Better Business Model Design
Credit: Bruce Mau
Andrew Outhwaite    Executive Officer     Pollinators IncSpark ChallengeCoaching & SustainabilityCivic EvolutionInnovation...
Thankyou!•   Alex Osterwalder•   Gail Metcalfe•   Tom Tolchard and Darrell Robinson•   Social Traders
PURPOSE?
DESIGN
DESIGN
Non-Design?
Innovation Cycle
NEED      REVIEW                              ANALYSISIMPLEMENT                                       IDEAS               ...
NEED   ANALYSIS   IDEAS   DESIGN   EVALUATE   IMPLEMENT   REVIEW
NEED   ANALYSIS   IDEAS                          X                          DESIGN                                   X    ...
DR CHRIS KUEH
PROFESSIONAL EMPATHY
HOMELESS CASE STUDY
identity self esteem                                emotional                                resilience and               ...
appearance   skills                             ethnicityphysicalhealth                              physical             ...
communication                                role modelsrelationships                                         family      ...
environment                              accommodationgeography                                      charitieseconomy     ...

       £                
+Associatingwith friends who are a  negative influence                  Difficulty in               integrating with      ...
Amount of time           -spent in highly controlled or   isolated  situations                                  +         ...
+                                                 Consistency and                                                  quality...
EMPATHY MAP
Image Credit: Business Model Generation and XPlane
Image Credit: We Are Arising
Empathy Mapping1. Choose one   ‘customer’2. Work in pairs3. 1 inquires + 1   responds4. 10mins, then swap5. Share your   l...
BREAK!
BUSINESS MODELINNOVATION
Image Credit: Bruce Mau
From              ToWritten, numbers, spoken   Visual tooVague                      Precise(metaphors, analogies)     (bui...
Image Credit: Business Model Generation
Image Credit: Business Model Generation
Creative + Critical = Innovation        Image Credit: We Are Arising
Design Competition1. Start with   ‘customer’2. Work in groups3. Use creative   techniques4. Narrow the   choices5. It’s a ...
Image Credit: Business Model Generation
Connections
Connections
Sustainable Transport between     Geraldton and Perth
COMMON PATTERNS
For-Profit Models1. Bricks and Clicks (Officeworks)2. Cut out the Middleman (2Brothers)3. Direct Sales (Amway)4. Freemium ...
For-Purpose Models1. Heartfelt Connector (Medical research)2. Beneficiary Builder3. Member Motivator (Church)4. Big Bettor...
MICHAEL TUCAK
Image Credit: Creative Legal
Review1.   Design Thinking2.   Empathy3.   Business Model Canvas4.   Legal
Feedback, Thankyou        + One Next Action?
PollinatorsInc Better Business Model Design Workshop
PollinatorsInc Better Business Model Design Workshop
PollinatorsInc Better Business Model Design Workshop
PollinatorsInc Better Business Model Design Workshop
PollinatorsInc Better Business Model Design Workshop
PollinatorsInc Better Business Model Design Workshop
PollinatorsInc Better Business Model Design Workshop
PollinatorsInc Better Business Model Design Workshop
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PollinatorsInc Better Business Model Design Workshop

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A workshop on design thinking, business model design and social enterprise delivered to 16 social entrepreneurs in Geraldton, Western Australia by Pollinators Inc http://www.wildpollinators.org Co-facilitated by Andrew Outhwaite, Chris Keuh, Michael Tucak and Gail Metcalfe.

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PollinatorsInc Better Business Model Design Workshop

  1. 1. Better Business Model Design
  2. 2. Credit: Bruce Mau
  3. 3. Andrew Outhwaite Executive Officer Pollinators IncSpark ChallengeCoaching & SustainabilityCivic EvolutionInnovation GardenDisruptorsThe Natural StepCityHiveSiiWA
  4. 4. Thankyou!• Alex Osterwalder• Gail Metcalfe• Tom Tolchard and Darrell Robinson• Social Traders
  5. 5. PURPOSE?
  6. 6. DESIGN
  7. 7. DESIGN
  8. 8. Non-Design?
  9. 9. Innovation Cycle
  10. 10. NEED REVIEW ANALYSISIMPLEMENT IDEAS EVALUATE DESIGN
  11. 11. NEED ANALYSIS IDEAS DESIGN EVALUATE IMPLEMENT REVIEW
  12. 12. NEED ANALYSIS IDEAS X DESIGN X EVALUATE IMPLEMENT REVIEW
  13. 13. DR CHRIS KUEH
  14. 14. PROFESSIONAL EMPATHY
  15. 15. HOMELESS CASE STUDY
  16. 16. identity self esteem emotional resilience and developmentcreativity values mental health
  17. 17. appearance skills ethnicityphysicalhealth physical freedom physical habits and disability behaviours
  18. 18. communication role modelsrelationships family affection culture understanding participation
  19. 19. environment accommodationgeography charitieseconomy businessinfrastructure institutions government
  20. 20. 
  21. 21.   £  
  22. 22. +Associatingwith friends who are a negative influence Difficulty in integrating with mainstream society +
  23. 23. Amount of time -spent in highly controlled or isolated situations + Confidence in new social situations Quality of experience in social situations +
  24. 24. + Consistency and quality of paid Self work + confidence + Amount of disposable income Ease of creatingsocial networks of support + Participation in consumer society + Adoption of social norms +
  25. 25. EMPATHY MAP
  26. 26. Image Credit: Business Model Generation and XPlane
  27. 27. Image Credit: We Are Arising
  28. 28. Empathy Mapping1. Choose one ‘customer’2. Work in pairs3. 1 inquires + 1 responds4. 10mins, then swap5. Share your learnings
  29. 29. BREAK!
  30. 30. BUSINESS MODELINNOVATION
  31. 31. Image Credit: Bruce Mau
  32. 32. From ToWritten, numbers, spoken Visual tooVague Precise(metaphors, analogies) (building blocks)Only for experts Understandable by all, especially entrepreneursDifferent language, Common visual language,different expertise across expertiseConstrained, incremental Creativity and innovation forchange Massive changeBusiness Model Sustainable Business modelConfusing array of terms Catalogue of optionsand choices for each module
  33. 33. Image Credit: Business Model Generation
  34. 34. Image Credit: Business Model Generation
  35. 35. Creative + Critical = Innovation Image Credit: We Are Arising
  36. 36. Design Competition1. Start with ‘customer’2. Work in groups3. Use creative techniques4. Narrow the choices5. It’s a competition!
  37. 37. Image Credit: Business Model Generation
  38. 38. Connections
  39. 39. Connections
  40. 40. Sustainable Transport between Geraldton and Perth
  41. 41. COMMON PATTERNS
  42. 42. For-Profit Models1. Bricks and Clicks (Officeworks)2. Cut out the Middleman (2Brothers)3. Direct Sales (Amway)4. Freemium (Apps)5. Multi-sided (Banks, Google)6. Leasing (Chemicals, Interface)7. Pyramid (Facebook)8. Cooperative (GoPP)9. Razor and Blades (Printers)10. Low Cost Carrier (JetStar)
  43. 43. For-Purpose Models1. Heartfelt Connector (Medical research)2. Beneficiary Builder3. Member Motivator (Church)4. Big Bettor (Foundation for Young Australians)5. Public Providor (Centacare)6. Policy Innovator (TACSI)7. Beneficiary Broker (NDIS)8. Resource Recycler (GreenWorks)9. Market Maker10. Local NationaliserCredit: Foster, Kim, Christiansen in SSIReview, 2009
  44. 44. MICHAEL TUCAK
  45. 45. Image Credit: Creative Legal
  46. 46. Review1. Design Thinking2. Empathy3. Business Model Canvas4. Legal
  47. 47. Feedback, Thankyou + One Next Action?

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