What Lady Gaga Can Teach You About Marketing Summer Camp
**Please Note: this presentation would be NOTHING with out @JackieHuba and her awesome book Monster Loyalty. Check her out: http://jackiehuba.com/ Little Monsters - one thing camp people have in common with Lady Gaga. No, I'm not referring to our campers, I mean that we have affectionate nicknames for the important people in our life. Lady Gaga is a top-selling music artist because she is amazing at building and looking after her community (whom she calls her Little Monsters). Camp Leaders can learn a lot (and will in this session) from how Lady Gaga's treats her True Fans. Learning Objectives 1. an understanding of the commitment Gaga makes to her True Fans and how easy it is to do with your camp families 2. a focussed plan to build an intensive two-way relationship with the campers and staff who LIVE to return to your camp. 3. specific actions you can take to build word of mouth referrals from your "Little Monsters"
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What Lady Gaga Can Teach You About Marketing Summer Camp
- 1. What LADY GAGA Can Teach You About Marketing Summer Camp #CampPros
- 3. GETS IT She Right
- 12. Do something 1% of importance
- 13. LITTLE MONSTERS
- 14. a place for all monsters: to gather, to create, to share, and to inspire
- 23. Be better people
- 24. Be better people Take care of each other
- 25. Be better people Take care of each other Build self-esteem
- 26. Be better people Take care of each other Build self-esteem Find a tribe
- 27. MY QUESTION TO YOU:
- 29. NEW Acquiring campers OLD Retaining ones
- 31. LIFETIME VALUE OF A CAMPER?
- 32. x REFERRALS
- 33. x REFERRALS (x REFERRALS)
- 34. Acquiring a new customer costs 5X the cost of retaining an old one
- 35. 5X
- 36. An Engaged CUSTOMER ?
- 37. WIBYT* * Thanks Michael Brandwein
- 38. NO CONTEST
- 41. MOTHER MONSTER
- 43. MISSION: CHANGE THE WORLD
- 44. Your 1%’ers
- 46. Passionate RECOMMENDERS Believe in your camp
- 47. Passionate RECOMMENDERS Believe in your camp Gift camp to others
- 48. Passionate RECOMMENDERS Believe in your camp Gift camp to others Speak up
- 49. Passionate RECOMMENDERS Believe in your camp Gift camp to others Speak up Forgive you
- 50. Passionate RECOMMENDERS Believe in your camp Gift camp to others Speak up Forgive you Do NOT want to be bought
- 51. Passionate RECOMMENDERS Believe in your camp Gift camp to others Speak up Forgive you Do NOT want to be bought Feel part of it
- 52. Your 1%’ers
- 53. WIBYT* * Thanks Michael Brandwein
- 54. PEOPLE DON’T BUY WHAT YOU DO
- 55. THEY BUY WHY YOU DO IT
- 56. Meaningful experiences and interactions are what we all long for and seek out. @JackieHuba
- 57. The POWER of believing in a cause
- 58. Embody a vision
- 59. Embody a vision Make people better
- 60. Embody a vision Make people better Generate big effects
- 61. Embody a vision Make people better Generate big effects Selfless acts
- 62. Embody a vision Make people better Generate big effects Selfless acts Polarize people
- 63. The Magic of GAGA
- 65. PEOPLE DO
- 69. 2 Improve their LIFE
- 71. 4 Give them a NAME
- 72. #CAMPPROS
- 73. 5 What SYMBOLS?
- 74. WIBYT* * Thanks Michael Brandwein
- 77. TRAVIS ALLISON www.camphacker.tv @CAMPHACKER