Trade brookln presentation social media seminarPresentation Transcript
Bill Corbett WELCOME! LinkedIn for your brand & businessCraig Yaris Facebook & timelines for business successJeff Ogden Attract, Engage and Build TrustPedram Tabibi Social Media - Legal & Privacy IssuesBasil C. Puglisi Search & Social Optimization of Content dbmei.com facebook.com/dbmei twitter.com/dbmei youtube.com/dbmei
Bill Corbett, Jr. 516-775-0435 email@example.com @wjcorbett corbettprblog.com corbettpr.com www.corbettpr.com
LinkedIn Strategies for Your Brand and BusinessImageProfile Optimization - 100%Your Connections (database)Image Matters Credibility & trust 7 x more likely to be read Real world recognition
Profile Optimization - 100%Why? Its your brand page Competitive advantage vs. disadvantage Search relevance (internal and external) Geographic relevance Industry relevance More content = more ways to engage
Your LinkedIn Database “Bring the real world into the cyber world and visa versa”Download it and use itOne of your most valuable assetsFrequently updatedIn mail is effective /less spam
Changes to Social Media that Impact Business Strategy Craig Yaris Twitter.com/CraigEYaris Twitter.com/EsquireTech Linkedin.com/in/CraigEYaris Facebook.com/EsquireTechSolutions www.EsqTechSolutions.com www.gplus.to/craigyaris
Social Marketing is all about… Engagement Getting your audience to interact with your branding and marketing messages Connecting Being the conduit between your audience and valuable content and resources Relevance Making sure your content adds value to your audience Participation Getting your hands dirty. The audience controls the message Transparency Let your customers in to show your humanity. Your only human!
Best Practices for Timeline Publish More Visual Content Posts including a photo or video generates 2x more engagement than other types Feature Custom Tabs in Views & Apps Toolbar Can use pictures to offer a call to action Highlight specific posts Will take up the entire width of the timeline Pin New Featured Promotions Posts will be visible at the top of the page
Make Them LIKE You! Incorporate Social Plug-ins on your Blog and Website Code is provided by Facebook Let e-mail subscribers know about your Page, and Ask for the Like! Use Facebook Ads Publish “Remarkable” content! Give them a reason to Like you Let people know they will get something if they Like you! Ask friends to Like you
Jeff Ogden President of Find New Customers www.findnewcustomers.com http://about.me/jeffogden @firstname.lastname@example.org 516-495-9350
Set the Foundation – base questions Who are we? What problems do we solve? Who needs solutions? What drives decisions? Where do they look? Whom do they trust? What are our goals?
Understanding Buyers Comes FirstThe Single Most Valuable Thing You Can Do Job description Priority Initiatives Perceived Barriers Why We Win/Buyer Success Why We Lose Buying Triggers
Attract, Engage, Trust
Pedram Tabibi is a “social media attorney” and associatein the Meltzer Lippe corporate department. He writes aweekly column for the Long Island Business News“Young Island Blog,” where he address the legalimplications of social media in the businessenvironment. Pedram Tabibi 516-747-0300 x124 www.mlg.com
Who owns a social media account and its content: employer or employee? Consideration of privacy and intellectual property law in social media. Legal implications of using social media in the hiring process.
Basil C. Puglisi, M.P.A. Digital Brand Marketing Education & Interactives & Puglisi Consulting Group, Inc. basilpuglisi.com facebook.com/basilpuglisi twitter.com/basilpuglisi linkedin.com/in/basilpuglisi pinterest.com/basilpuglisi digg.com/basilpuglisi Search & Social Optimization of Content stumbleupon.com/stumbler/basilpuglisi quora.com/Basil-C-Puglisi bebo.com/basilpuglisi delicious.com/basilpuglisi google.com/profiles/basilpuglisi reddit.com/user/BasilPuglisi digitalbrandmarketing/basilpuglisi about.me/basilpuglisi basilpuglisi.tumblr.com/northfork.patch.com/users/basil-c-puglisi
Search & Social Optimization of ContentSearch Optimization for Content•Title of the Post•URL•First 50 Words keyword density•Alt Tags on Images•Featured Image•Video ContentSocial Optimization for Content:•Share Buttons•RSS Feed(s)•Descriptions•Featured Image•Empire Avenue
Search & Social Optimization of Content Shortcuts get you cut off, from traffic! Don’t get caught in Trends!1980 – Telemarketing1990 – Direct Mailers2000-2005 Keywords for Search (Google, Yahoo)2005-2008 Email Marketing, PPC, Banner Ads2009 – Social Sharing (Facebook, Twitter)2010 – Social Bookmarking (Digg, Reddit, StumbleUpon)2011 – Video (YouTube, Vimeo, Conferencing)2012 – Pictures (Pinterest) Create Genuine Content that utilizes everything, 70% effective across 100% of sources is more effective then 100% effective across 50% of the sources. It’s also safer!
THANK YOU! Craig Yaris - Jeff Ogden - Pedram Tabibi –Basil C. Puglisi – Bill Corbett dbmei.com facebook.com/dbmei twitter.com/dbmei youtube.com/dbmei