Linkdex: No search

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A very quick tour of 2014 digital marketing predictions.

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Linkdex: No search

  1. 1. NO SEARCH 28TH NOVEMBER 2013 @AndrewGirdwood
  2. 2. Data starts to become rare
  3. 3. Data • • • • DMP – Data Management Platforms DSP – Demand Side Platforms Data Exchanges Client / Vendor / Agency data ownerships
  4. 4. Alternative to cookies?
  5. 5. The “new” Display grows
  6. 6. Display: Premium at Equilibrium • Thinning the difference between premium and biddable • Agency trading desks in focus • The impact of botnets
  7. 7. We’ve had big changes to PPC
  8. 8. PPC: Automated and Creative • DSPs and Trading Desks doing more in PPC • Extensions and Creative more important • Wait? Is there a conflict between those two?
  9. 9. Who’s running your PPC anyway? Search or Display?
  10. 10. Affiliates is a wise brand’s game
  11. 11. Performance: Makes a difference • Affiliates continue their rebrand to Performance – (In Europe, at least) • The value of data generated by affiliates • Shifts in the technology and agency landscape • Performance Horizon and Impact Radius
  12. 12. SEO becomes a specialism. Again.
  13. 13. SEO: The Link Singularity • • • • Questions on Brilliant Basics SEO is a specialist layer Publishing The Link Singularity
  14. 14. Social has become very broad
  15. 15. Social: Repeated Bifurcation • Specialisms emerge from social – Social ads, branded content, customer service, outreach, community management, et al… • Closer connections with TV and other broadcast conversation starters • Permissions and privacy
  16. 16. Do brands have permission to deliver better than expected services?
  17. 17. More and more connected devices
  18. 18. Device Order • • • • • Mobile – first screen Mobile – your other first screen TV – second screen Desktop – third screen Wearable – fourth screen
  19. 19. Will there be any more device specialists?
  20. 20. No search?
  21. 21. Thank you! • • • @AndrewGirdwood +AndrewGirdwood Email: Andrew.Girdwood@LBi.com

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