Blogs and Feeds - SES London, 2011


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My Search Engine Strategies presentation (using their template) on "Blogs and Feeds". It was a peppershot insight tour... or something like that!

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Blogs and Feeds - SES London, 2011

  1. 1. Why you should get feeds right... ... and some insight on blogging too!
  2. 2. Agenda <ul><li>Making Money – Personal Blogs </li></ul><ul><li>Making Money – Corporate Blogs </li></ul><ul><li>Best of Blogging – 5 Tips </li></ul><ul><li>Legal considerations – The ASA and Office of Fair Trading </li></ul><ul><li>Feeds – The Key to Success </li></ul>
  3. 3. Making Money – Personal Blogs <ul><li>SEO is a commodity on personal blogs. Use WordPress and you’re off to a great start. </li></ul><ul><ul><li>Pick a short and quick URL structure </li></ul></ul><ul><ul><li>Add plugins like: All in One SEO Pack, Broken Link Checker, Google XML Sitemaps and you’re flying. </li></ul></ul><ul><li>Find something you like to write about and find a way to write about it often. </li></ul>
  4. 4. Making Money – Personal Blogs <ul><li>Go with 300x250 banners rather than 125x125. Tenancy deals are too rare. </li></ul><ul><li>Don’t add any affiliate banners to your site directly; go via OpenX or alternative. </li></ul><ul><li>Sign up to the likes of eBuzzing, Unruly Media and GoViral </li></ul><ul><li>Sign up to Skimlinks (Europe) or Viglinks (US) </li></ul>
  5. 5. Making Money – Corporate Blogs <ul><li>Avoid starting a new domain </li></ul><ul><li>Link to your product pages appropriately </li></ul><ul><li>Take part in the community </li></ul><ul><ul><li>Allow comments </li></ul></ul><ul><ul><li>Comment on other blogs but say who you represent! </li></ul></ul>
  6. 6. Making Money – Corporate Blogs <ul><li>Speed is a reason to have a corporate blog. Make sure you can blog quickly. </li></ul><ul><li>Buying content or copywriter time is not the same as blogging; blogging is more closely tied to community. </li></ul><ul><li>Think carefully about comments and moderation – always go with post-moderation. </li></ul><ul><ul><li>Disqus or Intense Debate or Echo </li></ul></ul><ul><ul><li>Facebook </li></ul></ul>
  7. 7. Best of Blogging – Tip #1: Schedule Posts
  8. 8. Best of Blogging – Tip #2: Small Communities <ul><ul><li> </li></ul></ul>
  9. 9. Best of Blogging – Tip #3: Maybe Twitter IS Broadcast
  10. 10. Best of Blogging – Tip #4: Go Mobile <ul><li>Native to (just add ?m=1 to URL to preview) </li></ul><ul><li>WordPress can use WPTouch ( https:// -pro/ ) </li></ul>
  11. 11. Best of Blogging – Tip #5: Names
  12. 12. Legal Stuff: ASA & OFT <ul><li>In March the Advertising Standards Authority expands its remit to regulate websites. </li></ul><ul><li>The Office of Fair Trading already takes action </li></ul><ul><li>What’s likely to happen in March? A host more complaints. </li></ul>
  13. 13. Social Media: ASA & OFT
  14. 14. Key to Success: Feeds
  15. 15. Key to Success: Feeds
  16. 16. Key to Success: Feeds $315,000,000
  17. 17. Use Google Reader
  18. 18. Use Yahoo Pipes
  19. 19. Twitter for SMS Alerts
  20. 20. Feeding Facebook
  21. 21. Flickr Credits <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>Thank You! <ul><li>My blog: </li></ul><ul><li>My Twitter: @AndrewGirdwood </li></ul>
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