Masterclass_Uncover the Personal Brand Values

1. Building Your Own Personal Brand
Find your Strengths
Personal Brand
Uncover Brand Values Bring your stories alive

2. “The truth is, others have
already created a personal
brand for you within seconds ”

3. Your Personal Brand
Reality
Perception
+Your Experince
Your Credentials
Your Self Worth
Authenticity
Your Values
Your Network Relationships

4. Rule # 1 Brand building takes time.
It’s expensive because it needs repeated exposure.
You need to reach as many people even if they’re not ready to
engage with you.
So, be in it for the long game.

5. Rule # 2 Brand building needs balance
Personal Brands should strike a balance between short term and
long-term activity.
Rule of thumb
60% long-term
40% Short –term

6. 40% Peers, Ex-collogues, Alumni
People already exposed and attracted to your brand.
Limited scope to influence, but the effects are
immediate.
60%
40%
60% Future employers, Media, Start-up
People not exposed to your brand, but crucial for
future. Targeting this group will result in the
biggest paybacks, relatively expensive to reach.
Long Term
Short Term

7. Reason to Believe.
Skills is learnt, but forgotten
if not practiced consistently
Finding & Living my own definition of success.
Purpose is not a marketing tagline, slogan or
an ad campaign.
Purpose
Core Values
Skills Strengths
Credible Elements
Principles that guide my every actions.
Strengths - Inborn abilities,
curiosities, passions that lasts a
lifetime
Personal Brand Pyramid

8. Purpose- What does is look like?

9. Purpose- What is it?
• Purpose is “When do you feel most alive?”
• Purpose isn’t fixed or static.
• Purpose can be modified, strengthened and serve as a lifelong aspiration,
or North Star.
• Purpose evolve over long timeframes, but it can also shift relatively quickly.
• When I feel disconnected from my purpose, I get flustered, lose sleep, and
generally feel stressed out.

10. Real Beauty
Authentic
SophisticatedHonest
¼ moisturising
cream
White Color
# Real Beauty
Dove is committed to helping women realize
their personal potential for beauty by engaging
them with products that deliver real care.
** Show Video

11. Hygiene
Affordable
HumbleSocial
Handwashing Germ
Protection
# Hygiene
Lifebuoy offers affordable, accessible soaps to
help communities around the world improve
hygiene through handwashing.

12. Feminine
Bold
VibrantLuxury
Finest fragrances Since 1925
# Feminine
Inspiring women to express their beauty,
beyond appearance.
Lux inspires women to be unapologetically
feminine, to dare to express more of who they
are. Because femininity is so much more than
you can see.

13. Stay Young
Gentle
Trusted byHypo-
allergenic
Glycerin Natural oils
# Stay Young
Pears is trusted for being gentle, and is
recommended by doctors and pediatricians
worldwide.It keeps your skin soft and smiling
with innocence. It is so pure that you can
actually see through it!
** oldest continuously existing brand in the world, having first been registered in 1789.

14. Purpose- How to find it?
• Step 1: Find your why?
• Step 2: Arrange your life around this ideal.
• Step 3: Learn to enjoy the process itself, regardless of
the results.

15. Purpose- How to find it?

16. Purpose- How to find it?
Individual’s purpose maps to one of
the nine—
or is formed by combinations of
them.

17. Purpose- How to find it?
Free Spirit Achiever Caregiver
Freedom to control what and
when they do.
Hates micromanaged, censored
Accumulate social, material
wealth, Self improvement,
authority.
Fear of failure, lack of influence
Being able to help/mentor others.
Less about making material gain.
Uncertainty.

18. Hi!
My Name is
Nimish Varma

19. Purpose

20. Reason to Believe.
Skills
Purpose
Nimish Varma Brand Pyramid
Spread
Love
Gratitude
Creativity
Social Intelligence
Meditation
Core Values
Strengths
Love
Spirituality
Active Volunteering
Storytelling

21. Youdon’t always have to be overly
sophisticated or clever.
Sometimes simple is best.

22. Nimishapproaches his life with
excitement and energy; not
doing things halfway or
halfheartedly;
He believes Life is a gift, and its
ultimate purpose is to spread
love and make a difference.
My Vibe Attracts My Tribe.

23. LOVE

24. Spirituality
“Knowing where one fits within
the larger scheme”

25. Gratitude
“Being aware of and thankful for the
good things that happen; taking time to
express it.”

26. Social Intelligence
“Approaching life with excitement and
energy; not doing things halfway or
halfheartedly; living life as an
adventure; feeling alive and activated”.
Your Vibe Attracts Your Tribe.

27. Oneness
“Everything is connected.”

28. 3. Meditator
“Nimish is a high-energy team-player with a natural flair for
marketing.”
Font- GT America - 18
Pantone Black & White-
Designer Kitchen
Luxury Bathroom
2. Digital Marketing
1. Storyteller
“Nimish is a creative manager”
Creativity

29. Nimish Varma - Personal Brand on Social Media
Facebook
Linked In
Instagram

30. Core Value Rituals
Symbols
Role
Models
Hofstede Model
LOVE
Gratitude,
Spirituality
Hug people I meet.
Meditate Everyday.
Sadhguru
Namaste/Heart Icon

31. Let’s
Talk
about
YOU?

32. Uncover your Brand Value
Assignment #2
Task - 1
1.1 Define your Brand Pyramid
1.2 Design Moodboard
1.3 Apply Design Thinking
Task - 2
2.1 Tell your Personal Brand
Story?

33. Reason to Believe.
Skills
Purpose
--------------Your Name
Brand Pyramid
XXXXX
XX
XXXXX
XXXX
XXXXX
XXXXX
Core Values
Strengths
XXXX
XXXX
XXXXX
XXXXX
Task 1.1 Example
Final Submission of your
Brand Pyramid

34. Tip- Choose your core values that fits.
https://classroom.google.com/u/0/c/MTI2Nzc3OTgwNDI3/m/MTY5ODU3NDcwMTU3/details
Choose you core VALUES exercise

35. Task 1.2 Design your Brand Moodboard?Task 1.2 Example
Final Submission of your
Brand Moodbaord

36. Task 1.3 Applying Design Thinking to Iterate
Empathize
Define
IdeatePrototype
Test
Re think
Brand
Pyramid
Interview
seek to understand
Prioritize
Eliminate
core value
Re think
Moodboard
Find what
works?
pivot

37. Task 2.1 Tell your Personal Brand Story?
Introduce yourself in a video + create a 1 slide profile.
Shoot a video and upload via Google Classroom
Duration: 60- 90 secs
1.Tailor Your Answer
2.Know your Audience
3.Keep It Professional
4.Inject some Passion into Your
Answer
5.Be Succinct
6.Practice (But Don’t Memorize)
7.Keep It Positive
8.Remember This is Often Your First
Impression, and It Matters
A simple and effective formula for structuring your
response: present, past, future.
•Present: Talk a little bit about what your current
role is, the scope of it, and perhaps a big recent
accomplishment.
•Past: Tell the interviewer how you got there and/or
mention previous experience that’s relevant to the
job and company you’re applying for.
•Future: Segue into what you’re looking to do next
and why you’re interested in this gig (and a great fit
for it, too).

38. Task 2.1 Example
Final Submission of your
story