This presentation was held during the games for brands event in London in 2011 (www.gamesforbrands.com). It shows you: 1. why games are such fun to play 2. who plays games in the UK 3. two examples of games used to build up a CRM dBase or sell in-game clothing (Diesel) 4. Future trends For more information check my weblog: www.gamesandbrands.com or www.gamingandbranding.com Download my book at www.brandnewplayground.com (available end of 2011) Or do business at www.brandnewgame.nl

1. +1
PLAY CONSULT
CONCEPT
+2
ING
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2. A Brand New Playground
How can we use games as a branding and marketing tool?
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3. woensdag 26 oktober 2011

4. woensdag 26 oktober 2011

5. Content
1. What makes a good Game good?
2. Who plays Games
3. How can We use games as a marketing tool?
4. Which trends does the Future hold
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6. woensdag 26 oktober 2011

7. 1/4: What makes it good?
Starting from the objective, the target group and the brand essence
(or challenge) you can start to develop a remarkable, relevant and
distinguished concept
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8. 1/4: What makes it good?
Playing a Game is like entering a circle
Levels of involvement
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9. 1/4: What makes it good?
The Flow makes it so Addictive and Fun to play games
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10. 1/4: What makes it good?
Games stimulate Gradual learning through Levels
Challenges
Playtime
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11. 1/4: What makes it good?
Peaks of Frustration create Epic Experiences
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12. 1/4: What makes it good?
A Game exists of these elements:
1. Objectives
2. Variables
3. Rules
4. Feedback system
5. Rewards
6. Levels
7. Theme
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13. 2/4: Who Plays Games?
Just teenagers...
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14. 2/4: Who Plays Games?
Just teenagers...
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15. 2/4: Who Plays Games?
How about the United Kingdom?
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16. 2/4: Who Plays Games?
How about the United Kingdom?
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17. 2/4: Who Plays Games?
How about the United Kingdom?
woensdag 26 oktober 2011

18. 2/4: Who Plays Games?
How about the United Kingdom?
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19. 3/4: How can We?
Lack of time forces me to show just two examples
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20. 3/4: How can We?
A game that influences the Price (and builds up a CRM dBase)
Objective: increase store traffic
Target: young minded consumers
Essence: being comfortable during uncomfortable situations
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21. 3/4: How can We?
Define the Brand Essence in a tag cloud
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22. 2/3: How can We? Price (and builds up a CRM
2/5: A game that influences the Price (and builds up a CRM dBase)
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woensdag 26 oktober 2011

23. 3/4: How can We?
Playing a Pong-like game for Discount
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24. 3/4: How can We?
How to make it work?
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25. 3/4: How can We?
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26. 3/4: How can We?
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27. 3/4: How can We?
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28. 3/4: How can We?
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29. 3/4: How can We?
New distribution Places
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30. 3/4: How can We?
New distribution Places
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31. 3/4: How can We?
New distribution Places
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32. 4/4: Which trends?
1. Touch-screen games will continue to grow!
2. New business models (in-game transactions)
3. Gaming and gamification layers in everything we do
4.
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33. 4/4: Which trends?
The objective of this presentation was to show you how games can
help to achieve your organizational- or brand objectives
I hope I succeeded!
woensdag 26 oktober 2011

34. 4/4: Which trends?
The objective of this presentation was to show you how games can
help to achieve your organizational- or brand objectives
I hope I succeeded!
If so... reward me by jumping up and down!
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35. Game over?
Book: www.brandnewplayground.com
Blog: www.gamingandbranding.com
Bizz: www.brandnewgame.nl
Twitter: @BartHufen
woensdag 26 oktober 2011

36. Book: www.brandnewplayground.com
PLAY CONSULT
ING
Blog: www.gamingandbranding.com
CONCEPT
Bizz: www.brandnewgame.nl
Twitter: @BartHufen
woensdag 26 oktober 2011