A workshop on design thinking, business model design and social enterprise delivered to 16 social entrepreneurs in Geraldton, Western Australia by Pollinators Inc http://www.wildpollinators.org Co-facilitated by Andrew Outhwaite, Chris Keuh, Michael Tucak and Gail Metcalfe.

1. Better Business Model Design

2. Credit: Bruce Mau

3. Andrew Outhwaite
Executive Officer
Pollinators Inc
Spark Challenge
Coaching & Sustainability
Civic Evolution
Innovation Garden
Disruptors
The Natural Step
CityHive
SiiWA

5. Thankyou!
• Alex Osterwalder
• Gail Metcalfe
• Tom Tolchard and Darrell Robinson
• Social Traders

6. PURPOSE?

7. DESIGN

8. DESIGN

9. Non-Design?

10. Innovation Cycle

11. NEED
REVIEW ANALYSIS
IMPLEMENT IDEAS
EVALUATE DESIGN

12. NEED ANALYSIS IDEAS DESIGN EVALUATE IMPLEMENT REVIEW

13. NEED ANALYSIS IDEAS
X
DESIGN
X
EVALUATE IMPLEMENT REVIEW

14. DR CHRIS KUEH

15. PROFESSIONAL EMPATHY

16. HOMELESS CASE STUDY

19. identity
self esteem
emotional
resilience and
development
creativity
values
mental health

20. appearance skills
ethnicity
physical
health
physical
freedom
physical habits and
disability behaviours

22. communication
role models
relationships
family
affection
culture
understanding
participation

24. environment
accommodation
geography
charities
economy
business
infrastructure institutions
government

26. 


27.  


£



28. +
Associating
with friends
who are a
negative
influence
Difficulty in
integrating with
mainstream
society
+

29. Amount of time -
spent in highly
controlled or
isolated
situations +
Confidence in
new social
situations
Quality of
experience in
social situations
+

30. +
Consistency and
quality of paid
Self work +
confidence
+ Amount of
disposable income
Ease of creating
social networks of
support
+
Participation in
consumer society
+ Adoption of social
norms
+

31. EMPATHY MAP

32. Image Credit: Business Model Generation and XPlane

33. Image Credit: We Are Arising

34. Empathy Mapping
1. Choose one
‘customer’
2. Work in pairs
3. 1 inquires + 1
responds
4. 10mins, then swap
5. Share your
learnings

36. BREAK!

37. BUSINESS MODEL
INNOVATION

38. Image Credit: Bruce Mau

39. From To
Written, numbers, spoken Visual too
Vague Precise
(metaphors, analogies) (building blocks)
Only for experts Understandable by all,
especially entrepreneurs
Different language, Common visual language,
different expertise across expertise
Constrained, incremental Creativity and innovation for
change Massive change
Business Model Sustainable Business model
Confusing array of terms Catalogue of options
and choices for each module

40. Image Credit: Business Model Generation

41. Image Credit: Business Model Generation

42. Creative + Critical = Innovation
Image Credit: We Are Arising

43. Design Competition
1. Start with
‘customer’
2. Work in groups
3. Use creative
techniques
4. Narrow the
choices
5. It’s a competition!

44. Image Credit: Business Model Generation

45. Connections

46. Connections

47. Sustainable Transport between
Geraldton and Perth

48. COMMON PATTERNS

49. For-Profit Models
1. Bricks and Clicks (Officeworks)
2. Cut out the Middleman (2Brothers)
3. Direct Sales (Amway)
4. Freemium (Apps)
5. Multi-sided (Banks, Google)
6. Leasing (Chemicals, Interface)
7. Pyramid (Facebook)
8. Cooperative (GoPP)
9. Razor and Blades (Printers)
10. Low Cost Carrier (JetStar)

50. For-Purpose Models
1. Heartfelt Connector (Medical research)
2. Beneficiary Builder
3. Member Motivator (Church)
4. Big Bettor (Foundation for Young Australians)
5. Public Providor (Centacare)
6. Policy Innovator (TACSI)
7. Beneficiary Broker (NDIS)
8. Resource Recycler (GreenWorks)
9. Market Maker
10. Local Nationaliser
Credit: Foster, Kim, Christiansen in SSIReview, 2009

51. MICHAEL TUCAK

52. Image Credit: Creative Legal

53. Review
1. Design Thinking
2. Empathy
3. Business Model Canvas
4. Legal

54. Feedback, Thankyou
+
One Next Action?