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How people search the library from a single search box

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Code4Lib 2012 Seattle, Washington. Presentation on single search at NCSU Libraries.

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How people search the library from a single search box

  1. 1. How people search the library from a single search box Cory Lown NCSU Libraries Code4Lib 2012
  2. 2. 1. Academic library searchenvironment2.Search stats at NCSU3. Collecting data
  3. 3. 1. Academic library search environment
  4. 4. 73% of searches from thehome page start from the default tab
  5. 5. Journal Articles,Catalog,Journal Titles,Database Titles,Library Website,
  6. 6. Best Bets,Spelling Suggestions,Loaded Links,FAQs,Smart Subjects,
  7. 7. Best Bets
  8. 8. Part 2: Search stats at NCSU
  9. 9. Fall 2010 and Spring 2011
  10. 10. 739,180 Searches655,388 Click-throughs
  11. 11. 7.8% 35.2%41.5% 5.5%
  12. 12. Article and Catalog results are really important.
  13. 13. 23% of searchersare doing something else.Journal titles, databases, website results, etc.
  14. 14. For Articles, people use one of the first 3 results about 70% of the time. The other 30% use the “See AllResults” link to see the full Summon results interface.
  15. 15. Fall 2010
  16. 16. Fall 2010 – Catalog
  17. 17. Fall 2010 - Articles
  18. 18. web of science, citation builder,refworks, jstor, google scholar,pubmed, petition, ieee, naxos,etd, course reserves, science,gis, tripsaver, academic search premier, harvard business review, eric, citation, thesis
  19. 19. web of science, citation builder,refworks, jstor, google scholar,pubmed, petition, ieee, naxos,etd, course reserves, science,gis, tripsaver, academic search premier, harvard business review, eric, citation, thesis
  20. 20. web of science, citation builder,refworks, jstor, google scholar,pubmed, petition, ieee, naxos,etd, course reserves, science,gis, tripsaver, academic search premier, harvard business review, eric, citation, thesis
  21. 21. web of science, citation builder,refworks, jstor, google scholar,pubmed, petition, ieee, naxos,etd, course reserves, science,gis, tripsaver, academic search premier, harvard business review, eric, citation, thesis
  22. 22. web of science, citation builder,refworks, jstor, google scholar,pubmed, petition, ieee, naxos,etd, course reserves, science,gis, tripsaver, academic search premier, harvard business review, eric, citation, thesis
  23. 23. Query Distribution Spring 2011
  24. 24. Query Distribution Spring 2011
  25. 25. Query Distribution Spring 2011
  26. 26. Query Distribution Spring 2011
  27. 27. Main points
  28. 28. Single/default search signalsconfidence to people that our search tools will just work.
  29. 29. Important to consider what the default search box doesn’t search.
  30. 30. Dynamic results drive traffic.
  31. 31. Make sure the most frequentqueries provide great results.
  32. 32. Part 3: Collecting data
  33. 33. Tracking Searches Timestamp Date Time Action (SEARCH) Query (john+muir) Referrer URL
  34. 34. Tracking Click-throughs Timestamp Date Time Action (CLICK) Category (CAT) Link (RES_1)
  35. 35. Alternative:Event tracking in GoogleAnalytics
  36. 36. Thanks.
  37. 37. Cory Lown NCSU Libraries cwlown@ncsu.edu @cowilo C&RL Article Preprinthttp://go.ncsu.edu/librarysearc h

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