Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Alexis allan neea 05162012
1. “The 70s Called and They Want Their
Heater Back!
Heater Back!”
Alexis Allan, Northwest Energy Efficiency Alliance
NW Ductless Heat Pump Project
2011 Regional Campaign
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2. Introduction
Who is NEEA?
www.neea.org
www neea org
NW Ductless Heat Pump Project
www.goingductless.com
…works to accelerate the adoption of inverter‐driven ductless systems in
existing, electrically heated single family homes...
• Provides regional infrastructure for partners to leverage
Provides regional infrastructure for partners to leverage
• 444 active contractors
• 15,000+ ductless systems installed since 2008
• Regional savings of 52,500,000 kWh hours per year
Regional savings of 52 500 000 kWh hours per year
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3. Campaign Activities: Sept 27 – Dec 31
Campaign Components
• S
Sweepstakes and 70s Photo Creator
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• YouTube Channel
• GoingDuctless.com Sponsored Media
• Online, Print Ads, Billboards
Public Service Announcements
P bli S i A
• Radio
• TV Public Relations
• Traditional media: print and online,
Promotions using spokespeople
• Facebook • Blogs: home, remodeling, energy and
• Facebook ads green
• Google AdWords
• Online media campaign
• Leverage positive word‐of‐mouth through
existing customers
• Campaign collateral
4. Campaign Objectives
• Influence word of mouth activities across the Northwest leveraging
word‐of‐mouth activities across the Northwest, leveraging
online and social media channels
• Provide a flexible regional platform for utility & trade partners to
Provide a flexible regional platform for utility & trade partners to
leverage
• Increase campaign reach & frequency by strengthening partner
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media dollars, utilizing NEEA’s non‐profit status
15. Loyal Customer Base: Postcard and Direct Mail
Email Blast Direct Mail
Postcard to 12,000
Postcard to 12 000
Email to 5,500 Code forwarded Loyal DHP Owners
Loyal DHP Owners to Friends + Family (Contest + QR Codes)
(Contest Code)
22. Facebook and YouTube Metrics
Total Facebook Reach
9,382
9 382
Facebook Fans Acquired “Talking About our Page”
744 103
Largest Demographic on
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YouTube Channel Views
YouTube Channel Views
Facebook
2,867 Females, 45 and up
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23. Campaign Results
Total Campaign Impressions
13,740,622
13 740 622
Total Sweepstakes Entries
80% increase in referral traffic
1,407
Unique Website Visits
Unique Website Visits Total Leveraged Media Value
Total Leveraged Media Value
20,790 $656,457
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25. Save the Date
Jul. 30‐31, 2012
Jul 30 31 2012 AESP s Summer Conference
AESP’s Summer Conference
Toronto, ON (Canada)
Oct. 15‐17, 2012 AESP’s Fall Conference
Long Beach, CA
Jan. 28‐31, 2013 AESP’s 23rd National
Conference & Expo
Conference & Expo
Orlando, FL
For more information - www.aesp.org
