegiving.ca | mobilegiving.ca
Thanks for getting your
entire team involved in
spreading the word
about our text-to-give
program!
It’s my pleasure! We
appreciate all that you
do!
When you partner
up good things can
happen for
everyone involved.
Look to local businesses to help support your cause.
