Nmdl final pp 1

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Nmdl final pp 1

  1. 1. Creative Cakes By Kim Creating custom cakes for that special occasion!
  2. 2. Reach• Local prospective customers• Target an audience• Advertise though social media, fliers, and business cards• Word of mouth to other customers
  3. 3. Act & Engage• Achieve interaction with the customers• Offer discounts/coupons/promotions• Understand what the customer wants & adjust• Time is everything for a business to grow• Engage everything into your business (people, family, products, etc.)
  4. 4. Facebook• Use page www.facebook.com/pages/creativecake sbykim to optimize customer’s searches and examples of work• Allow customers to contact you via Facebook (be interactive)• Encourage friends to “like” and “share” posts• Keep to local-area based
  5. 5. Website• www.creativecakesbykim.webs.com• Create traffic to website from Facebook and Google• Make weekly promotions• Make local AdWords to increase traffic
  6. 6. Objective• Build awareness and reputation of Kim’s Creative Cakes to identify new business prospects and accomplishments. Establish as professional cake decorator in the culinary business.• Advertise locally to increase company revenue.• Provide new and existing customers with pictures/examples• Allow taste testing• Local competitors are professional cake making business’, with no specialty cakes. Therefore, the competition is limited. They are not “creative”.
  7. 7. Strategy• Targeting the right audience• Creating good value and customer service• Engagement with the community and business/customers• Great communication• Always being prepared• Great social networking skills• Promoting an appropriate amount.
  8. 8. Tactics• Search engine optimization (or AdWords)• Online advertising• Social Networking• Fliers, business cards• Word of mouth
  9. 9. Budget• One batch of frosting: $2.74• Fondant: $20/5lbs• No stick cooking spray: $1.75/oz.• Cake boards: 12” 75 cents• Coloring: $1.89/jar• Price: Per serving: $3.00• Delivery: 75 cents/mile
  10. 10. Goals• Targeting the right audience• Creating good value and customer service• Engagement with the community and business/customers• Great communication• Always being prepared• Great social networking skills• Promoting an appropriate amount
  11. 11. Succession

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