Wa learning event transformative csr 17 january 2013 the hague zijn werkt! ja van lawick


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Learning Event Transformative CSR

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Wa learning event transformative csr 17 january 2013 the hague zijn werkt! ja van lawick

  1. 1. Learning Event Transformative CSR 17 January 2013 Kindly hosted by Shell, HQ The Hague Open-access Workshop Organised by Zijn Werkt! Welcome! Thank you Shell!CopyrightZijn Werkt!JA van Lawick2013
  2. 2. International Consultancy forCreating Sustainable Organisations | Team PerformancePurpose | Engagement | PerformanceCore Services:Process consulting & programme developmentTeam and leadership coachingCustomised team trainingOpen-access workshops to learn, share and networkLecturewww.zijnwerkt.nljeroen@zijnwerkt.nl@jeroenvanlawick+ 31 (0) 6 180 22033
  3. 3. Programme14:00 Introduction14:30 Explore & Work & Dialogue16:30 Conclude17:00 Close
  4. 4. Why are we here ? Share & Learn & Network based on paper on TransformativeCorporate Sustainability & Responsibility
  5. 5. References:Theory U and CSR 2.0: Aligment of twoconceptual approaches to create profoundinnovation and transformative change incorporate sustainability and responsibility.Jeroen A. van Lawick van Pabst, Wayne Vissera Process Consultant and Program Developer for profound innovation & CSR at Zijn Werkt!, The Netherlands; jeroen@zijnwerkt.nlb Founder & Director, CSR International and Kaleidoscope Futures, Senior Associate, Cambridge University, UK; wayne@csrinternational.orgLink to paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2009341
  6. 6. CSR 2.0 • Compelling vision on a new role of business in society. • Transformative: Business perspective: From isolation to relation. • Systemic: Redefine purpose of business: products and services in service of human dignity and earth’s integrity. (means/end). • Moving through ages and stages. • Innovative: 5 Principles: creativity, scalability, responsiveness, glocality, circularity.Source: Link to paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2009341
  7. 7. Link: Wayne explains the ages and stages of CSR. CSR and Business merge Source: CSR International
  8. 8. Current CSR (1.0) curses:incremental, periferal, uneconomic. CSR restricted to big companies and not intergrated within companies. €? Markets’ short term view still favour companies that externalise costs.No match with the scale& urgency of the problems. Source: CSR International
  9. 9. Age of responsability• What is my offer’s impact on society and earth?• Am I part of the problem or of the solution?• Pragmatic dreamers; • Reconcile reality with ideal• Move Beyond “neutral”-impact: • e.g. “love-neutral relationship?”
  10. 10. The CSR 2.0 DNA Model The CSR 2.0 DNA Model DNA Code Goal Key IndicatorsBeyond €Serve quality of life Capital investment Value EconomicWealth creation & Beneficial productsspread Creation development Inclusive businessUnderpins LeadershipValue Creation, Good Institutional TransparencySocietal Contribution Governance effectivenessEnvironmetal Ethical conductIntegrity. Philanthropy Societal Stakeholder Fair labour practices Contribution orientation Supply chain integrity Ecosystem protectionMinimizing damage; Environmental Sustainable !"#$%&()*!+,*-.)/%.0)&".01*2*30$./*4&55/%*6787 Renewable resourcesBeyond “neutral” Integrity ecosystems Zero-waste production © CSR International Source: Wayne Visser CSR International
  11. 11. Theory U• Approach for profound innovation & change: e.g. CSR 2.0 ?• Theory of awareness: Quality of attention given determines quality of outcomes; awareness of my interconnectedness with surrounding, myself and of emerging future possibilities.• Learn from the emerging future, needed when past solution do not work anymore. • What is actually trying to get through?• Proces in 5 key movements. Collective language & shared experience, enabling breakthrough.• Gaining interest and application. Foundation Presencing Institute (Boston) Source: Theory U Presencing Institute.
  12. 12. Theory U & CSR 2.0: alignment Scalability Responsiveness Glocality Circularity CreativityCopyrightJA van Lawick and W Visser2012Source: Link to paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2009341
  13. 13. Appendices
  14. 14. Become relational:essence of sustainability ME MECopyrightZijn Werkt!JA van Lawick2013
  15. 15. ‘Next level’- CSR: We are but one system!CopyrightZijn Werkt!JA van Lawick2013
  16. 16. ‘Next level’- CSR: Limitations to Growth. + Need for change in mindset & behaviour: From economic growthCopyright to progress.Zijn Werkt!JA van Lawick2013
  17. 17. ‘Next-level’- CSR:Redefine purpose of business. Sustainability CSR 1.0 Society Business (€) & Earth Responsible Sustainable Business (value) Society = CSR 2.0 & EarthCopyrightZijn Werkt!JA van Lawick2013
  18. 18. Moving to CSR 2.0: How to? • Met with Cynicism, Apathy: ‘need for tools’. • Need for Profound Practicality; align do-be. • See the external whole; suspend judgement. • See interior; connect to the heart; openness. Can we find suitable approaches and processes to help make a transition to CSR 2.0 ?Source: Link to paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2009341
  19. 19. Conclusions & Next Steps (See references; article by JA van Lawick, W Visser) • We believe in the potential of Theory U to progress CSR to a systemic level. • Approach to profound change. • Focus on interconnectedness with the world and ourselves: essence of sustainability. • Fosters new dialogue among all stakeholders. • By going through the ‘U’, we can explore, internalize and implement the core principles of CSR 2.0. • Next-steps: • We are inviting partners/parties to work collaboratively in developing this path of learning and transfomation, so much needed in today’s world.Source: Link to paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2009341