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Homework Session 6

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Olivier Lasalle

Homework Session 6

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Homework Session 6 Best Western & Social Media for promotion
• Best western group has a really strong presence on social media, especially Facebook
What is the strategy ? • Involve the guest in some competition games, to win free stay, get free points on their fidelity cards, share the Best Western page as maximum through their guests Facebook page.
I think they are creative because: • The guests are really involved with the group. • They share and publish a lot of posts/images/videos, also from their guests. • Really active on Facebook, regular updates. • Nice pictures & videos: the page is attractive
Return on Investment • More than 1 millions of fans • Best western earned more than 5 millions $ in 2014 thanks to facebook !

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Homework Session 6

  • 1. Homework Session 6 Best Western & Social Media for promotion
  • 2. • Best western group has a really strong presence on social media, especially Facebook
  • 3. What is the strategy ? • Involve the guest in some competition games, to win free stay, get free points on their fidelity cards, share the Best Western page as maximum through their guests Facebook page.
  • 4. I think they are creative because: • The guests are really involved with the group. • They share and publish a lot of posts/images/videos, also from their guests. • Really active on Facebook, regular updates. • Nice pictures & videos: the page is attractive
  • 5. Return on Investment • More than 1 millions of fans • Best western earned more than 5 millions $ in 2014 thanks to facebook !