6 claire cater

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6 claire cater

  1. 1. Claire CaterFounder of:Cater & Co. The Social KineticSenior Counsel to:Bell PottingerSnr Adviser Strategy and Partnership to:Big Society NetworkTel: +44(0)7734995807Email: clairecater@thesocialkinetic.comE Social (Re) Design Communications
  2. 2. Business in Big SocietyOpportunity?
  3. 3. •Pointless•Opportunity•Threat ?•Your role…
  4. 4. Our ‘big society’ the world is changing ?Less money – difficult Healthchoices – Lifestyle illness– £156bn deficit quality of life - cost of care– 20-50% budget cuts Fragmented society The digital revolution – 7 million live alone – Transforming expectations & potential – 1 in ten are lonelyDemographic time bomb Equalities challenge– 2034 over 18m over 65 & – Life expectancy gap -14 years– Average age of 42 – Salary gap – 3.6
  5. 5. Citizen consumer brands leaders services Citizen Govern citizen ment communityEmpowered Engaged…
  6. 6. Participatory Red tape Right to buy budgeting cutSocial impact The bonds Localism Bill Big Society Transparency Bank
  7. 7. Citizen has… choice, power and responsibility
  8. 8. You are trading social capital Social capital Employment Your asset is trust
  9. 9. 1. Behaviour 2. Belief 1. Trust of judgment 2. Trust of will or motive; 3. and Trust of WHAT delivery orProfit with purpose competence4. 3.Reputation Trust
  10. 10. Good business is good business Fair BROADER BUSINESS SOCIETY ECONOMY Sustainable Liveable Viable Between Between Society and ENVIRONMENT Business Environment and Environment
  11. 11. Public service white paper• Choice • Individual• Decentralisation • Neighbourhood• Diversity • Commissioned• Fairness services• Accountability Opening up potential for you
  12. 12. Social enterprise – the next .com boom
  13. 13. Cool to careTurnover• Last year £281K• This year £1.2m
  14. 14. Healthy planetEnvironment and recycling• Books for free – saving landfill• Growth: 8,362%• Turnover 2009: £13,000• Turnover 2010: £1.1m
  15. 15. Regional opportunities…
  16. 16. leadership
  17. 17. What can you do?…. Society…. Partner….. Get the balance right………
  18. 18. Opportunity and risksBuild social capital Risk social capital1 New business 1 Lost opportunities2 Reputation - positioning 2 Stakeholder indifference3 Thought leadership 3 Marginalised4 Consumer engagement 4 Competition gets closer5 Engaged and motivated staff 5 Staff disengaged6 Partnership+ PEOPLE POWER - PEOPLE POWER
  19. 19. Where do you start?Objective• Need & potential • Shared objectives – mutual benefits• Co-delivery• Support – funding • Understanding and insight • Relationships • Identify the specifics • Mapping Insight understanding Co-design/co-creation People and passion
  20. 20. The Lens of Big Society COMMUNITY VOLUNTEER ENVIRONMENT Public HEALTH CRIME Private EDUCATION JOB CREATION Third LOCAL SUPPLY SOCIAL ENTERPRISE
  21. 21. Trust and relationships
  22. 22. Engage empower Consumer Political and Community regulatory Third Media You parties Comment Business ators Vocal Supportive
  23. 23. Think about your role Support Service Communi- Partner cations Incentive Education
  24. 24. APPETITE ROLE NEED How NEED NEED COST How How ROI WIFM How NEEDDO-ABILITY SUSTAINABILITY
  25. 25. Your Local Budget
  26. 26. Find the answers together 1. Research & 2. Forum or 3. Design & 4. Delivery Insight summit develop What do the The ‘people’ who matter work Roll out people think and together to design & plan the Change want? solutions Partnerships
  27. 27. Public private partnerships
  28. 28. Greenwich Leisure – Social enterprise• Partners, including health, crime diversion, children and young people 70 public leisure centres 20 councils Turnover £100m in 2011• Big Society Award Winners
  29. 29. • London ‘red bus’ routes• Special Educational Needs transport• Social services transport• mainstream school transport• park and ride• community transport• training and education for transport1993 - £202KNow: £20.4m
  30. 30. Public Private Partnership with X Factor• Alternative transport• Congestion• Community• Environment• Health• Brand visibility
  31. 31. Feeding 4,000 children each morning. Provide healthy food, logistics and staff support
  32. 32. • 10% of the jobs at new stores to 100 jobs ‘vulnerable people’. Attrition in• Unemployment Cost – £8000 pa disadvantaged groups 50%• Cost of recruitment £5K + 50 x £5K = £250,000 Reduced to 10% - saves £225,000 Individual benefit: from £70 pw to £15,000 pa Reduced cost Local growth Long term health benefits Sustainable business - Create
  33. 33. Take a look at your organisation1. The specifics• Social impact bonds• The power of competence• Data transparency• Social enterprise
  34. 34. 2. The Environment• Transparency & confidence• Benefit & contribution• Citizen engagement• Partnership 3. The Barometer • Authenticity • Trust • Social purpose
  35. 35. What can you do? Expectation+ Customer Local Bus 3rd Staff PC YOU Cust LA Staff Media Com YOU Stakeholders+
  36. 36. It is in our interest that the communities we live and work in arehealthy, successful and happy!
  37. 37. Claire CaterCater & Co. The Social KineticSnr Adviser Strategy and Partnership to:Big Society NetworkTel: +44(0)7734995807Email: claire@thebigsociety.co.ukEmail: clairecater@thesocialkinetic.com Social (Re) Design CommunicationsE

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