1. By: Zach
Golembiewski

2. Painting the BIG Picture
What are the Goals?
• Promote the
Anaheim Ducks
• Increase the
number of season
ticket holders
• Increase ticket
sales
• Increase overall
revenue for the

3. Painting the BIG Picture
Who is the Target
Audience?
• Hockey fans
• Anaheim Duck fans
• Businesses who
purchase tickets
• Existing season ticket
holders

4. Increase Followers and
Fans Through
SOCIAL MEDIA
Join the “Anaheim Ducks Revolution”

5. Introducing a NEW
Player/Fan Communication
Site…
The Ducks Den
www.ducks.nhl.com/theducksde

6. Utilizing Existing
Sponsorships
Sponsors
Internet
Marketing
$

7. Google AdWords
Campaigns
•
•
•
•
Pay per click
2000 clicks per day
$10000 daily budget
$3.65 million annual budget

8. Promotions
Season Ticket Holder
“Sneak Peak” Preview of
Upcoming Promotions
College Night
Holiday and Seasonal
Ticket Packages
Family Pack Tickets

9. Apparel
• Increase Apparel Advertisement
on Website
• Improve Apparel Selection in Arena
• Free Apparel to First 5000 Fans

10. Budget
• Sponsorship Advertisement
Fees: $100,000 per season
• Website Maintenance: $75,000
annually
• Internet Marketing Fees: $4
million annually