Don't Let Social Media Take Up All Your Time

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  • There are so many social media sites that they no longer fit on only one slide! How do you decide which ones to use (or do you use them all)? How do you even know what they are? www.knoem.com
  • HOW TO: Manage Multiple Social Media Profiles http://mashable.com/2009/03/07/manage-multiple-profiles/
  • HOW TO: Manage Multiple Social Media Profiles http://mashable.com/2009/03/07/manage-multiple-profiles/
  • In a personal chit-chat conversation, or a customer service discussion, there is no way to use tools to make things efficient – in fact, automation can make you seem impersonal. That may be the worst thing you can do.
  • Hoot Suite is more than a scheduler – it performs many functions, like URL shortening, multiple Twitter account shortening, etc.
  • Don't Let Social Media Take Up All Your Time

    1. 1. Don't Let Online Marketing Take Up All Your Time! Scott Thomas [email_address]
    2. 2. Online Marketing <ul><li>Traditional </li><ul><li>Directories
    3. 3. Advertisements
    4. 4. Chamber of Commerce </li></ul><li>Now </li><ul><li>Social Media? </li></ul></ul>
    5. 5. Agenda <ul><li>Setting priorities
    6. 6. Getting started
    7. 7. Saving time by automating posting
    8. 8. Reading efficiently
    9. 9. Responding efficiently </li></ul>
    10. 10. Online Marketing Twitter Facebook Reputation Management Blogs Foursquare YouTube Flickr TripAdvisor Yelp
    11. 11. Social Media <ul><li>Is it a waste of time?
    12. 12. Does anyone see any bookings from it?
    13. 13. What is the ROI? </li></ul>According to Eric Qualman (socialnomics.net) the ROI is that you will still be in business in 5 years!!!
    14. 14. So many sites... so little time!
    15. 15. Setting Priorities <ul><li>What are you trying to accomplish?
    16. 16. Which networks should you be on? </li><ul><li>Which sites are your guests on?
    17. 17. What do the demographics of the sites tell you? </li></ul></ul>
    18. 18. What are you trying to accomplish? <ul><li>Marketing </li><ul><li>Branding and awareness
    19. 19. Specials, promotions </li></ul><li>Customer Service </li><ul><li>Answer questions
    20. 20. Solve problems
    21. 21. Respond to criticism </li></ul></ul>
    22. 22. What are you trying to accomplish? <ul><li>Reputation Management
    23. 23. Building relationships
    24. 24. Supporting other media </li><ul><li>Website
    25. 25. Blog
    26. 26. Videos
    27. 27. Other </li></ul></ul>
    28. 28. Where should you participate? <ul><li>Where are your guests (and potential guests)? </li><ul><li>Facebook has over 400 million users </li><ul><li>133 million in US </li></ul><li>Facebook's fastest growing segment is women over 55
    29. 29. Twitter – over 75 million users </li><ul><li>30% make over $100K annually
    30. 30. Over 50% under 35 </li></ul><li>There are over 200,000,000 blogs </li></ul></ul>
    31. 31. How to get started <ul><li>Setting things up will take some time – but it will be time well-spent
    32. 32. Once things are in place, you can spend as much or as little time as you think appropriate </li></ul>
    33. 33. How to get started <ul><li>Decide which sites to use (after the first few you are primarily interested in, we'll add others). </li><ul><li>Sign up for all majors, even if you won't use them. </li></ul><li>Carefully (!) select a username </li><ul><li>Business or personal? </li></ul><li>Register the username on the sites
    34. 34. Select a tool or tools for managing multiple sites </li></ul>
    35. 35. Selecting a username For businesses where the individual IS the business (such as consultants), use your real name (or a variation of it)‏ Where the business has its own identity, use the business name (or a variation of it)‏
    36. 36. Selecting a username Determine availability of the name on the major sites <ul><ul><li>Use tools like KnowEm ( http://knowem.com/ ) </li></ul></ul>Ideally, you want the same name on each major site and most minor sites
    37. 37. Selecting a username
    38. 38. Register Your Username <ul><li>Using KnowEm, be sure your username is available at the sites you want
    39. 39. Either </li><ul><li>Pay to have KnowEm register your username at all the sites, or
    40. 40. Manually register your username at the major sites and all minor sites you decide to use </li></ul><li>Manually register for any sites not supported by KnowEm </li></ul>
    41. 41. Tools to manage multiple sites <ul><li>Select one: </li><ul><li>Ping.fm ( http://ping.fm/ )‏
    42. 42. HelloTxt ( http://hellotxt.com/ )‏
    43. 43. Atomkeep ( http://www.atomkeep.com/ )‏ </li></ul><li>Note the sites your new tool supports, and register yourself for the tool </li></ul>
    44. 44. Tools to manage multiple sites
    45. 45. Using Social Media Efficiently - Posting <ul><li>What you post can be different on each site, or you can post the same content on each
    46. 46. Posts fall into categories </li><ul><li>New blog posts
    47. 47. Special offers
    48. 48. Interesting news
    49. 49. Customer service
    50. 50. Chit-chat </li></ul></ul>
    51. 51. Posts intended for a single user <ul><li>Customer service or chit-chat </li><ul><li>Public posts </li><ul><li>Show a courteous (public) reply
    52. 52. Take the discussion private if it isn't resolved quickly </li><ul><li>How will this impact my reputation?
    53. 53. How would this look to a potential guest? </li></ul></ul></ul></ul>
    54. 54. Public posts <ul><li>Many can be automated </li><ul><li>Blog posts can be automatically posted to several social sites </li><ul><li>Sites can be grouped so posts go to groups of sites </li></ul><li>Posts can be scheduled for later posting </li></ul></ul>
    55. 55. Automating Posts Create blog entry
    56. 56. Automating Posts Create blog entry Retrieve blog entry, distribute it
    57. 57. Automating Posts Create blog entry Retrieve blog entry, distribute it Send posts to social media sites
    58. 58. Automating Posts Create blog entry Retrieve blog entry, distribute it Send posts to social media sites
    59. 59. Automating Posts Create blog entry Retrieve blog entry, distribute it Send posts to social media sites
    60. 60. Automating Posts Create blog entry Retrieve blog entry, distribute it Send posts to social media sites Create post
    61. 61. Tools for Automating Posts <ul><li>Scheduling posts </li><ul><li>SocialOomph (formerly tweetlater.com)‏
    62. 62. HootSuite
    63. 63. Tweetdeck </li></ul><li>Aggregating posts </li><ul><li>Twitterfeed
    64. 64. Facebook applications
    65. 65. Twitter tools </li></ul></ul>
    66. 66. Automating Posts Create blog entry SocialOomph ping.fm Create post
    67. 67. Using Social Media Efficiently - Reading <ul><li>Use a tool to organize input </li><ul><li>Hoot Suite
    68. 68. Seesmic Desktop (or Seesmic Web)‏
    69. 69. TweetDeck
    70. 70. Digsby
    71. 71. Gmail </li></ul><li>Many can also be used to post by sending the same post to multiple sites </li></ul>
    72. 72. Using Social Media Efficiently - Reading
    73. 73. Using Social Media Efficiently - Reading <ul><li>Let go of the need to read everything </li><ul><li>Learn to scan </li></ul><li>Only read the networks that give value
    74. 74. Form relationships with people who give value, ignore those who don't
    75. 75. Schedule time for social media and stay away from it when you need to work </li></ul>
    76. 76. Using Social Media Efficiently - Reading <ul><li>Set up alerts with TweetBeep.com so you don't miss references to your company </li></ul>
    77. 77. Using Social Media Efficiently - Reading <ul><li>For review sites like TripAdvisor, claim your owners account and get notified of reviews by email or RSS </li></ul>
    78. 78. Using Social Media Efficiently - Reading
    79. 79. Extreme Twitter Efficiency <ul><li>Post only via blog posts pushed via ping.fm or other automated sources
    80. 80. Read Twitter only via TweetBeep alerts for your business name, username </li><ul><li>Reply to Tweets by clicking on the link in the TweetBeep email </li></ul></ul>
    81. 81. Summarizing <ul><li>Create accounts on </li><ul><li>Facebook
    82. 82. Twitter
    83. 83. LinkedIn
    84. 84. MySpace (?)
    85. 85. Others </li></ul></ul>
    86. 86. Summarizing <ul><li>Set up a tool to post to multiple sites (ping.fm, Hoot Suite, etc.)‏
    87. 87. Set up a tool to push blog posts to the multi-site posting tool (SocialOomph, Hoot Suite, etc.)‏
    88. 88. Use a tool to read posts (Tweetdeck, Seesmic, email, etc.)‏ </li></ul>
    89. 89. Summarizing <ul><li>Use RSS feeds (Google Reader, etc.) to follow blog posts, reviews
    90. 90. Use alerts (TweetBeep) to notify you of tweets about your property </li></ul>
    91. 91. Thanks! BrewsterHouse.com AboutTheInn.com

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