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What 
LADY GAGA 
Can Teach You About 
Marketing 
Summer Camp 
#CampPros
GETS IT She 
Right
TKS 
JACKIE 
HUBA
Do something 
1% 
of importance
LITTLE MONSTERS
a place for all 
monsters: 
to gather, to 
create, to 
share, and to 
inspire
INTIMATE, CONNECTED RELATIONSHIPS
Be better people
Be better people 
Take care of each other
Be better people 
Take care of each other 
Build self-esteem
Be better people 
Take care of each other 
Build self-esteem 
Find a tribe
MY QUESTION TO YOU:
NEW Acquiring 
campers
NEW Acquiring 
campers 
OLD Retaining 
ones
OLD Retaining 
ones
LIFETIME VALUE OF A CAMPER?
x REFERRALS
x REFERRALS (x REFERRALS)
Acquiring a 
new customer costs 
5X 
the cost of 
retaining an old one
5X
An Engaged 
CUSTOMER ?
WIBYT* 
* Thanks Michael Brandwein
NO CONTEST
http://ladygaga.wikia.com/wiki/Haus_of_Gaga
MOTHER MONSTER
MISSION: CHANGE THE WORLD
Your 
1%’ers
Passionate 
RECOMMENDERS
Passionate 
RECOMMENDERS 
Believe in your camp
Passionate 
RECOMMENDERS 
Believe in your camp 
Gift camp to others
Passionate 
RECOMMENDERS 
Believe in your camp 
Gift camp to others 
Speak up
Passionate 
RECOMMENDERS 
Believe in your camp 
Gift camp to others 
Speak up 
Forgive you
Passionate 
RECOMMENDERS 
Believe in your camp 
Gift camp to others 
Speak up 
Forgive you 
Do NOT want to be 
bought
Passionate 
RECOMMENDERS 
Believe in your camp 
Gift camp to others 
Speak up 
Forgive you 
Do NOT want to be 
bought 
Fee...
Your 
1%’ers
WIBYT* 
* Thanks Michael Brandwein
PEOPLE DON’T BUY WHAT YOU DO
THEY BUY WHY YOU DO IT
Meaningful experiences and interactions are 
what we all long for and seek out. 
@JackieHuba
The 
POWER 
of believing in a 
cause
Embody a vision
Embody a vision 
Make people better
Embody a vision 
Make people better 
Generate big effects
Embody a vision 
Make people better 
Generate big effects 
Selfless acts
Embody a vision 
Make people better 
Generate big effects 
Selfless acts 
Polarize people
The Magic of 
GAGA
PEOPLE DO
Do this 
#CAMPPROS
1 
Frustrated 
CUSTOMER
2 
Improve their 
LIFE
3 
Community 
PROGRAM
4 
Give them a 
NAME
#CAMPPROS
5 
What 
SYMBOLS?
WIBYT* 
* Thanks Michael Brandwein
TRAVIS ALLISON 
www.camphacker.tv 
@CAMPHACKER
What Lady Gaga Can Teach You About Marketing Summer Camp
What Lady Gaga Can Teach You About Marketing Summer Camp
What Lady Gaga Can Teach You About Marketing Summer Camp
What Lady Gaga Can Teach You About Marketing Summer Camp
What Lady Gaga Can Teach You About Marketing Summer Camp
What Lady Gaga Can Teach You About Marketing Summer Camp
What Lady Gaga Can Teach You About Marketing Summer Camp
What Lady Gaga Can Teach You About Marketing Summer Camp
What Lady Gaga Can Teach You About Marketing Summer Camp
What Lady Gaga Can Teach You About Marketing Summer Camp
What Lady Gaga Can Teach You About Marketing Summer Camp
What Lady Gaga Can Teach You About Marketing Summer Camp
What Lady Gaga Can Teach You About Marketing Summer Camp
What Lady Gaga Can Teach You About Marketing Summer Camp
What Lady Gaga Can Teach You About Marketing Summer Camp
What Lady Gaga Can Teach You About Marketing Summer Camp
What Lady Gaga Can Teach You About Marketing Summer Camp
What Lady Gaga Can Teach You About Marketing Summer Camp
What Lady Gaga Can Teach You About Marketing Summer Camp
What Lady Gaga Can Teach You About Marketing Summer Camp
What Lady Gaga Can Teach You About Marketing Summer Camp
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What Lady Gaga Can Teach You About Marketing Summer Camp

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**Please Note: this presentation would be NOTHING with out @JackieHuba and her awesome book Monster Loyalty. Check her out: http://jackiehuba.com/


Little Monsters - one thing camp people have in common with Lady Gaga. No, I'm not referring to our campers, I mean that we have affectionate nicknames for the important people in our life.
Lady Gaga is a top-selling music artist because she is amazing at building and looking after her community (whom she calls her Little Monsters). Camp Leaders can learn a lot (and will in this session) from how Lady Gaga's treats her True Fans.
Learning Objectives
1. an understanding of the commitment Gaga makes to her True Fans and how easy it is to do with your camp families
2. a focussed plan to build an intensive two-way relationship with the campers and staff who LIVE to return to your camp.
3. specific actions you can take to build word of mouth referrals from your "Little Monsters"

Published in: Marketing
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What Lady Gaga Can Teach You About Marketing Summer Camp

  1. 1. What LADY GAGA Can Teach You About Marketing Summer Camp #CampPros
  2. 2. GETS IT She Right
  3. 3. TKS JACKIE HUBA
  4. 4. Do something 1% of importance
  5. 5. LITTLE MONSTERS
  6. 6. a place for all monsters: to gather, to create, to share, and to inspire
  7. 7. INTIMATE, CONNECTED RELATIONSHIPS
  8. 8. Be better people
  9. 9. Be better people Take care of each other
  10. 10. Be better people Take care of each other Build self-esteem
  11. 11. Be better people Take care of each other Build self-esteem Find a tribe
  12. 12. MY QUESTION TO YOU:
  13. 13. NEW Acquiring campers
  14. 14. NEW Acquiring campers OLD Retaining ones
  15. 15. OLD Retaining ones
  16. 16. LIFETIME VALUE OF A CAMPER?
  17. 17. x REFERRALS
  18. 18. x REFERRALS (x REFERRALS)
  19. 19. Acquiring a new customer costs 5X the cost of retaining an old one
  20. 20. 5X
  21. 21. An Engaged CUSTOMER ?
  22. 22. WIBYT* * Thanks Michael Brandwein
  23. 23. NO CONTEST
  24. 24. http://ladygaga.wikia.com/wiki/Haus_of_Gaga
  25. 25. MOTHER MONSTER
  26. 26. MISSION: CHANGE THE WORLD
  27. 27. Your 1%’ers
  28. 28. Passionate RECOMMENDERS
  29. 29. Passionate RECOMMENDERS Believe in your camp
  30. 30. Passionate RECOMMENDERS Believe in your camp Gift camp to others
  31. 31. Passionate RECOMMENDERS Believe in your camp Gift camp to others Speak up
  32. 32. Passionate RECOMMENDERS Believe in your camp Gift camp to others Speak up Forgive you
  33. 33. Passionate RECOMMENDERS Believe in your camp Gift camp to others Speak up Forgive you Do NOT want to be bought
  34. 34. Passionate RECOMMENDERS Believe in your camp Gift camp to others Speak up Forgive you Do NOT want to be bought Feel part of it
  35. 35. Your 1%’ers
  36. 36. WIBYT* * Thanks Michael Brandwein
  37. 37. PEOPLE DON’T BUY WHAT YOU DO
  38. 38. THEY BUY WHY YOU DO IT
  39. 39. Meaningful experiences and interactions are what we all long for and seek out. @JackieHuba
  40. 40. The POWER of believing in a cause
  41. 41. Embody a vision
  42. 42. Embody a vision Make people better
  43. 43. Embody a vision Make people better Generate big effects
  44. 44. Embody a vision Make people better Generate big effects Selfless acts
  45. 45. Embody a vision Make people better Generate big effects Selfless acts Polarize people
  46. 46. The Magic of GAGA
  47. 47. PEOPLE DO
  48. 48. Do this #CAMPPROS
  49. 49. 1 Frustrated CUSTOMER
  50. 50. 2 Improve their LIFE
  51. 51. 3 Community PROGRAM
  52. 52. 4 Give them a NAME
  53. 53. #CAMPPROS
  54. 54. 5 What SYMBOLS?
  55. 55. WIBYT* * Thanks Michael Brandwein
  56. 56. TRAVIS ALLISON www.camphacker.tv @CAMPHACKER

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