BrandNewGame @ games for brands final

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This presentation was held during the games for brands event in London in 2011 (www.gamesforbrands.com). It shows you: …

This presentation was held during the games for brands event in London in 2011 (www.gamesforbrands.com). It shows you:

1. why games are such fun to play
2. who plays games in the UK
3. two examples of games used to build up a CRM dBase or sell in-game clothing (Diesel)
4. Future trends

For more information check my weblog: www.gamesandbrands.com or www.gamingandbranding.com

Download my book at www.brandnewplayground.com (available end of 2011)

Or do business at www.brandnewgame.nl

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Transcript

  • 1. +1 PLAY CONSULT CONCEPT +2 INGwoensdag 26 oktober 2011
  • 2. A Brand New Playground How can we use games as a branding and marketing tool?woensdag 26 oktober 2011
  • 3. woensdag 26 oktober 2011
  • 4. woensdag 26 oktober 2011
  • 5. Content 1. What makes a good Game good? 2. Who plays Games 3. How can We use games as a marketing tool? 4. Which trends does the Future holdwoensdag 26 oktober 2011
  • 6. woensdag 26 oktober 2011
  • 7. 1/4: What makes it good? Starting from the objective, the target group and the brand essence (or challenge) you can start to develop a remarkable, relevant and distinguished conceptwoensdag 26 oktober 2011
  • 8. 1/4: What makes it good? Playing a Game is like entering a circle Levels of involvementwoensdag 26 oktober 2011
  • 9. 1/4: What makes it good? The Flow makes it so Addictive and Fun to play gameswoensdag 26 oktober 2011
  • 10. 1/4: What makes it good? Games stimulate Gradual learning through Levels Challenges Playtimewoensdag 26 oktober 2011
  • 11. 1/4: What makes it good? Peaks of Frustration create Epic Experienceswoensdag 26 oktober 2011
  • 12. 1/4: What makes it good? A Game exists of these elements: 1. Objectives 2. Variables 3. Rules 4. Feedback system 5. Rewards 6. Levels 7. Themewoensdag 26 oktober 2011
  • 13. 2/4: Who Plays Games? Just teenagers...woensdag 26 oktober 2011
  • 14. 2/4: Who Plays Games? Just teenagers...woensdag 26 oktober 2011
  • 15. 2/4: Who Plays Games? How about the United Kingdom?woensdag 26 oktober 2011
  • 16. 2/4: Who Plays Games? How about the United Kingdom?woensdag 26 oktober 2011
  • 17. 2/4: Who Plays Games? How about the United Kingdom?woensdag 26 oktober 2011
  • 18. 2/4: Who Plays Games? How about the United Kingdom?woensdag 26 oktober 2011
  • 19. 3/4: How can We? Lack of time forces me to show just two exampleswoensdag 26 oktober 2011
  • 20. 3/4: How can We? A game that influences the Price (and builds up a CRM dBase) Objective: increase store traffic Target: young minded consumers Essence: being comfortable during uncomfortable situationswoensdag 26 oktober 2011
  • 21. 3/4: How can We? Define the Brand Essence in a tag cloud H./$1!:#$.& G.2(377& >9+ 4.31/+, 0$83+ -.++/& ?937/%6 -#+,9./+:;..< >3&;/#+ 4/5.&%67. !"#$%& 0+1.$2.3$ =#B5#$%387. D3$E.& F3+:. ()*$+(#$, =#7#$597 @#9+, !2.1/&; A/+1.1 F#2+%# =#+&9B.$ .3$%; C883woensdag 26 oktober 2011
  • 22. 2/3: How can We? Price (and builds up a CRM 2/5: A game that influences the Price (and builds up a CRM dBase) H./$1!:#$.& G.2(377& >9+ 4.31/+, 0$83+ -.++/& ?937/%6 -#+,9./+:;..< >3&;/#+ 4/5.&%67. !"#$%& 0+1.$2.3$ =#B5#$%387. D3$E.& F3+:. ()*$+(#$, =#7#$597 @#9+, !2.1/&; A/+1.1 F#2+%# =#+&9B.$ .3$%; C883woensdag 26 oktober 2011
  • 23. 3/4: How can We? Playing a Pong-like game for Discountwoensdag 26 oktober 2011
  • 24. 3/4: How can We? How to make it work? ($(&%)*+& ,$&-).+/,,0& <++9&85+& %)*+&,$& =+/;(8+;& !"#$%& 1)*+&2,3& (45,$+& 6,7.5+3& 8,&/+& 3+9++*+9& ($:;8,3+&&woensdag 26 oktober 2011
  • 25. 3/4: How can We?woensdag 26 oktober 2011
  • 26. 3/4: How can We?woensdag 26 oktober 2011
  • 27. 3/4: How can We?woensdag 26 oktober 2011
  • 28. 3/4: How can We?woensdag 26 oktober 2011
  • 29. 3/4: How can We? New distribution Placeswoensdag 26 oktober 2011
  • 30. 3/4: How can We? New distribution Placeswoensdag 26 oktober 2011
  • 31. 3/4: How can We? New distribution Placeswoensdag 26 oktober 2011
  • 32. 4/4: Which trends? 1. Touch-screen games will continue to grow! 2. New business models (in-game transactions) 3. Gaming and gamification layers in everything we do 4.woensdag 26 oktober 2011
  • 33. 4/4: Which trends? The objective of this presentation was to show you how games can help to achieve your organizational- or brand objectives I hope I succeeded!woensdag 26 oktober 2011
  • 34. 4/4: Which trends? The objective of this presentation was to show you how games can help to achieve your organizational- or brand objectives I hope I succeeded! If so... reward me by jumping up and down!woensdag 26 oktober 2011
  • 35. Game over? Book: www.brandnewplayground.com Blog: www.gamingandbranding.com Bizz: www.brandnewgame.nl Twitter: @BartHufenwoensdag 26 oktober 2011
  • 36. Book: www.brandnewplayground.com PLAY CONSULT ING Blog: www.gamingandbranding.com CONCEPT Bizz: www.brandnewgame.nl Twitter: @BartHufenwoensdag 26 oktober 2011