1. Essentials of blogging
Content creation for sales and how to convert site visitors
to buyers through content
Buildingandsettingupawebsite isone thing.Actuallygeneratingsalesfromthatwebsiteisa
differentkettleentirely.Thisiswhere contentplaysakeyrole.Convertingblogvisitorstobuyersis
arguablythe most difficulttaskinthe e-commerce world.However,there are certainguidelinesthat
needtobe adheredtoinorderto successfully hitconversiontargets.Before engaginginthe
businessof onlinemarketing,itisimperative tounderstandyouraudience first. Whatkindof people
are yousellingto?Consumerbehaviourshoulddictate the type of marketingmethodologyyouwill
make use of increatingcontent. The use of inboundmarketingtechnique isof greatimportance in
creatingconversion-drivencontentsince itincorporatesthe use of search engine optimization(SEO),
analytics,contentadvertisingandalotof patience.Below are some vital factorsthatmustbe
undertakentowardsreachingremarkable salesconversions.
1. The firstrule is to create a lotof engagingcontentsthatcentre onwhat yourwebsite visitors
are interestedin. If youare sellingweightlossproductsthenyour blogcontentshouldfocus
on healthandlifestyle categorywithtopicsonhealthyliving, food,fitnessexercisesetc. Try
not to bore themto slumber. Presentitinhighqualityandneverpostwithoutatleast
addingone of;images,videos,slideshows,dataetc.Yourcontentmustbe writtenasif you
are talkingtoone personandremembertoalwaysencourage commentsfromyourvisitors
by askingwhattheiropinionisonthe topicand respondingaccordingly.
2. Make use of offersandpromotions.Yesitistrue that people loveawoofsandgiveaways.
Create lotsof promoscentredon yourwebsite’sniche.Thisisone reallycool waytopull
trafficand withmore people visitingyoursites,the chancesof generatingconversions
become higher.Givingawayfree e-books,airtime,orinvitestoeventsthatare relatedto
whatyour website issellingwon’tbe abad idea.
3. Use a catchy creative headlineforthe landingpage of your website.The landingpage isthe
arrival lounge of yourwebsite.Itisthe firstplace the customervisitsafterenteringor
clickingonyourURL. Thus,if the landingpage isnotattractive enoughordoesnot senda
message of “youwon’tfindanyotherproducts as these elsewhere”,thenconversionrate
will be low.Explain whatyouare offeringcomprehensively.Place visible emphasisonthe
value focusingmore aboutthe benefitsratherthan the featuresof the product.Add
relevantpicturesorvideos.
4. Buildthe trustin yourvisitors. Make use of high-convertingelementsjudiciously.These high-
convertingelementsare certainobjectsonyourwebsitethatcanhelpyourcustomerstrust
youand therebyencourage salesandpatronage.Forexample,usinglogosof companiesthat
have trustedyou,the use of case studiesandtestimonialsfrompreviouslysatisfied
customersas well asothertrustsignals,suchas social shares,guarantee seal etc.Including
these elementswill furtherincrease yourchancesof gettingmore conversions.
5. Capture bothnewand returningcustomers’contactinformation.Thisisveryimportantfor
achievingaconstantrelationshipwithyoursite’svisitors.Itmakesiteasiertoforwardemails

2. containingnewcontent,offersandproducts thattheymay likelybe interestedinwithout
necessarilyhopingforthemtocome back. Make use of not too lengthyformsonyourblog
but shortenoughto capture the most importantdetailsincludingname,email address,
gender,date of birth,possiblyjob titleetc.
6. Make use of call-to-action(CTA) atanypointinyour post.CTAsact as the ignition key for
convertingleadstosales.Itcouldcome inthe form of “call now,”“to learnmore,”or
“downloadthe tutorial”etc.,usuallyplacedonthe site using agraphic wording.CTA works
by answeringthatimaginary “why”question.Forinstance,whyshouldavisitorbuyyour
products?Your answer(CTA) shouldbe objective andof value tothe visitorlike “Enjoy15%
DiscountOff Your FirstOrder”or “Orderfor 2 and get 1 FREE!”.
Also,remembertomake sure your website loadsasfastaspossible.Sluggishlyloadingwebsitescan
act as a majorturn off for visitorsandtheymaynot evengettosee what youhave to offerevenif
theyneededitdesperately.Soensure thatimagesare scaledtoa lowerresolutionandthemesfor
the blogare not toodemandingthattheytake too longto load.A fasterwebsite meansabetter
rankingon Google,more websitevisitorsandpotentially,more conversion.Don’thesitatetouse
remarketingwhencampaigningon targetedads.Itisessential forvisitorswhochecksome products
on yourwebsite butforsome reasonor the othercouldn’tmake a purchase. Remarketingletsthose
particularcustomerssee linkstothese same productstheypreviouslyviewedonyourwebsite (while
theyare onother websiteswhere youplace those targetedads) makingitpossible forthemtocome
back and buyyour product.
A lotof patience isstill requiredinordertotrack andgenerate successful conversionrates,however,
I am confidentthatif youfollowsome of the stepsinthispost,thatwaitwill be cut short.