Case Study: Visit Salt Lake - Dream Winter Vacation
Case Study: Visit Salt Lake- Dream Winter Vacation
Goals• Position Salt Lake as a premier winter tourist destination that goes beyond just snow sports by showcasing all there is to do and see in the area• Increase Visit Salt Lake’s fan base, follower base and share with friends• Excite audience and increase time spent and conversation on Facebook Page &
Strategy• Interactive Campaign: Build an interactive and exciting campaign that highlights what Salt Lake offers• Dream Vacation Contest: Create a contest where fans can design their own unique dream vacation
Results• As of January 11, 2012, Visit Salt Lake had attracted a total number of 8,405 new fans since the start of the campaign on November 24, 2011.• The Dream Winter Vacation app has had a total of 4,457 tab views so far.
Additional Materials By creating an incentive for users to visit Salt Lake and interact with social media pages at the same time, fan engagement increased and the brand became more likeable.