This document outlines a marketing plan for the Anaheim Ducks to increase season ticket holders and overall revenue. The goals are to promote the Ducks, increase season ticket holders and ticket sales, and boost overall revenue. The target audience includes hockey and Ducks fans as well as local businesses. The plan proposes utilizing existing sponsorships, social media, a new fan communication site, Google AdWord campaigns, promotions, apparel giveaways, and has an annual budget of over $4 million.

1. By: Zach
Golembiewski

2. Painting the BIG Picture
What are the Goals?
• Promote the
Anaheim Ducks
• Increase the
number of season
ticket holders
• Increase ticket
sales
• Increase overall
revenue for the
organization

3. Painting the BIG Picture
Who is the Target
Audience?
• Hockey fans
• Anaheim Duck fans
• Businesses who
purchase tickets
• Existing season ticket
holders

4. Increase Followers and
Fans Through
SOCIAL MEDIA
Join the “Anaheim Ducks Revolution”

5. Introducing a NEW
Player/Fan Communication
Site…
The Ducks Den
www.ducks.nhl.com/theducksden

6. Utilizing Existing
Sponsorships
Sponsors
Internet
Marketing
$

7. Google AdWords
Campaigns
•
•
•
•
Pay per click
2000 clicks per day
$10000 daily budget
$3.65 million annual budget

8. Promotions
Season Ticket Holder
“Sneak Peak” Preview of
Upcoming Promotions
College Night
Holiday and Seasonal
Ticket Packages
Family Pack Tickets

9. Apparel
• Increase Apparel Advertisement
on Website
• Improve Apparel Selection in Arena
• Free Apparel to First 5000 Fans

10. Budget
• Sponsorship Advertisement
Fees: $100,000 per season
• Website Maintenance: $75,000
annually
• Internet Marketing Fees: $4
million annually