Social Media Portfolio
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Various paid social campaigns and projects from my professional and educational experience.
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Social Media Portfolio
- 1. Jessica Finch Digital Portfolio Social Media Samples
- 2. Paid Social Media Tails ‘n Training Dog Training, Dog Daycare, and Self Pet Wash Promoting 2nd annual Poochaween Party with Facebook Ads Goals: • Raise money for OPP • Reach new, potential clients • Showcase Tails ‘n Training’s newly renovated facilities Results: • Campaign ran for 12 days • Approximately 13,000 users were reached • 38% of event responses came from paid efforts Event Details • $20.00 per dog to attend (each additional dog from the same family is $5.00). • Activities included professional photos, Halloween costume contest (prizes for top 3 costumes), bone hunt, and bobbing for bones. • All proceeds will go to Oglala Pet Project (OPP.)
- 3. Social Media Aspen Music Festival and School America’s premiere classical music festival Creating a social media plan for a seasonal, niche market Goals: • Find out what type of content audience engages with the most • Increase page Likes • Increase engagement • Create brand awareness Results: • Page Likes increased an average of 5% each month • Music humor posts and photo albums reached largest audience • Between June 26 - August 18, 2013 (Festival dates) page reached 7 times its normal audience from shares. Weekly planning • Music Humor Monday • Inspirational Quotes Tuesday • Wednesday News Day (industry) • Thursday - featuring staff, student, faculty, or guest artist • Fun Fact Friday • Promote events daily
- 4. Social Media Tails ‘n Training Dog Training, Dog Daycare, and Self Pet Wash “Very Merry Dog Christmas” Photo Contest Goals: • General promotion of business and increase Facebook engagement Results: • 22% of follower base submitted a photo • Winning photo post reached 3 times the normal audience Contest Details • Winner received Tails ‘n Training gift basket, one free hour training session, and winning photo was featured on company website. • Photos submitted via SMS, email, Facebook message, or in person. • Winner was announced Dec 23.
- 5. Social Media RangeWorks “The original voice of the West” Range Radio | Ranch & Reata magazine | Ranch & Reata Roadhouse Create a social media plan that identifies the best channels for monetization and audience growth. Provide links to purchase Ranch & Reata subscriptions Make use of the iTunes Affiliate Program Use Facebook page for artist promotion & album giveaways Create compelling content to drive traffic Increase revenue from Adwords and AdSense Encourage subscriptions via video links and popups Feature products with corresponding prices Include affiliate products in albums Be creative with your photographs Improving Digital Revenues Streams: Constant feed from Range Radio and Roadhouse content Use #WesternVoice hashtag for radio requests Create tweets that will drive traffic to monetized channels Create content to give audience a “behind the scenes” view Encourage user generated content for specific subjects (i.e. horses) Provide a unique experience for followers during live events Use as a tool for search engine optimization Connect with all other channels so feed will be continuous Drive traffic to other channels or RangeWorks website Growing the Audience with New Channels